As Generation Z has gradually become the main force in the automotive consumer market, "young people win the world" has become the consensus of the industry. In order to meet the diversified consumer needs of young people, major automobile brands are polishing products around the tastes of young people. Among the entry-level car brands, there are quite a few that are younger. Among them, "Night Yixuan Max" and GAC Auto Shadow Leopard have become the focus of young people's attention with their strong product strength. In this era of "beauty is justice", in order to capture the hearts of young people, the design of products must be eye-catching enough. In terms of appearance design, "Night Yixuan Max" focuses on the style of black and gold armor. The body features a unique black matte coating and a large number of wide-body sport body kits. The inside and outside of the car are filled with a strong fighting atmosphere. Track-level air-breaking tails, track-level rear spoiler kits, and track-level two-sided four-way tail throats at the rear of the car are all full of track style. In addition, in order to highlight the wide-body visual effect, the front and rear fenders are also designed to expand outward. At the same time, they were upgraded to carbon night rims and matched with kryptonite brake calipers. When the whole body is decorated, your eyes are firmly attracted to it.
dark night· Yi Xuan MAX is in the car, you can also feel the dark night · Yi Xuan MAX's intent. The interior is wrapped in cool black suede, which enhances both visual and tactile, and the delicate gold trims extend horizontally to subtly enhance the visual beauty. Dark night· Yixuan Max also features an original gold-toned harness embellished with dark night's exclusive embroidered logo. Small details highlight new ideas and the eyes are filled with good feelings.
dark night· The interior of Yi Xuan MAX also has a shadow leopard of the young brand, and its exterior design is also a strong sporty style. The distinctive front is impressive, and the muscular body contour highlights the sense of strength. Design details such as leopard headlights, Y-shaped sports wheels, and four exhaust pipes on both sides are all interpretations of the youthful sports style. at
In terms of interior decoration, Inpal adheres to a minimalist style. The car is equipped with a large size dual screen, and the straight-through air outlet adds layering to the center console. It is worth mentioning that the gear shape of the shadow leopard incorporates the elements of the "fighter", which is intended to create a strong sports atmosphere, implying the high-speed performance of the car like a fighter.
The interior of the Shadow Leopard is side-by-side with mainstream models such as the Corolla and Xuanyi. The shadow leopard can also stand in the C position because its shape is very striking. However, if you put it together with the Night MAX, it may be reduced to a vase as a foil. In terms of personality, "Night One Xuan Max" is undoubtedly more profound. Whether it's a large sports kit or a more refined interior, it's even better. Create with fans and let Gen Z define their cars. It was the best of times. Young people can enjoy the rich fruits of social development. They have the courage to work hard, think independently, and have different understandings of "good products." The needs of young people are diverse, keep up with the times, and even more elusive. It is not easy to understand the needs of young people. Therefore, for brands, involving young fans in the creation of automotive products is the most effective way to understand young users. "Dark Night Ichiken Max" was not created in response to Generation Z, but with fans. In terms of interior and exterior design, a large number of ideas and ideas from young fans have been adopted. For example, Hao Shichao, the owner of "Double-Faced Commander-in-Chief", proposed that "the mass production version must retain the big tail and the front and back encirclement!" Xia Zhangyong, the owner of the "cool cover with good temperament", proposed that "it must be black and gold color matching, embroidered logos can not be less, seat belts are golden, suede seats are very important", therefore, "Night · One Xuan Max" is a real "dream" model created by car owners and fans.
dark night· The Yixuan MAX embroidered logo is not only a product, but also a way to explore the brand. At the end of last year, the annual fan ceremony of the Dongfeng Fengshen Yixuan family was held in Guangzhou. All the fans gathered to witness the appearance of "Night One Xuan Max". At the scene, fans determined the price by means of blind box extraction. This is the first time that Dongfeng Fengshen has handed over the "pricing power" to users, and it is also the greatest sincerity of Dongfeng Fengshen to show fans. On the road of exploring product co-construction, Dongfeng Fengshen is also committed to innovating marketing models, improving user experience, and opening the mode pet powder mode. Dongfeng Fengshen launched a series of activities to spoil fans and vowed to spoil fans and make them lose their temper, from Thanksgiving family dinners, CTCC watching the Fengshen Driving Fun Alliance to visiting the factory. Previously, at the debut of "Dark Night Yixuan Max", Dongfeng Fengshen vigorously promoted the construction of user communities and launched a new fan home - Dongfeng S.H.I.E.L.D. It is a group organized by fans that represents fans and serves fans. It is an event gathering place specially created for Ichiken riders. Here, every driver and fan can share their experiences, learn and communicate. Like-minded people have a common intersection of life and more colors of life. On the other hand
Dongfeng S.H.I.E.L.D. and Yingbao have also been working hard to integrate into the circle of young people, and have appeared in a series of activities such as East China Sea Test Drive, Shanghai Auto Show, GT Show, PCRC Supercar Night and so on, playing with young people. On the day of the listing, Inpal abandoned the traditional press conference process. There were no speeches from leaders, no string hosts, just music and a striking visual feast for Leopard Girl. Shadow Panther and animated characters kill scripts and form a natural catwalk show with DJs, rappers, and cosers in stepped areas and main roads. Shadow Leopard's circle marketing capabilities extend from racing cars and big shows to the daily lives of young people. In addition, GAC Auto Shadow Leopard has also launched a "light community" for users to create and play with young people, and explore more "light life" ways with young people. at
On the day of the listing, Yingbao and Keze, whether it is "Night One Xuan Max" or "Yingbao", try to play with young people through co-creation. The former provides users with product definition, user groups and even product pricing power, which can be said to be a real "embrace of users" without reservation. As Dongfeng Fengshen said, it puts customers in the "C" class. Conclusion: The Shadow Leopard is indeed a distraction product. It's made for personality. When it went public, it became a blockbuster with a large number of fans. However, if we take individuality as the "scale", it is clear that "Night One Xuan Max", with its amazing appearance and strange sense of favorite powder service, has become a "catcher". Which of these two cars do you think understands the hearts of young people better?