Ezhou City: Explore a new model of online transaction supervision and service to help Ezhou's economy take off

On February 22, the reporter learned that in recent years, the Ezhou Municipal Market Supervision Bureau has seized the opportunity of Ezhou to build an international air logistics hub, actively explored a new model of network supervision, and contributed to the construction of an aviation city, an eco-city and a science city in Ezhou.

Change the concept of supervision and improve the autonomy of market entities

In today's rapid development of science and technology and the advent of economic globalization and informatization, e-commerce has become the mainstream consumption mode of people with its advantages of convenience and efficiency, price transparency and close to life, and at the same time, due to the virtual, open and cross-regional characteristics of e-commerce itself, it has also brought more challenges to the traditional market supervision method.

With the development of the economy, the problems and contradictions faced by the traditional nanny supervision and punishment instead of supervision have become more prominent and obvious, and the Ezhou Municipal Market Supervision Bureau has actively changed the concept of supervision, changed the traditional law enforcement mode of supervision to enhance the autonomy of market entities and industry self-discipline, and issued the "Opinions on Supervising and Guiding Enterprises to Fully Implement the Main Responsibility" (hereinafter referred to as the "Opinions"), which put forward specific requirements for enterprises to implement the main responsibility from the aspects of post responsibility, system requirements, and personnel management. By forcing market entities to self-control compliance and self-certify compliance, in order to fulfill their main responsibility for abiding by the law.

Since the implementation of the Opinions, the Ezhou Municipal Market Supervision Bureau has strengthened the sense of responsibility and credit of market entities such as e-commerce operators (platforms) through publicity and training, on-site guidance, etc., and guided enterprises to take the initiative to assume the primary responsibility for maintaining the order of the online market. More than 100 e-commerce operators (platforms) in the city have independently publicized the performance of their main responsibilities through online platforms such as websites and WeChat public accounts, actively accepting social supervision and improving the credibility of enterprises.

Build a diversified governance pattern and improve the level of collaboration and co-governance

The central government stressed that with the development of the Internet, especially the mobile Internet, the social governance model is shifting from one-way management to two-way interaction, and more attention should be paid to linkage integration, openness and co-governance. The Ezhou Municipal Market Supervision Bureau actively enlists the support of local governments, on the basis of the joint conference system for online market supervision, closely coordinates with all member units, supports each other, interacts benignly, and complements each other's advantages, actively improves interdepartmental law enforcement linkages and joint disciplinary action mechanisms for untrustworthy conduct, advances case leads and information exchange and sharing, and truly implements upstream and downstream related corporate responsibilities.

Since 2018, the member units of the Joint Conference on Network Market Supervision have held more than 10 joint meetings, respectively, organized and carried out joint actions for network special rectification such as "Qinglang Network", express delivery industry, Internet finance, education and training, and medical beauty industry, carried out 75 joint interviews, more than 300 law enforcement cooperation person-times, and comprehensively promoted the "collaborative pipe network".

With the joint efforts of the member units of the Joint Conference on Network Market Supervision, Ezhou has won the honorary titles of "China Express Demonstration City", "Gedian Central China E-commerce Base", "Huarong District National E-commerce into Rural Pilot County Project", "Gedian Hubei Province Network Transaction Supervision and Service Demonstration Zone" and other honorary titles, providing strong support for Ezhou to focus on building an integrated logistics hub and focusing on attracting strong nuclear industries such as supply chain management and logistics big data platform, a new generation of electronic information technology, and cross-border e-commerce.

Adhere to bottom-line thinking and improve service and regulatory capabilities

According to statistics, since 2018, Ezhou e-commerce market entities have grown at a rate of more than 12% per year, as of November 20, 2020, the city's e-commerce market entities reached 1573 households (including business households within the platform), rural e-commerce, social e-commerce and other new formats showed a high-speed growth trend, Ezhou Municipal Market Supervision Bureau in view of the current new situation and new changes in the e-commerce trading market, adhere to the market supervision "four security" bottom line thinking, pay attention to highlight the key points of supervision, the use of technical means to promote the intelligent supervision, Provide accurate and temperature services for various new e-commerce formats.

Lock in key targets and supervise efficiently. In order to avoid cross-duplication of supervision, the Ezhou Municipal Market Supervision Bureau has locked important targets such as key areas, key products, and key enterprises that have a major impact on economic order and the interests of the people, and has worked joint law enforcement to carry out full, online, and real-time supervision of security attributes. "Double random one open".

For e-commerce enterprises such as Ezhou Meituan, Ele.me, Vipshop and Suning Electric Appliances involving key areas such as food, product quality and safety, the relevant business departments will clarify the spot check matters after sorting out the regulatory responsibilities at the same level, and hand over to the Network Transaction and Contract Supervision Section to formulate a joint inspection plan, which not only ensures that the market supervision department enforces the law and supervises in place, but also reduces the interference with the business activities of the enterprise.

This year, 41 key e-commerce market entities have been randomly inspected, 212 online monitoring e-commerce platforms (websites, micro-businesses), 9 administrative guidelines have been issued, more than 50 pieces of illegal commodity information have been urged to be deleted on the online trading platform, and 3 online stores have been ordered to be rectified.

In view of the false publicity, quality and safety problems in the operation of live streaming with goods, the Ezhou Municipal Market Supervision Bureau took product quality sampling inspection as an active supervision measure, carried out key supervision of the live broadcast rooms of 7 e-commerce enterprises, sampled 27 batches of various types of food, daily necessities and epidemic prevention supplies, and issued 1 copy of the "Notice of Responsibility Correction".

Relying on big data and scientific and technological means, precise supervision. A very important function of online transaction supervision is to find out the family background, clarify the network supervision objects of each business line of the whole world, and supervise and inform the business entities that have illegal acts. The Ezhou Municipal Bureau of Market Supervision relies on the market entity registration platform and the relevant database of the "Hubei Provincial Network Transaction Supervision Service Network" to complete the preliminary information collection, and then cleans up and classifies the data of the e-commerce business entity.

After verification and collation, at present, Ezhou City normal actual operation of e-commerce business entities 1573 households, about 200 online stores (websites) can not be opened, for the above more than 200 households are not normal business market entities, Ezhou Municipal Market Supervision Bureau will be the relevant information letter to the Bureau of Information, Commerce Bureau and the district market supervision bureau and other relevant departments, and the e-commerce market entities are divided into 27 categories according to the nature of the market entity industry and business model, initially to achieve accurate supervision and effective supervision.

Increase the intensity of cultivation and support, and optimize services. On the basis of giving full play to the decisive role of the market in allocating resources, the Ezhou Municipal Market Supervision Bureau will better play the role of the department and provide comprehensive and differentiated policy measures according to the different needs of network operating enterprises at different stages of development. For emerging entrepreneurial network operating enterprises, Ezhou implements the "one free, two free" service (that is, sending seals, free mailing fees, and no copy fees), adheres to the principle of "excellent and excellent, fast and fast", reduces the processing time for enterprises, saves time costs, labor costs, cost costs and construction cycles, and effectively helps enterprises develop.

Up to now, Ezhou City has given away 251 sets of seals free of charge to newly established new economy enterprises, saving more than 59,000 yuan in start-up costs; for high-speed growth enterprises, increase financing services, give full play to the advantages of movable property mortgage and equity pledge, and help e-commerce enterprises alleviate financing problems.

Since the outbreak of the epidemic, the Ezhou Municipal Market Supervision Bureau has handled 4 equity pledge registrations for various new economy enterprises such as e-commerce, 23 movable property mortgage registrations, more than 500,000 pledged shares, more than 10 million yuan of secured creditors, and more than 60 million yuan of mortgage registration. Support and guide and encourage enterprises to implement the trademark brand development strategy, guide 5 new economy enterprises to declare the "three major projects" of intellectual property rights, strive for funds of 750,000 yuan, and guide and support the Hubei Tao'e-Ezhou Supply and Marketing E-commerce Company of the Municipal Supply and Marketing Cooperative to build e-commerce operation service centers and township e-commerce comprehensive service stations in Huarong District, Echeng District and Liangzihu District, so as to achieve full coverage of e-commerce in Ezhou townships. (Reporter Hu Yi, correspondent Liu Xia)