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Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.

author:Insights In finance and economics research office

Reporter Xie Yiguo Intern reporter Bai Lulu reported

Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.

The shocking "Blood Slave Case" in 58.com has made netizens pay more attention to the review of the online recruitment platform and the authenticity of its recruitment information.

Recently, the "2021 Annual Platform Governance and Personal Information Protection Briefing" released by 51job shows that it verified and intercepted more than 280,000 positions suspected of violating laws and regulations throughout last year. As a leader in the online recruitment industry, 5job 51job has been complained about because of similar names to applications such as "51job Resume", "51job Pay", "Qiancheng Chuangxiang", and "Beijing Worry-free Chuangxiang".

The reporter called 51job for recruitment review and complaint related issues. Relevant staff said: "Our audit is divided into two parts: system review and manual review. In the review, the recruitment company needs to provide a stamped license, a public account, and real-name and face recognition authentication for legal persons; and job seekers also need a real-name system, must improve their resume, and their mobile phone number needs to be associated with the ID card. ”

System + manual layer by layer, labor costs or become a stumbling block to revenue growth

Recently, 51job handed over the transcript of the 2021 recruitment review.

On February 17, 2021, the "2021 Platform Governance and Personal Information Protection Briefing" released by 51job 51 showed that in 2021, the platform verified and intercepted a total of 284111 positions suspected of violating laws and regulations; the cumulative number of problem-violating enterprises that were included in the credit record system and never cooperated was about 4,500. From 2019 to 2021, 51job has investigated and dealt with about 30,000 problem enterprise members.

The reporter called 51job on the issue of platform review. Relevant staff said that the review of 51job is divided into two parts: system review and manual review. If the recruitment company publishes a position in violation, even if it passes the system review process, the manual review will not pass, and it will be directly intercepted. Some were directly intercepted in the first step of the system audit.

Regarding the standards for 51job's verification and interception of illegal positions, the relevant staff said: "The audit of job compliance is mainly based on the business scope of the recruitment company. As long as it is a position outside the scope of the company's business, it will not be approved by us. Accounts that post illegal positions will also be suspended. For example, it is possible for technology companies to recruit engineers. Because the position of engineer is in line with its business scope. However, the company recruits secretaries, models and other positions, which cannot be passed by the platform. For some recruitment companies, there are other non-business recruitment needs, such as assistant general managers. We will have someone to dock and ask about the specific work content of the position. ”

According to the enterprise investigation, as of February 24, there were 1,120 cases involving Qianjin Network Information Technology (Shanghai), an affiliate of 5job 51job. Among them, the company was the defendant in 58.93% of the cases. According to incomplete statistics, among these cases, the first and second causes of action are labor disputes and labor contract disputes, respectively. Among them, 398 cases involved labor disputes, accounting for 35.54%.

The job search process requires the participation of both the recruiting company and the job seeker. In terms of the review of the recruitment enterprise, the relevant staff introduced that if the enterprise wants to register and recruit in 51job, it needs to upload a copy of the license, provide the company's legal person certificate and face recognition authentication for the legal person, or use Alipay for the company's credit certification, and also need to provide the company's corporate account.

"We are very strict about the information review of the recruitment company, and there will be staff to dock during the review. Among them, the license used for review needs to have the company's official seal and cannot use copies; it also needs the legal person to conduct real-name and face authentication and provide a company-to-business account. In the certification process, the final certification cannot be completed without passing any link. Many companies feel troubled and will not choose to recruit at 51job. But as long as the company that passes the audit is formal. Agents hardly work with us. It may be that their previous review cannot pass, and they will not cooperate. The relevant staff added.

In terms of information review of job seekers, according to the relevant staff, although job seekers can register with multiple mobile phone numbers and submit resumes, they also require a real-name system, and need to improve their personal resumes, and are required to associate their mobile phone numbers with ID cards.

The relevant staff also explained to reporters, "For those who do not look for a job but register an account, we will also pass the audit, but we will make it clear to the company and will also provide a reporting channel for such a group of people." Enterprises can report to the platform. We will follow up on the report, close the permissions of the relevant account, and cut off communication with the company. ”

It is worth noting that the strict "system + manual" review mechanism of 51job has escorted the recruitment of the platform, but also brought a lot of cost pressure.

In the third quarter of 2021, the number of 51job employees and the increase in employee compensation expenses led to an increase in service costs and sales and marketing expenses. According to the financial report, the service cost of 51job-free in the third quarter of 2021 increased by 24.3% year-on-year to RMB400 million, and the sales and marketing expenses increased by 46.0% year-on-year to RMB457 million.

The increase in labor costs may lead to a situation where future-free revenue is not increased. According to the financial report, the net revenue of Q3 of 2021 was 1.081 billion yuan, an increase of 19.3% compared with 906 million yuan in the same period of the previous year; the net profit attributable to the company was 46.6 million yuan, down 73.06% compared with 173 million yuan in the same period of the previous year; the gross profit was 682 million yuan, an increase of 16.6% year-on-year; and the gross profit margin was 63.0%, down 1.5 percentage points year-on-year.

In the third quarter of last year, online recruitment service revenue and other human resources-related revenue, the main source of 51job's net revenue, both increased. Among them, in Q3 2021, the revenue of 5job Online Recruitment Service was RMB643 million, an increase of 17.8% year-on-year, and other human resources-related revenue was RMB439 million, an increase of 21.7% year-on-year.

It is reported that the growth of online recruitment services revenue in the third quarter of last year was mainly due to the improvement in employers' recruitment needs and activities, while other HR-related revenue growth was mainly driven by strong customer demand for training, employment and business process outsourcing services.

For revenue growth, 51job said in the earnings report that its recruitment business is still in good operating condition. But as the coronavirus pandemic unfolds, restrictions imposed by authorities to contain the outbreak, and uncertainty in the global economy could affect business hiring plans and behavior.

The user questioned the service commitment and was complained about because of the similarity of the name

According to public information, "NASDAQ: JOBS" was established in 1998 and is a leading integrated human resources service provider in China. Its affiliate, Qianjin Network Information Technology (Shanghai) Co., Ltd., was established in 2000 with a registered capital of US$5 million and was listed on the U.S. stock market on September 30, 2004. As of February 22, EST, 51job opened at $51.07 per share and closed at $50.10 per share, down 3.28%.

With a comprehensive set of HR solutions, 51job meets the needs of businesses and job seekers throughout the talent management cycle, from initial recruitment to employee retention and career development, providing many other value-added HR services, including business process outsourcing, training, professional assessment, campus recruitment, executive headhunting and compensation analysis.

While providing services for enterprises and job seekers, the future of "big business" has also received many complaints.

Recently, some users have reflected on the black cat complaint that they have encountered the overlord clause in the future. The user said that he purchased the resume optimization service of the 51job website, and after contacting the tutor, he found that the service of the workplace tutor did not meet his requirements, so he asked for a refund from the customer service. However, the customer service said that the refund can only be made if the tutor does not serve at the specified time. Some users said that they purchased resume optimization services, but they did not get the service for a long time.

Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.

According to incomplete statistics, as of February 23, a total of 120 complaints were searched on the black cat complaint platform with "worry-free future" as the keyword. These complaints involved information management problems such as lost resumes and arbitrary deductions; account problems such as closed paid accounts, unexcused freezing of accounts and authentication; audit problems of recruitment enterprises such as false recruitment, fraudulent merchants and other recruitment enterprises, and after-sales service problems such as overlord clauses, unfulfilled services, and poor user experience.

Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.

It is worth noting that not all of the 120 complaints on the black cat complaint platform truly belong to 51job. According to the reporter's inquiry, because the names of "FutureJobiescence Resume", "Future-1hander Pay", "Qiancheng Worry-free" and "Beijing Worry-free Creative" are similar, Black Cat Complaint distributes the other party's user complaints to 51job as keywords, resulting in oolong complaints.

According to incomplete statistics, in 2022, 51job received a total of 6 complaints on the black cat complaint platform. Among them, there are 2 articles about "future resumes". Since last year, according to the reporter's incomplete statistics, there have been more than 20 oolong complaints about the future.

Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.

For these oolong complaints, 5job has also repeatedly said on the black cat complaint platform that users have mistaken the object of complaint, and these APPS have nothing to do with 51job.

Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.
Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.
Life e-commerce 3•15 │ 51job "system + labor" a year to verify and intercept more than 280,000 illegal positions, the increase in service costs led to a decline in profits of more than 70%.

This article is originally produced by the new media insight finance under Ganshang Magazine, please do not reprint it without permission. Lead Call Hotline: 13257094128.

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