The domestic hardcore off-road market is so hot, if it weren't for the introduction of this stone-moving stone to drop my own feet, this business I would definitely have done - Ford Woji Shuode.
Although the domestic ORV market is a relatively unpopular segment, there have always been many fixed fans, such as the tank 300 can always be sold, and the price of the Wrangler has always been very firm. But there is also a "tank 300" produced by Ford on the other side of the ocean, that is, the Ford Bronco, which literally translates to "Liema". Although the latest year model has been released for a period of time, but it is delayed in seeing Ford China ready to introduce it, then let's calculate an account for Ford and see what the market is in the end.
official introduction,
The cost of going to the library is more than 500,000,
This is still the 2.3T version
(The following links do not include the cost of leaving the warehouse to delivery)
Recently, Tianjin Port has been given a price for the Bronco Badland wasteland version, 2.3T + 10AT (Explorer same) powertrain version of the opening price of 718,000 yuan, the price quoted by the car dealer must have included the profit flowed out of themselves, we will calculate according to the minimum profit of 10%, then for the car dealer, the cost of taking off the moisture to transport the car to the garage is about 718,000 yuan×90% = 646,200 yuan.
Let's take a look
The price of 718,000 yuan is what a configuration the car is:
Badlands Edition BADLANDS,
Pre-sale 718,000
Power: 2.3T+10AT, 300p hp, peak torque 440Nm;
Chassis: front independent suspension, rear hard bridge, intelligent 4WD front and rear axle locks, anti-roll bar disconnect,
Exterior trim: frameless doors, black and black hard top, detachable hard top, with roll cage, metal bar, electronic trailer interface, metal carbonized gray mesh, LED steering follower headlights, suspension, tires: high clearance suspension, nitrogen shock absorption, 285/70R17 Bailuchi K02
Comfort features: keyless entry, active braking system, remote start, leather seat, 10 speakers 1 subwoofer B&0 sound system, 12V socket, electronic parking, adaptive cruise, 360 surround shadow, 7 terrain driving modes, off-road camera + ground type feedback system, 6 key assist switch, voice control + touch 12 inch multimedia large screen, wireless charging, steering wheel/seat heating, automatic photosensitive rearview mirrors.
Front row of science, North America to buy Ford a lot of content is needed to be optional, we open the method North American official website, look at the configuration list given by the car dealer to carry out a wave of selection, see how much money this car will get after the selection.
When we selected the things that the car dealer had selected on The Ford official website, the price came to $54,285. At today's exchange rate, $54,285 is equivalent to about RMB 343,819.
For example, the Ford Bronco Badland version, 2.3T+10AT, after the transportation of the ocean across the sea, the customs declaration price is 350,000 yuan, then we calculate in turn, as follows:
1. Tariffs:
The tax rate for displacement below 4 liters (including 4 liters) is 25%, and the customs declaration price × the tariff rate
350,000 yuan× 0.25 = 87,500 yuan
2, consumption tax:
3, VAT = (customs price + customs duty + consumption tax) ×17% = 92,400 yuan
4, the total profit and other expenses of the merchant is about 20,000 yuan
The above 1-4 items are added, and the price of a Bronco Badland 2.3T+10AT has reached 549,900 yuan. And this guide price, biting your teeth upwards can already buy the Jeep Wrangler Rubicon. For the 1.2L displacement gap and the famous Rubicon name, spending 80,000 yuan is not a very painful thing, if you think we are talking about a high match, not close enough to the people, then next give you a low-end entry to see how much money.
Since it is a low match, then there is nothing to choose, everything Default.
This kind of naked car without any optional selection, the price has also come to more than 40,000 US dollars.
According to today's exchange rate, it is about 278,600 yuan. According to the above formula, the final storage cost is about 450,000 yuan. The actual selling price is about 470,000 yuan. Descending into this range, he directly engaged the low-ended Wrangler Sahara.
With Bronco's popularity and Ford China's marketing level, whether it is a high-end Badland or a regular version, it cannot compete with rubicon and Sahara of the Jeep Wrangler, and the emotional label of the Wrangler has long been deeply rooted in the marrow of ORV fans. If Ford spends a lot of effort to get Bronco to make an expensive trip across the ocean, and then sell it at a price that highly coincides with a stronger competitor, it will be a stone that lifts Bronco and smashes his own feet. Therefore, it is highly likely that this car will always be sold in the form of parallel imports.
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