laitimes

Haidilao lost 4.5 billion yuan, where is the future after the pain? Yesterday, Haidilao issued a profit warning – it is expected to record a net record for the year ended December 31, 2021

author:Ziran catering brand design

Haidilao lost 4.5 billion yuan, where is the future after the pain?

Yesterday, Haidilao issued a profit warning – it expects to record a net loss of about RMB3.8 billion to RMB4.5 billion for the year ended 31 December 2021. Compared with revenue of approximately RMB28.6 billion in 2020, the Group's revenue in 2021 is expected to exceed RMB40 billion, an increase of more than 40%.

Haidilao issued a profit warning, the highest may be a loss of 4.5 billion yuan, this announcement came out, instantly set off a fierce discussion on the Internet, the catering industry is also in an uproar, many people are even more said, Haidilao this is the previous year's background is a loss and empty?

Haidilao also summed up the reasons for the loss in the profit warning, most of which was due to blind expansion, and then closed 300 stores in 2021 due to the decline in restaurant profits, resulting in one-time losses and impairment losses of long-term assets; and part of the reason was due to management problems and safety issues.

Haidilao lost 4.5 billion yuan, where is the future after the pain? Yesterday, Haidilao issued a profit warning – it is expected to record a net record for the year ended December 31, 2021
Haidilao lost 4.5 billion yuan, where is the future after the pain? Yesterday, Haidilao issued a profit warning – it is expected to record a net record for the year ended December 31, 2021
Haidilao lost 4.5 billion yuan, where is the future after the pain? Yesterday, Haidilao issued a profit warning – it is expected to record a net record for the year ended December 31, 2021

Read on