Original Room Review China House Review Report 2022-02-23 17:44
2022 is a "black iron era" for some developers who are tight on funds.
But for other robust developers, it was a "golden age" of accelerated overtaking.
Reflected in the end of last week, the first centralized land supply in Beijing in 2022 is that some of the former "roll kings" and "dark horses" have disappeared, while other housing enterprises have taken the land and taken the land softly, drawing a larger and finer map of Beijing's strategic layout.
Greentown is one of the companies that are seizing the opportunity to surpass.
On February 17, Greentown spent 9.84 billion yuan to win three plots of land in Beijing, becoming the biggest winner of this land auction.
Among them, the two plots of land, Shijingshan and Chaoyang, are particularly noteworthy.
In Shijingshan, Greentown bid for 1604-654-1 plots of land in Liu Niangfu for 4.017 billion yuan, with a saleable floor price of about 60,600 yuan / square meter and a sales guidance price of 91,500 yuan / square meter.
A friend in the readership group said: Finally waiting for Greentown, Beijingers finally have the opportunity to live in Greentown mansions.
After more than 50 rounds of competition and reaching the premium rate ceiling in Chaoyang, Greentown and seven developers successfully bid for the popular Cui Gezhuang plot with a sales area of 4.347 billion yuan + 41,000 square meters of existing houses.
This means that nearly half of the homes on the project will be sold on existing basis!
Dare to sell existing houses in the fiercely competitive market of Chaoyang, which shows the two states of Greentown:
1, not bad money
2. Product confidence
In 2021, Greentown sold 350.9 billion yuan nationwide, and its sales increased by about 21%, which is the first growth rate of the head listed real estate enterprises.
The sales collection is the confidence of investment.
On February 13, 2022, Greentown held its first group conference after the year, with the theme of "building the foundation with quality, striving for survival, and seeking development with change".
Zhang Yadong, chairman of the board of directors of Greentown China, defines product quality as Greentown's "No. 1 Project".
Greentown also understands that only good products and good services can stay in the "golden age" forever.
From 2015, 5.7 billion yuan returned to Beijing with the Helpougou plot; in 2017, 8.6 billion yuan won the Wulituo plot in Shijingshan; in early 2020, 14.4 billion yuan was smashed into Beijing in five days; in 2021, the first centralized land supply was taken to win the Qinyuan project; in early 2022, there were three sons in a row, during which Greentown did not stop taking land in Beijing.
Greentown is deeply rooted in Beijing and continuously expands its territory, in addition to the firmness of the strategy and the financial strength of central enterprises, it is more important that the Beijing market recognizes Greentown's products.
Becoming bigger and stronger in first-tier cities like Beijing is of particular significance to the performance contribution and brand influence of housing enterprises, and of course, the input cost is also high. Greentown can obtain a steady stream of land capital authorization in Beijing, provided that it sells well, so that the group can see the return of the Beijing market and will firmly invest.
As a result, Greentown has formed a positive feedback in Beijing that is product recognition- sales power, strategy firmness, abundant funds and deep cultivation investment.
This time to get the land, the Greentown Beijing team is very excited. With so many new projects on board, they are luckier than many of their peers.
In addition to them, the happiest is probably the owner of Qinyuan.
Value for money lit up
This time, Chaoyang Cui Gezhuang and Wang Si Camp Block have felt the fierce competition of many housing enterprises, which has changed the downturn in the Chaoyang soil auction market in the second half of last year.
The enthusiasm of developers to obtain land reflects the recovery of market confidence.
The sales guidance price of the two plots was the same as last year's plots in the same area:
Cui Gezhuang plot, the guidance price of 88,000 yuan / square meter
Wang Si camp block, the guidance price of 71,000 yuan / square meter
Also in Chaoyang District, Qinyuan, which is separated from WangSi Camp Block by an East Fifth Ring Road and a subway station distance:
Fine decoration delivery, the average price is only 65,000 yuan / square meter
All owners will be happy to see the surrounding land and new projects sold at a price, which makes their assets more valuable.
Moreover, Qinyuan will still be the most price-friendly new house in the Chaoyang property market in 2022, and more people will realize this and join this community.
Different from chaoyang's generally improved products, Qinyuan's apartment types cover a wide range of customers, from 55 square meters of one-bedroom to 149 square meters of four-bedroom.
It is said that at present, the small apartment products are almost sold, and only a small number of listings are left.
Two-bedroom down payment of 2 million yuan can get on the car, where can you find such a high cost performance in Chaoyang?
Qinyuan is not only beautiful in price, but also obvious in terms of location and transportation.
Located about 300 meters from Huangchang Station on Line 7 of Beijing Chaoyang + East Fifth Ring Road + Metro Line 7, the project is not planned but has been operating for many years, and can be directly taken to Happy Valley and Universal Studios Beijing.
After the owner departed from home, it took more than 20 minutes by subway to reach Shuangjing, half an hour to reach Guomao, and commuting was also very convenient.
Location map
Therefore, this is a great opportunity for white-collar workers in Chaoyang to get on the bus, and it is also a very cost-effective choice.
It is recommended that those who need it do not hesitate too much. Wait, Chaoyang will not have a new house with a more suitable price than Qinyuan in the short term.
Urban life in an oasis
Another advantage that Qinyuan has in attracting Chaoyang youth is the urban mixed-use lifestyle.
White-collar workers in Chaoyang are accustomed to the bustling life of the CBD, living in the city, everything is within reach.
Living in Qinyuan, you can also achieve such a lifestyle in the future.
Qinyuan is a rare urban complex, with a construction area of 240,000 square meters, planning six major formats such as smart residences, smart founders, commercial malls, community supporting facilities, early childhood education, and community comprehensive services.
Renderings
The central garden of the residential area is about 20,000 square meters, which is generally the treatment of luxury houses, and the owners can enjoy the joy on the large lawn.
The project also contains a number of open city squares and vibrant blocks with a variety of formats, which means that Qinyuan is not only a residential product, but also a modern people's urban life field.
Shopping malls, leisure sports, schools, don't always have to run to the city center, you can enjoy these resources on your doorstep.
If there is a need for entrepreneurship, opening a studio can be solved in the supporting office space of the community, and the entrepreneurial life is not wrong.
The project adopts the concept of "large openness, small encirclement", so that the community and the public environment can better interact, and can more easily enjoy the rich urban supporting resources around them.
For example, Huiduo Port Shopping Center has launched investment promotion last year.
It's an industrial complex, it's trendy. According to relevant reports, it covers shopping malls, movie theaters, children's theme amusement parks, 20,000 square meters of large-scale member warehousing supermarkets, IP sports parks, net red apartments...
In the future, qinyuan owners can buy big brand wool at the door of their homes, purchase stockpiles, and place orders with one click and deliver them to their homes.
Qinyuan also has an advantage that the CBD does not have, that is, the urban oasis surrounded by Xiao Taihou River, Majiawan Wetland Park, and Wanmu Forest Park.
Work is too busy to squeeze in time to go far away, camping, fishing, running in a nearby park is also a good way to enjoy life and relax.
In addition to living, the biggest significance of Qinyuan for owners may be between work and life, providing a good balance point for busy urbanites to leave more time for themselves.
Three product surprises
Greentown's product strength needs no further words. In this project, it is rare to have insight into the preferences of young people to buy a house:
Hardcover textured
It should be hard enough
Needs have personality
In response to these three preferences, Qinyuan gave surprises.
1
In today's prosperous economy, the appearance of the house, that is, the fine decoration presentation effect, is crucial to impress the buyers.
The project of Greentown + Jinmao cooperation, aesthetic taste and hardcover texture are not lacking.
Real-life view of the model room
The overall hardcover color is fresh and elegant, and the selection of flooring, floor tiles and other materials pay attention to texture, color and flatness, which is both aesthetic and practical.
The integrated design of the guest kitchen makes the entire public area open and bright, combined with hard and soft decoration, so that the space is full of fashion and exquisite style.
The kitchen is equipped with well-known brand range hoods, stoves, design a large number of cabinet storage systems, and scientific partitioning, so that the kitchen, which is often the most chaotic area in the home, can also remain smooth. At the same time, the details of the sink cabinet such as waterproof aluminum film and the waterside of the countertop further enhance the convenience of use.
The bathroom is divided into dry and wet functions, and has its own integrated mirror cabinet for easy storage. The hardware materials used are very textured, so that the bathroom can maintain a clean and shiny effect.
Simply put, qinyuan houses look very good. Moreover, the indoor air quality detection system intelligently links air conditioning and fresh air system, which is comfortable and has a sense of science and technology, which is the style that young people like.
2
"High standard" hardcore quality
Qinyuan is a "high standard" residence that redefines the quality of the house. At its core is an upgrade of craftsmanship beyond traditional dwellings.
The aluminum-clad windows alone are about 15 centimeters thick, guaranteeing perfect sound insulation.
Aluminum-clad wood windows
The shutters are beautiful, but they are too troublesome to clean. Qinyuan simply made the shutters into the inside of the window, and the owner can control the opening and closing with one key, which is convenient and practical and beautiful.
Some of the interior walls of Qinyuan have their own sound insulation effect. Behind the plasterboard, there is not only a light steel keel, but also filled with soundproof rock wool, reducing the sound disturbance between family members.
Soundproof rock wool
Some walls use new green building materials such as calcium silicate plates, and the site is quickly spliced and assembled, with few seams, beautiful, and moisture-proof and fireproof.
Calcium silicate plate
Even the door of the master bedroom is a silent fire door, in the event of a fire, close this door, its sealing material will expand in the heat, can prevent smoke from entering, providing the owner with up to 1 hour of evacuation time.
Fire door in the master bedroom
These invisible intentions are rarely done by real estate in the past, adding a lot of points to the product.
3
"N-space" design
When young people rent a house, they see what they like, do not dare to place orders easily, are afraid of trouble when moving, and throw away and are distressed.
For many people, buying a house is not only for living, but also for having a place that really belongs to themselves and can place their preferences.
Qinyuan sensed this trend. The "N space" design is given in multiple unit types, giving the home room for variable transformation and accommodating these "small luxuries".
For example, in the 106-square-meter three-bedroom display model room, the "N space" between the gate and the second bedroom is placed with a whole wall of sneakers, which easily pokes at the hipsters who love to collect sneakers.
The owner of this space can completely transform itself, storing his favorite handmade, Hanfu, cups and dishes, or changing it to a fitness area, a children's toy area, a children's piano area, etc., following the changes in family needs, and constantly adjusting the function of the house.
In the 123-square-meter three-bedroom display model room, Qinyuan has left a tea reading and leisure space for small round tables by the bay window on the east and west sides.
In your own house, there is such a quiet place, listening to music, reading a book, drinking tea, more emotional than going to a café.
If the owner feels that it is not needed, it can also be used as another space.
Because part of the interior wall of Qinyuan adopts the process of light steel keel partition wall and pipeline separation, the subsequent wall adjustment is more simple and flexible, and the owner can continuously transform the relevant functional layout with the growth of the family, releasing the space that is most needed.
With the end of the first soil auction in Beijing this year, the chaoyang heat has risen again, and the highlights of Qinyuan's products will be discovered by more people.
One by one, when works are recognized, more new works are released. For Greentown, good products and good service are the core capabilities that make it stay in the "golden age" for a long time.