With the increasing development of the brand and the expansion of its influence, Gaoren Plate recently held a brand strategy conference in Nanning, Guangxi Province, announcing the official launch of a new brand LOGO, store image and VI image, which can be described as redefining the development concept of Gaoren Plate, and using a complete corporate image identification system and a new brand system to interpret the development strategy and direction of Gaoren Plate in an all-round way.
Brand LOGO upgrade
As the most important visual carrier of corporate brand, LOGO carries the company's corporate culture and business philosophy. It is reported that the new LOGO of Gaoren Plate has significant changes in image and structure. From the image point of view, the LOGO retains the original "Gaoren" word and icon, removes the "GR" letter, at the same time, the new LOGO also adds the key element of "plate", which further strengthens the attributes of Gaoren plate; and in terms of structure, the new LOGO conforms to the trend of "simplified" design, the main and secondary two-line structure becomes a line, strengthening the design of the brand name, and the overall becomes lighter and more recognizable.
Store image upgrade
In the rapidly changing plate market, the store, as a window connecting consumers and brands, is no longer just a simple consumption place, but has become an effective way to spread brand culture and enhance consumer experience. This time, Gaoren Plate has boldly opened the brand renewal strategy with the focus on stores, and comprehensively established a more perfect and scientific terminal brand image recognition of Gaoren Plate through professional aesthetic space structure and flat visual presentation.
VI image upgrade
After the LOGO upgrade, the VI image of Gaoren Plate has also undergone great changes, and the new VI has been fully standardized and standardized from many aspects such as LOGO, color to picture design. It is reported that the designer transformed the brand image of Gaoren Plate into an imaginative, image-like Gaoren icon scene language and universal symbols, and simultaneously output a new VI design and packaging application, so that the brand can interact, perceive and brand memory with consumers with a personalized, trendy aesthetic young image.
Summary: New era, new trend, new future! Gaoren Plate embraces change and active innovation, constantly adjusts and optimizes itself, takes the lead in innovation in every critical period of development, and leads the industry into a new stage. The new upgrade of the "brand" of Gaoren Plate is the first step for it to enter a new track, the first step to change and develop, and to enter a new journey. In the future, Gaoren Plate will keep pace with the times, continue to break through, continue to innovate, and change with each passing day under the blessing of a new corporate visual image!