If you want to talk about the appliances that everyone has in their homes, the TV set is definitely one of them. Although many young people now like to use projectors instead, or simply more compact and portable tablets to chase dramas, but the TV in every household can not be less, a large-size TV in the living room can be regarded as standard. According to the data report, there will be 210 million global TV shipments in 2021.
According to sales statistics, unsurprisingly, Samsung's supremacy in the TV industry is still unshakable, and after its first ascent in 2006, this is the 16th consecutive year that he has become the global sales champion. In 2021, global TV sales accounted for 19.8%; while sales accounted for 29.5%, about 30% of the entire TV market, it is indeed a very bullish figure.
In fact, from the gap between the proportion of sales and the proportion of sales, it can also be seen that the high-end products in Samsung TVs have performed exceptionally well. According to Samsung's official data, since its listing in 2017, the cumulative sales of its QLED product lineup have exceeded 26 million units. According to Omdia, last year alone, Samsung sold 9.43 million QLED TVs. In the global high-end TV market of more than $2500, Samsung accounts for 42.1%; in the large-screen TV market of more than 80 inches, Samsung accounts for 44.9%. To exaggerate, Samsung occupies almost half of the global high-end TV market.
The second in the sales list is LG, also from South Korea, which has gained 18.5% of the market sales by virtue of its advantage in OLED panels.
Although the top two of the ranking editions have been won by Han, the performance of our domestic TV is also very gratifying, and among the top 15 brands in the global sales in 2021, our domestic brands account for 8, more than half. Among them, the highest sales were TCL, Hisense and Xiaomi, with sales of 23.3 million units, 19.8 million units and 12.5 million units respectively, and the performance was still quite good.
It can be clearly seen that the development and exploration direction of domestic brand TVs in recent years are not lacking in high-end TVs such as OLED, Mini LED and Micro LED. Perhaps we can look forward to the future global TV market, the performance of domestic brands.
To predict, do you think that in 2022, global TV sales, will there be domestic brands that can rush into the top three?