Some time ago, the surf master whale teacher in the editorial department sorted out a "rotten new whole" series that used Korean drama routines to open various advertisements (interested in points of interest), and recently brushed a 2016 Korean smart home advertising version of "Mr. and Mrs. Smith". Although there is no Korean drama car accident, cancer, and amnesia, the male and female protagonists commonly used in Korean idol dramas are still properly permeated with a pickle flavor.
This "Mr.& Mrs. Smart" was filmed by SK telecom, South Korea's largest mobile communication operator, for its smart home Internet of Things platform launched by Samsung and LG, that is, it is a TV commercial.
Compared with the short films disseminated by online channels, TVC with the target delivery channel for TV stations will generally be controlled in scale, the theme is more suitable for young and old, the camera is a little more green and healthy, the plot is best easy to understand, the casting is very important, and it is best to be familiar with the face. After such an operation, it is difficult to have a truly innovative, bold, and breakthrough story and method. (See superbowl here)
But! Everything can be discredited, or 90% of the laws that people have summed up can easily find examples of their reversals. Innovation, boldness, breakthrough freshness, leaving a specific context, and it is easy to become a rotten stem that does not know what to do. Conversely, those products of flatness and stability may also have an audience because of the plain and vivid details.
Without further ado, let's taste the products.
From the perspective of the theme, "Mr.& Mrs. Smart" does not start from the sense of technology and high-end to praise the smart home (SMART HOME), but more sharply from the fun point of view.
Will couples in life talk sweetly all day long? Pull it down, from respecting each other to crying and enjoying it may only take three months.
Treading a puddle splashes your face (and don't forget to turn back provocatively), just to take a step ahead of home and shower, how to cure such a boyfriend/husband?
Turn on the smart home system and turn off the water heater!
One second you are still enjoying the fun of uninterrupted home, sweeping away what is all when exercising; the next second the smart air conditioner comes to a goddess scattering flowers, you want to explode on the spot. Who else but the big pig's trotters?
In this way, you don't need too much wit to fight back and forth, and a few rounds are enough to impress the hidden protagonist, the smart home system.
The theme is clear, the logic is clear, the language of the shot is concise, and at the same time there is humor. These elements form a stable but well-acting TV advertising short.
Of course, it is a bit exaggerated to say that it is never outdated, but just like the phrase "fashion is fleeting, the style is eternal" in the fashion circle, there should also be some classic styles in the advertising circle, which are the products of dancing with shackles, and the clearest intention can be expressed with the simplest and most basic materials.