#Digital Economy Mini Classroom# Digital Marketing & Big Data Marketing
Data marketing is not exactly the same as digital marketing. Big data marketing is based on big data technology and wood, which is applied to enterprise marketing work through the unique analysis technology of big data, which improves the accuracy and effectiveness of marketing, and is the means and resources for marketing improvement. The breadth of digital marketing is even greater, including big data marketing, but also including marketing upgrades at the tool level such as marketing that relies on social media and mobile marketing.
One sentence summary: big data is oil, is a mine, is the underlying technology; big data marketing is the direction of application, is the result of marketing and data technology embrace, and digital marketing is a pre-layer design, is the digital age marketing revolution methodology, framework and implementation plan.
