Buy Lexus? Wait four years for that!
Recently, a message released on Lexus's official website caused an uproar on the Internet and made netizens wonder, because Lexus said that if the new LX announced on January 12 is purchased from now, it may take about four years to mention the new car. The new NX, announced on October 7, 2021, will also have to wait a year or more before it can be delivered.
That is to say, friends who have booked two new cars, Lexus LX and Lexus NX, cannot drive a new car in a short period of time, and it will take a year or even longer to drive a car.
It can only be said that Lexus's operation can only be described as outrageous, and the car governor feels that even consumers who like this car will not be able to accept that it will take so long, quite a bad feeling, is it possible that the good reputation established by Lexus in the domestic automobile market will collapse?
As we all know, the reputation of Lexus, a Japanese luxury brand, in the market has always been quite good, and in everyone's impression, this brand has always been a representative of high quality and high retention rate. In addition, Lexus also has a very attractive point for consumers is that it is still an imported car, driving out quite face, and this is also the reason why many consumers give up second-tier luxury brands such as Cadillac and Volvo with great discounts and turn to Lexus.
However, the insistence on not domestic production and the long-term lack of preferential treatment has also led to the performance of Lexus in the domestic market being somewhat weak. In the past few years, Lexus's explosive power is still very strong, and it is considered to be the luxury brand with the most potential to pose a threat to the BBA, and it and Cadillac take turns in the second-tier luxury camp.
However, from 2020, Lexus sales in the Chinese market began to decline, with 225,000 vehicles in 2020, Cadillac selling 230,000 vehicles, and Lexus was defeated.
In 2021, Lexus had 219,000 insurance units in China, down 6.8% year-on-year and down three places compared with 2020. In the luxury brand sales rankings, Lexus also fell to seventh place, and it is also the only second-tier luxury brand with declining sales.
It is clear that Lexus is now gradually declining in the domestic auto market, to say what the reason is, in addition to the lack of cores, production capacity restrictions on delivery and the pace of electrification transformation is slightly slower, there is also a wordless "mark-up" behavior.
Take Lexus's competitor Cadillac, which has long been localized, and the terminal is very attractive, but Lexus always adheres to import sales, first of all, there is no great advantage in price, and even once "mark-up" sales, who can get used to this? The decline in sales can only be said to be "the heavenly path is good for reincarnation, and the heavens have spared no one.".
Let's go back to the four years before we can mention the new car. Even if such an operation is explained as perhaps due to the impact of parts supply and overseas epidemics, resulting in new cars that cannot be delivered in a short period of time, it is difficult for consumers to accept in the end, and can only slowly consume consumers' trust and love for the brand. Lexus may have a hard time picking up sales this year.
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