French Two-Faced God GPDP Award International Design Award
LubanEra· Chen Hongbo, the founder of Design Luban Era Architectural Decoration Design, successfully stood out from many participating designers from all over the world with the commercial retail space design work "MISUITY Taiyuan concept store", and won the French Two-Faced God GPDP Award International Design Award: Annual TOP100 International Influential Innovative Designer!
French two-faced god GPDP
Grand Prix Design Paris
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In 1951, the French Design Institute was founded, and the Two-Faced God Award, which is known as one of the three "Oscars" of the world's design industry, enjoys a lofty position in the field of global design.
With the diversified integration of the global design industry, the French Design Institute has established the French Double-Faced God GPDP (Grand Prix Design Paris) Award International Design Award for the global field of architectural design, interior design and product design. It aims to discover and recognize the most innovative and creative global top designers and well-known design institutions in the fields of architectural design, interior design, product design and other fields that meet the international 5E design standards of the French Two-Faced God Award!
▲French GPDP French Double-Faced God GPDP AWARD International Design Award (Award Certificate)
Presentation of award-winning works
Whatever you want, wherever you want| THE MISUMITY HAUTE COUTURE concept store
The beauty of the mood
Whatever the heart desires
Do what you want
Born like a reverse brigade
A reed to sail
- "Dust Song" seven years old
MISUITY is positioned as China's first luxury women's wear, with a new occasion to dress "social ceremony wear" product concept, with quality, taste, the ultimate, true self brand concept, condensed the Oriental millennium cultural heritage and Western popular culture essence, to create high-quality fashion, so that luxury is hidden in the details of each product. With its luxury positioning, top quality, unique brand design style and innovative spirit, Mishuti is favored by successful women in China's top political circles and business circles.
Takata Fashion Group & LubanEra · Design's partnership is a new visual style experience for the MISUITY brand. LubanEra· Design finds a certain connection with the texture of nature, uses nature to convey the beauty of the brand and space, uses space to convey the value of the brand, and interprets the brand style and cultural spirit.
A journey to discover the "meaning" image
A Journey Into the “Meaning”Image
From the environment of life, with the image of entry, explore the boundary between nature and state of mind, perceive the creative combination of art and commercial space, the entire space with nature, artistic conception, mood for analysis and research, with the "intention" of natural things to construct the "realm" of art, the use of creative design techniques of transformation and spatial action to produce a multi-dimensional visual view, so as to pursue the authenticity of the inside.
The quality and artistic presentation are vivid
Quality and artistic presentation incisively and vividly
"The ultimate of luxury is comfort, the ultimate of comfort is quality" makes elegance and nobility everywhere, let happiness without reason, art comes, never ends, the real work of art is a well-deserved luxury.
Exquisite out of nature
It’s Very Natural
It is a true representation of nature, but still full of artistic beauty. The visual impact brought by natural stone makes us return to nature. Stone gives the space a rough beauty, both wild and gentle, and has become a bridge and medium for interaction between people and clothing. The balance of spatial material distribution to achieve harmonious beauty helps customers better experience the emotions that fashion brands want to convey.
Luxury scale, presenting a wonderful environment
The Luxury Scale, Presents The Wonderful Scene
The essence of commercial space, people-oriented, marketing as the landing, space itself is a medium! It is related to the upgrading and optimization of brand image and in-store experience, providing MORE services for VIP customers, providing consumers with more choices, and in the space area that needs to be focused on expression, jumping out of the overall atmosphere, enhancing the sense of conflict and layering of the space, while not robbing the charm of clothing.
Back to the essence of things
Return to the essence of things
The control of the light source gives the design essence of the entire space. The combing of spatial streamlines is directly related to the shopping experience of consumers. Back at the beginning of the design, consumers slow down and return the space to the essence of shopping.
We expect to guide consumers to return to the "original" and "original intention" of their own hearts in a natural and comfortable space.
Project information
Project Information
Project Name| MISUITY
Project address| Taiyuan, Shanxi, China
The project type | commercial space
The project area | 123㎡
Completion time| 2021.9
Design firm | LubanEra Design (Luban era architectural decoration design)
Chen Hongbo, creative director of the company's website |www.lubanera.com|
The main creative design | Qiu Wendi
The design team | Mai Qincai and Yang Mingyue
Spatial Photography | Nie Xiaocong
True fashion comes from individuality, exploration and creativity. LubanEra, a cutting-edge design agency with craftsman quality integration diversified creative services, the creative team is committed to the brand terminal experience design in the field of fashion, and the design scope covers comprehensive commercial space, brand retail space SI system design and brand VI visual image design. Luban Times has more than ten years of service experience in brand terminal creativity and execution, and the team adheres to the design concept of "Luban spirit, ingenuity to create, focus on the extreme", combined with the contemporary design context, to provide customers with creative solutions.
With the spirit of Luban as the concept, we pursue the ultimate in art, inject humanistic and artistic design genes into the business, and let customers obtain the perfect presentation of brand dreams and practical results.
Bobo | Chen Hongbo
Founder, Creative Director
Founder/Creative Director
With the heart of a craftsman, contemplate the beauty of all things
With the spirit of ingenuity, the pursuit of the ultimate in art
Ingenuity and ingenuity, building the shadow of time and space
Details constitute a "worldview" and "depth",
The "correctness" of the space is determined by considering these details in the design.