"20220222 It is also the twenty-second Tuesday of the first month, the harmonic sound of the second is also love, welcome everyone on so many love days, into our live broadcast room." On February 22, the live broadcast room of the "2022 Duoduo New National Tide" action ushered in a new face, and the multi-art tide brand Mark Huafei walked into the Pinduoduo live broadcast room for the first time to recommend good goods for the national tide and give back to the platform consumers with the biggest discount on the whole network.
On the day of the live broadcast, Chen Yun, general manager of e-commerce of Mark Huafei Company, and the new national tide designer team also visited the live broadcast room, sharing the national tide design concept of the national treasure series sweatshirt, the Shanhai Jing series down jacket, the magic hand resurgence long-sleeved shirt and other products for netizens, which attracted 1.41 million netizens to watch and like.
▲ On February 22, Chen Yun, general manager of the e-commerce department of Mark Huafei Company, walked into the live broadcast room of Pinduoduo to share the design concept of the new national tide for netizens. (Photo by Huang Xianbin)
"In the past 30 years, the traditional manufacturing industry has completed the transformation from Chinese manufacturing to Chinese brands, and the current national hot flashes are undoubtedly a great opportunity for domestic brands to achieve overtaking in curves." The person in charge of the "Duoduo New National Tide" project said that the "2022 Duoduo New National Tide" action launched by Pinduoduo aims to further exert the advantages of the largest number of consumers and digital technology on the platform, provide special support for new domestic brands, and help China's real economy.
The "New National Tide Visual Feast" was popular, with 1.41 million netizens stopping and praising
At 2:22 p.m. on the same day, Mark Huafei ushered in one of the most lively live broadcast events of the year in the live broadcast room in Shanghai, and Chen Yun, general manager of the e-commerce department, also entered the live broadcast room to introduce the sweatshirts jointly signed by Mark Huafei and "National Treasure".
According to reports, the gold-winged bird pattern on the chest of this new national trend sweatshirt is derived from the classic IP of the national treasure, and adopts exquisite embroidery technology, integrating traditional cultural relics elements and fashion college style, presenting a new visual effect of traditional and trend integration.
▲ During the live broadcast, Chen Yun (left), general manager of the e-commerce department of Mark Huafei Company, introduced the design ingenuity of the national treasure series to netizens. (Photo by Huang Xianbin)
In addition to the national treasure series, Mark Huafei also prepared a wave of "new national tide visual feast" in the live broadcast, focusing on showing netizens the joint clothing with the myth of the Shanhai Jing, the Chinese Beast Yang Zun, the "Timely Rain" Song Jiang and other images as the main elements, and also let netizens place orders and be addicted.
During the live broadcast, Chen Yun also issued a large wave of value-added benefits for netizens, such as Ren Jialun's same hooded sweatshirt on the basis of tens of billions of subsidies, which was directly reduced by 364 yuan, the original price was 563 yuan, and the price was only 199 yuan. Driven by Chen Yun, the popularity of the live broadcast room has remained high. As of 18:00 on the same day, a total of one million netizens entered the live broadcast room to watch the live broadcast of the national tide, and the joint clothing was also popular, and the single-day sales of the store increased by more than 320% year-on-year, and drove the search terms such as "new national tide" and "new national tide clothing" on the platform to increase by more than 270%.
After 95, it has become the main consumer force of "new national fashion clothing", and Mark Huafei's monthly sales exceeded 15 million
In recent years, the new national tide and new domestic goods are the hottest consumption phenomena. In the previous live broadcast of the Lantern Festival of CCTV, CCTV hosts Li Sisi and Nigmat also recommended Mark Huafei's new national fashion clothing to netizens, which also once detonated the atmosphere in the live broadcast room.
▲ In the CCTV live broadcast, CCTV hosts Li Sisi and Nigmati introduced the Mark Huafei National Treasure series of sweatshirts to netizens. (Photo by Sun Xue)
As one of the representative brands of new national fashion clothing, Mark Huafei has been "born for the tide" for 20 years, and has captured the love of many young people through continuous product and design innovation. According to Pinduoduo's data, among the people who buy Mark Huafei, the post-95 generation accounts for more than 48%, and it is mainly concentrated in first- and second-tier cities. Since entering Pinduoduo, Mark Huafei has also entered the fast lane of growth, and the single-month sales of the official flagship store have reached a maximum of more than 15 million yuan.
In the live broadcast, Chen Yun, general manager of e-commerce of Mark Huafei Company, said that the "2022 Duoduo New National Tide Action" has increased the opportunity for the new national tide brand to be seen, and hopes that this live broadcast will convey the design concept of The New National Tide clothing of Mark Huafei to the netizens of Pinduoduo, so that consumers can see the distinctive side of Mark Huafei, and also hope that through the "Duoduo New National Tide", more new national tide products and new national tide brands will be known and loved.
"With the post-95s and post-00s becoming the main force of new consumption, the new national tide has shown great market potential." According to the person in charge of the "Duoduo New National Tide" project, in order to help the new national tide directly connect to the new consumption, Pinduoduo specially launched the "2022 Duoduo New National Tide" action, and launched the first season of the new national tide consumption season.
Invest at least 1 billion level of traffic resources to provide special support for new national tide brands, aiming to further exert the advantages of the largest number of consumers and digital technology on the platform, and continue to help the transformation and upgrading of traditional industries.
Previously, Pinduoduo and Midea Group reached a strategic cooperation with an annual scale of more than 10 billion yuan. The two sides will continue to carry out full-link cooperation in the fields of product customization, channel expansion, brand building, digital technology, and intelligent manufacturing, and jointly promote the integration of digital reality. In addition to the field of home appliances, special support for traditional manufacturing brands such as 3C, clothing, daily chemicals, and medical care is also continuing.
At present, Pinduoduo has held a number of live broadcast activities with brands such as Polariya, Ailai, and Mark Huafei, and more than 6 million netizens have gathered online to participate in the first season of the "New National Wave Consumption Season". Users open Pinduoduo, search for "new national tide", "new domestic goods" and "many new national tides" to enter the relevant pages, and place orders for new domestic products and new national tide products with one click.