On February 22, the domestic company OnePlus released two series of TVs in India, Y1S and YS1 Edge, each series is available in 32-inch and 43-inch sizes, priced at 16499 rupees (about 1400 yuan).
It is reported that the difference between the two series is that the Y1S is equipped with 20W speakers, and the Y1S Edge is equipped with 24W speakers, and other aspects are basically the same, and the price difference is not large.
In terms of configuration, the 32-inch version is equipped with a 1366*768 resolution screen, and the 43-inch version is equipped with a 1920*1080 resolution screen, both of which support HDR10+ and HRG standards and Dolby Atmos. The TV runs Android 11 and has added ALLM (Automatic Low Latency Mode), which is more suitable for connecting game consoles.
With OnePlus Connect 2.0 technology, the TV can be seamlessly connected to OnePlus phones, using the phone as a remote control. The TV also has a remote kids mode where parents can manage their child's tv watching time.
Compared with the domestic products of the same price, these TVs are indeed almost meaningless, and a brand of smart TV that Xiao lei bought for 1399 yuan earlier is already 43 inches 1080P. However, the Indian TV market is different from the domestic one, and one plus TV is already quite affordable to sell at this price.
Counterpoint Research statistics show that OnePlus is already one of the top five smart TV brands in India. It can be seen that electronic products in the Indian market are generally expensive. India's per capita income and GDP are not high, but electronic products are very expensive because there are no competitive local companies.
Take TV, China's local enterprises have Skyworth, Millet, local production and local sales, the cost will naturally come down. Coupled with so many strong corporate competition, the price of the product will certainly not be expensive. Last year, the price of TV panels soared, and many TV companies said that the price of products may rise, but the result has not risen, the reason is that the competition is too fierce, you increase the price of 1 yuan, users may not buy you.
The embarrassment of India is here, local brands have lost the market and opportunities, and now it is difficult to catch up. It is foreseeable that with the cost advantage, there will be more and more Chinese electronic products in the Indian market in the future. Brands such as OnePlus and Xiaomi will develop better and better in India, and use them as a springboard to further take root in the global market.