Today's sharing content is from the global sources of a fashion products customer procurement needs, Xiaobian in the attention to the needs of buyers in the content of a very key for suppliers.
In response to the above points, the buyer's "hard" requirements for suppliers are really a bit high in the eyes of Xiaobian, after all, in the case of the epidemic, high-quality suppliers are scarce resources, and good suppliers do not lack channels, why does this buyer still raise their own procurement standards? To this end, Xiaobian not only did in-depth investigation from the buyer's background, but also found a big guy who has been working in the apparel industry for many years to answer the above questions.
1
The current situation of brand buyers in overseas community channels
Colony Brands is the first type of channel brand for direct sales of integrated household products in the United States, basically covering most of the county-level areas in the western United States, headquartered in Monroe (Wisconsin), this place is a cheese-rich region in the United States, this company first relied on the most original consignment cheese consumption rolls and solved the problem of consumer credit card payment and rapid growth of family business, slowly made into a community integrated commodity channel brand, currently covering home appliances, clothing, Food brands, the United States has a very inspirational cerebral palsy salesman in the movie "Never Give Up" the protagonist is actually an employee of the company's subsidiaries.
In the United States, the urban retail channel has basically been dominated by cross-border e-commerce, and suppliers who want to play the concept of "rural encirclement of the city" can focus on developing this channel brand.
But for a brand like theirs that has existed for nearly 100 years, word of mouth and service are what they care about most. To put it bluntly, it needs to be durable and cheap.
And their way of buying and selling is very special, there are new products listed will not be in the best selling community "landing", but in the worst selling community shelves, and the first batch of orders will not be very large, the purpose is to test the value of the product itself, so that it will brush off a lot of suppliers who are accustomed to only eating "big orders".
2
Long payment cycles
Overseas buyers with large orders are accustomed to extending the payment cycle, which is conducive to bundling suppliers and their own interests to control risks. Then, as a supplier, we can make orders through the commercial insurance provided by CITIC Insurance and other insurance companies, and then use the insurance policy to go to the bank to take out loans to bear the procurement costs of materials and the processing costs of the foundry.
What you really take on is the 20% risk of commercial insurance and the handling fees of banks and insurance companies.
3
Selection rules for vendors
The procurement logic of such buyers is similar to that of Wal-Mart and Carrefour, which belongs to the type of "strict and wide", and requires extreme patience and professionalism. Most of the production enterprises focus on product quality control and production capacity, and basically are not their own strengths in design. Outsourcing is generally not understood by graphic designers (editionrs) resulting in a variety of products designed and strange. Many emerging design companies that have the ability and do not have much original accumulation are basically light industry (foundry) models. This situation causes such large buyers to have fewer options for choosing a supplier.
And the channel for buyers to choose suppliers is also very important, basically will not take the form of publicity, but to throw their own needs to familiar platforms or importers.
Global Sources' ability to obtain direct procurement needs from this type of buyer is also a testament to the excellent manufacturing capabilities of Global's suppliers in North America.
The big guy suggested that this kind of order should be picked up by a trading company with design capabilities, which is actually the most appropriate, and the payment cycle can be used in the form of commercial insurance + bank loan to solve the material procurement problem. The risk of doing so can also be minimized.
The above is just a little bit of personal advice from Xiaobian, I hope that there are valuable opinions and suggestions that the great god can make at will.