For a long time in the past, most Chinese brands took the route of imitation, but one brand took the lead in opening the road of independent research and development, which is Chery Automobile, which insists on taking the technical flow.
Compared with the bells and whistles of marketing strategies, Chery has always firmly believed that mastering the core technology is the last word, even if the new energy technology of overtaking in the current market has appeared, Chery Automobile is still walking its own rhythm on the technical road.
Perhaps, many people question Chery from the sales volume alone, and are questioning whether its adherence to technology is a correct choice, after all, in terms of annual sales, Chery and Chang'an, Geely, and the Great Wall still have a big gap. However, sales do not represent the rise and fall of a car company, and Chery Group also handed over a very good report card in 2021.
Chery Group's cumulative sales of 961926 vehicles in 2021, an increase of 31.7% year-on-year! Just this past January, Chery Group's terminal sales of 107,700 vehicles hit a record high in the same period of history, and it also successfully achieved a good start.
Looking back at 2021, Chery Automobile's annual sales of 656846 units (including exports), an increase of 46.3% year-on-year. In the overseas market, Chery achieved an export of 269154 vehicles, an increase of 136% year-on-year, setting a new record for Chinese brands to sail abroad, ranking first in the export of Chinese brand passenger cars for 19 consecutive years.
As a dark horse brand under Chery Group, Jetway Automobile sold 154077 units in 2021, an increase of 17.9% year-on-year, and sold 400,000 units in 3 years.
In the field of new energy, sales are as high as 109028 vehicles, an increase of 144.6% year-on-year!
Among them, the cumulative sales of Chery Small Ant exceeded 250,000 units, and The strong rival of Wuling Hongguang MINI EV, Chery QQ Ice Cream, pre-sold more than 70,000 units in 6 months, which can well explain chery's popularity in the new energy field.
The most worth mentioning is that Chery Automobile also has more points of blossoming, and the number of exports in 2021 will reach 269154 vehicles, an increase of 136.3% year-on-year, setting a new record for domestic car exports.
In fact, Chery Automobile can have such a performance, or can not be separated from the excellent technology, first of all, its M3X Mars architecture PRO, in the performance, safety, intelligence, comfort and other four aspects have been comprehensively upgraded.
For example, in terms of performance, the Star Core Power 400T high-power 2.0T engine can achieve a maximum power of 192kW, a peak torque of 400 N·m, and this engine also has the highest liter power and 41% thermal efficiency in its class.
Immediately after the Xingtu Automobile also entered the hottest hybrid field, Star Core Power ET-i full engine supermix technology can achieve the technical highlights of 3 engines, 3 gears, 9 modes and 11 speeds, pure electric driving range can reach 105km, comprehensive driving range can exceed 1000km, and the independently developed DHT gearbox also has the same level of unique three-speed transmission.
In addition, Chery Automobile has also deepened into the field of hardcore SUV, launched the Jietu T-X on the Jietu brand, which will also be equipped with a hybrid version of the model, and the comprehensive mileage can also reach 1000km, which will compete with the tank 300 in the market.
And this year, Chery Automobile will also be more self-indulgent in the field of products and marketing, Chery OMODA 5, Jietu Dasheng and other new car shapes are more avant-garde, but also more indicating that Chery is about to force a young market!
In 2021, Chery Group's global users exceeded 10 million, including 1.95 million overseas users. For 2022, Chery Holdings has set the goal of "annual sales of 1.5 million vehicles, striving for 2 million vehicles and annual operating income of 200 billion yuan", some people will feel that this goal is too aggressive.
However, in the view of the red dot of the automobile market, Chery Group, which is "based on technology", if it can maintain steady growth in the domestic market, overseas markets and new energy fields this year, the realization of this dream will still be extremely likely, we will wait and see!