Winter to spring is warm and cold
People on the slopes are reluctant to say goodbye to winter
A burning flame in their hearts
Inject a warm current into the land of China, which is recovering from the cold winter
His name is Fan Rui, he is a ski enthusiast and a snowboard tester with 12 years of skiing experience. This Spring Festival, he is in Beijing for the New Year, because he has a snowboard evaluation work to do. According to Fan Rui, the differences in the shape and softness of the snowboard will bring users a different skiing experience.
Liu Fengxi is the CEO of a domestic ski brand company. In 2014, he began to develop snowboards. According to him, the R&D process is divided into two phases: the laboratory phase and the testing phase, which includes the process of snowboard design, development, production and testing. After these processes, they will put the snowboard outdoors, after a year of wind, rain, sun, and then test whether the function and characteristics of the snowboard have changed, and finally determine whether to put it on the market.
After testing the performance of the snowboard, Fan Rui will feedback his skiing experience and suggestions for the snowboard to the company. The company will also iterate according to the needs and feedback of different ski groups and usage scenarios. A seemingly simple piece of ski, from research and development, production to release, in fact, it takes a long cycle, after countless tests and revisions before it is presented to skiers.
According to the data of Tianyancha, there are more than 8600 ice and snow sports related enterprises in the mainland. From Beijing's successful bid to host the Winter Olympics in 2015, the average growth rate of newly registered enterprises reached 26%, of which the growth rate of newly registered enterprises related to skis reached 12%. In 2021, the number of newly registered enterprises increased by 39.8% year-on-year, the highest in the past five years.
Skiers always want to leave later in the winter
But they believe that the spring of the sport has arrived
Producer | Cao Chu
Planning | Wang Mohan
Video | Huang Jiajing Pan Qingbin
Designed | Ding Lijie