Some luxury brands in the circle of friends advertising promotion, there will often be some messages, such as "I inflated, I actually dare to order so-and-so" ... "behind the expansion" conveys the young people's desire for the material and spiritual double pleasure brought by high-quality products.
Meet the needs of young people
Taking car purchase as an example, the previous power and retention rate are no longer the wei indicators of choice. Young people have higher requirements for vehicle design, interior quality and intelligent technology configuration. As early as the beginning of 2016, the Chevrolet brand announced the new brand proposition of "Dreaming the Future", conveying the brand essence of "love, dream, action and sharing". In recent years, the Chevrolet brand has been moving continuously, from the debut of the Redline Shanghong series of models to the introduction of the global sports technology sub-brand - "RS" into China, all of which are reshaping young people's cognition of "sports" and "technology". Recently, Chevrolet's new explorers have upgraded the MyLink+ car engine system and added Alcantara fabric to the interior to meet the material and spiritual needs of young people
Meet the Z era with rich features
Young people, both Gen Y and Gen Z, are very focused on the digital experience of their products. They all have extremely high entertainment and social needs and personalized, digital experiences. Chevrolet's new Explorers have upgraded the OTA of the car engine system, and added and updated the functions of "system functions" and "APP functions". It strives to meet the spiritual needs of young people through 6 points of "multiple media playback", "customized car navigation", "intelligent voice interaction", "service active reach", and "massive ecological partners", and accurately cuts the pain points of young people.
Nowadays, young people can go to the world with a mobile phone, and mobile phones can replace cameras, game consoles, MP4s, navigators... After the OTA upgrade, the MyLink+ car engine system of Chevro's new Explorer has launched the "Listen as You Like" function, with a music library of up to 22 million + songs and up to 100 million + audiobooks. More than 20 categories such as novels and music arts integrate a variety of sound sources with a quick switching interface, and support the synchronization of the content collected by various media applications on the mobile phone to the car and machine to listen, fully meeting the needs of young people for audio-visual entertainment.
In addition, intelligent voice interaction has been integrated into the lives of young people, for those who are accustomed to using voice commands, the OTA upgraded MyLink+ system supports up to 30 types of dialogue, can use more than 40% of the control instructions, and provides a natural way to communicate with people, and supports multiple rounds of dialogue, interruptive interjection, custom voice wake-up.
In addition, the service active reach function will automatically judge the scene and actively prompt the owner to provide services based on the big data analysis capabilities of various dimensions such as location, personal label, time, weather and so on. The deeply customized navigation engine adapts to the driving state of the vehicle, solves the navigation blind spots such as low-speed turns and tunnels, and supports the linkage of mobile phone and machine services, bringing young people more "local conditions" of science and technology enjoyment, and allowing young people to switch between smart phones and cars with zero threshold.
Alcantara empowers movement and texture
Chevrolet New Frontier Explorer, as a medium-sized SUV with a "sports gene", has an original American SUV control sense, a tight chassis, and agile steering, so that it can take into account the driving pleasure and comfort of driving whether it is in the city road or under the complex road. The chevrolet new explorer added the Alcantara textured interior, once again enhancing the "sporty" attribute of the vehicle.
In 1970, Dr. Mitsunosen Okamoto of Toray Corporation applied for a patent for Alcantara materials. In 1972, Toray and the Italian company ENI jointly established Alcantara S.p.A., which has been produced ever since. Today it is also an Italian brand. After entering China, there is an elegant Chinese name - Ou Di Lan.
Alcantara materials are more expensive than traditional leather materials. Alcantara is similar in appearance and feel to fur, and is breathable, wear-resistant, fireproof, lightweight in one, often appears in sports cars, ultra-luxury brand models interior covering materials, in addition to many luxury bags interior are made of Alcantara material.
The interior of the new Explorer is infused with Alcantara materials in the trim panels of the center console, steering wheel ring and four doors, and provides a total of 5 colors of maple red, amber, turquoise, frost ash and rye ash, giving the new explorer a more sporty driving experience from the tactile and visual levels.