On February 18 and February 19, Beijing time, the new season of the Japanese Professional Football League (hereinafter referred to as the J League) kicked off, with 18 teams from the top league playing against each other and playing 9 wonderful games for the fans.
In addition to the game itself, the J-League also sent out a message that is enough to "detonate" chinese football: the Japanese Football Association will discuss the rules of club neutrality, and in the future allow companies to be named (which is generally adopted according to convention) to reduce the economic losses caused by the epidemic.
Unexpectedly, the "de-enterpriseization" vigorously promoted by the Chinese Football Association in the past two years, the implementation of neutral names is not the same, the Japanese Football Association actually started to reverse the history, what is the matter?
In fact, in my opinion, it is most appropriate to summarize in 4 words, that is, flexibility. As we all know, the epidemic has been raging all over the world for more than 3 years, causing huge losses to the economy, and clubs in various countries are no exception. In this case, the survival of the club is the most important thing, and "corporate naming" is a good way.
The Best example of this is Red Bull Leipzig, a powerful Bundesliga player who cleverly used the Abbreviation "RB" to give the club a corporate title, which is now living exceptionally well and has been promoted in several countries. In addition, the Dutch giants PSV Eindhoven (PSV means Philips Sports Association), the Bundesliga team Bayer Leverkusen (so Bayer Leverkusen is also known as the "pharmaceutical factory") and other teams, there are also corporate naming factors in it, although more subtle, but the effect received is very good.
Imagine if RB Leipzig, PSV Eindhoven and Bayer Bayer Leverkusen had been rejected by the local football association, would they still have the glory they have now?
Therefore, appropriate "flexibility" is needed, and it cannot be "killed with a stick" like the Chinese Football Association. European football developed countries are still like this, why Chinese football is not good, especially when the "corporate title" has been deeply rooted in the hearts of the people, suddenly let them all change to neutral names. Now, enterprises are queuing up to exit, and the clubs of the Chinese Super League, China A and China B are struggling.
More than 20 years ago, in order to strengthen professionalism, the Japanese Football Association announced that all clubs were changed to neutral names, and clubs such as Honda FC could not accept it and chose to quit, but most clubs gladly accepted. However, the atmosphere of football at that time was different from that of now, when Japanese football was in a stage of vigorous development, and there was no problem in properly guiding it.
However, under the current Chinese football environment is so bad, the Football Association ignores the facts, insists on de-enterprise and implements neutralization, without giving a new ecological environment, which is stifling the overall development of the club.
It is worth mentioning that the Japanese Football Association not only allows clubs to be named in the future, but also cancels the restrictions on the number of foreign aid and actively moves closer to the European League.
A big reason why Japanese football can rise is that they respect the development of the league, and the Japanese Football Association only does some guidance in the general direction, and the others do not intervene in special. And our Chinese Football Association, this has to be managed, that is also managed, the management is not good, the management is not good, it does not matter when it should be managed, over time, the league has been "played" bad, and there is no development.