This weekend, Chongqing citizens who went to Yuelai International Expo Center to visit the 7th Western China Tourism Industry Expo will also see many animation characters dancing around in the vicinity, which was originally an important part of the Western Travel Association, and the first Yuelai International Digital Entertainment Industry Expo (hereinafter referred to as "Yuelai Digital Entertainment") with the theme of "Chao play comic life and enjoy new entertainment" was held at the same time, attracting young people from all over the country who love two-dimensional animation.
According to the organizers, in recent years, the two-dimensional heat wave swept across the north and south of the river, related industries gradually grew, becoming more and more mature, as a high-end platform for digital entertainment exchanges and cooperation, Yuelai Digital Entertainment will hope to break through the barriers between the second and third dimensions with the "Yuelai Yue +" model, promote the interactive integration of more high-quality resources, attract the attention of different circles, achieve all-age penetration, and make digital entertainment within reach.
It is reported that the overall scale of the exhibition is about 40,000 square meters, using the central hall of the National Expo Center and S2 two venues, an area of 40,000 square meters, attracting more than 60 well-known exhibitors to the scene, two-thirds of which are from outside the city, covering the digital entertainment industry-related production, publishing, licensing, design and other aspects of the industrial chain of the head enterprises.
Upstream news reporters saw at the scene that these well-known exhibitors include CCTV Animation Group, Bilibili Member Purchase, Xuanji Technology, Aofei Entertainment and Aofeichao Play Sub-brand Play Point Unlimited, Tianwen Kadokawa, Animation Hall, Hebei Elite Animation, Shogun Society, Steel Moon, Game Card Board Game, Perfect World, etc.
In the central hall, the exhibition hall of CCTV Animation Group is quite eye-catching, the big movie "New Big Head Son and Little Head Daddy 4: Perfect Dad", the TV animation series "Yan'an Nursery Rhymes", "New Big Head Son and Little Head Dad", "Marshmallow and Cloud Mother", "Panda +" and other IP wonderful appearances, not only attracted many children who followed their parents to watch the exhibition, but also let many young people come to punch in the "National Comic Memories Kill".
Xuanji Technology's classic works "Qin Shi Mingyue", "Nine Songs of Tianxing", "Wu Gengji", animation hall's high-scoring works "Under One Person" and other Chinese cultural characteristics of the National Comic IP boutique and its surroundings were brilliantly unveiled at the event site.
On the opening day of the 11th, the first Yuelai Digital Entertainment Industry Expo Business Conference and Digital Entertainment Industry Capital and Procurement Direct Fair was also held, at the meeting, the person in charge of Henan Xuanyu Culture Communication Co., Ltd. showed the relevant situation and future development plan of the original comic project "The Legend of Shenzhou Lingxia", China Aerospace Science and Technology Group focused on the introduction of the children's science fiction theme of the unit drama "Aerospace Twin Stars", Hangzhou Xuanji Technology Co., Ltd. introduced and displayed its animation brands including "Qin Shi Mingyue" and "Nine Songs of Tianxing" And many other IPs, in addition to revealing that more new IPs are in preparation, these show the prosperity of the rise of the country.
The organizers said that in order to subvert the traditional comic exhibition format and upgrade the form of "good looking" and "good shopping" to "fun", Yuelai Digital Entertainment Club also specially launched "1 festival, 2 stages, 3 special areas, N guests".
One of the sections refers to the "Back to the Future - Electronic Music Party" on the evening of June 12, the 2nd stage is the main stage and the e-sports stage, and the "3 special areas" refer to the ACG model + original painting + free photography area.
The N guest is to invite the domestic two-dimensional field of all the big coffee in the time and space to descend on the main stage, on the afternoon of the 12th, the reporter saw on the scene, on Weibo has a million fans of the well-known animation blogger Huang Jingxiang and Gongzi Qingsang, on the COS performance, and the live fans to do the game zero distance interaction, and finally the two also carried out signing activities.
In the e-sports stage, the "Glory of the King" ring competition was also held for 4 consecutive days; in the ACG model area, represented by the well-known Japanese hand-made brand GSC, more than 40 super popular IPs such as Hatsune Mirai, Pokémon, Dragon Ball, Nautical King, and Naruto were gathered, and more than 300 pieces of handmade, models and statues were exhibited, and the original animation area gathered 11 well-known original painting masters from all over the world, including French comic artist Nicolas Nemiri, emerging painter Wang Jing, etc., and exhibited more than 40 super popular IPs including "Liu Cixin Science Fiction Comic Series" and "National Comics Top Visual Effects" More than 200 classic original paintings such as the Star Skeleton Knight series.
In addition, the organizers also carefully created a variety of styles of aesthetic immersive scenes as a free photography area, such as "Splendid National Wind Lamp Wall", "Sacred Land Time and Space Platform", "Light and Shadow Future Illusion" and other super themes, allowing COSER to take beautiful photos.
It is reported that the first Yuelai Digital Entertainment Will continue until the 14th, during which there will also be heavyweight guests in the ACG field such as the top 100 UP owners of B station, super popular Coser, and well-known Chinese style musicians.
Upstream journalist Tang Hao