The car is silent
Written by | Chen Wenjing
What is affection to ask?
Mr. Lu Xun had already given the answer.
"Infinite distances, countless people, all related to me."
Translated into the words of young people, it is "the world is so big, I want to see it", and it is also "there are so many people in this world, and there is a door open in the crowd".
The words are different, the feelings are big or small, but they are all the direction of the heart. In this way, feelings seem to be social, so retro cars with great feelings should not only appear in the exhibition hall, but should appear in our lives.
The Great Wall seems to have insight into the phenomenon of retro resurgence, and the sword has taken the side and launched two retro tide drivers - "Dream Fulfillment" and Euler "Ballet Cat".
Retro styling, earn enough traffic
Whether it is the "Dream Fulfillment" that was officially unveiled at the Guangzhou Auto Show last year, or the Euler "Ballet Cat", which will be launched in March this year, both cars have earned enough traffic with their retro fairy appearance. Especially when I heard the name "Fulfilling Dreams", the author immediately came up with the picture of the swaying and intoxicating ten miles of ocean field in my mind, as if returning to the last century.
As retro trendy objects, their appearance is quite top. Dream Fulfillment adopts the design concept of "circle", which is exactly in line with the name. The front face features a large area of silver-bright chrome trim strips, coupled with a slender front end and a high and raised lid, which looks delicate and heavy. The protruding headlights and wheel eyebrows are more retro style, and this gentleman is somewhat cute. The retro round style also adopted on the ruts, coupled with the spoke-style wheels, the old Shanghai style jumped out.
If the dream is a gentleman, then the ballet cat must be a big lady with a cheongsam and a body. The eyes bulge from a distance, but the horseshoe-shaped one looks up close, just like painting eyeshadow on innocent big eyes, adding eyeliner, and pulling the retro American romantic atmosphere full. The front bar is designed with silver plating for a full charm. The body lines are particularly rounded and full, like a fat swan with flesh - how to look, how to look like a replica of the beetle.
Feelings are incomprehensible, but good cars have standards
Feelings in place, what about strength?
Euler Ballet Cat and Dream Fulfillment are not much different in terms of interior, and both play with mix-and-match. The pocket block, the steering wheel of the older generation, the crystal center console and the intelligent large screen are gathered together to set off a modern reproduction trend. If there is anything special, the embroidery on the ballet cat is indeed exquisite, and the oversized triple screen on the dream accidentally bumps into some of the production cars on sale.
Although retro is the main selling point, although the sentiment is incomprehensible, we still have to measure them by the standards of a car.
In the catalogue of the 50th batch of new energy models of the Ministry of Industry and Information Technology, the parameters of the Euler Ballet Cat are exposed: in terms of size, the Ballet Cat is more than 4.4 meters long and the wheelbase reaches 2750 mm - it has exceeded the level of most compact cars, and the riding space is not bad; in terms of power, the Ballet Cat is equipped with a drive motor with a maximum power of 126 kilowatts, which is completely sufficient; in addition, the Euler Ballet Cat has a low-endurance of 400 kilometers, and the high-endurance version will be increased to 500 kilometers, which belongs to the current more mainstream new energy vehicle endurance level. Not excellent, but at least not down.
In terms of price, Euler ballet cat pricing at about 150,000-200,000, as you all know, Euler is based on tens of thousands of cats to start, after adding retro elements, the sentiment premium is nearly 3 times. As for the actual price and configuration, let's wait for the official release in March.
Different from the transparent style of ballet cats, the Great Wall does not disclose much information on the realization of the dream, and it is currently certain that the dream will be equipped with the DHT hybrid system, and will focus on the 200,000 yuan market after listing.
Feelings, in the end, are valuable
The author found an interesting phenomenon, but whenever it comes to retro cars, everyone's first reaction is generally "Wow! I'll see what it looks like", and basically don't ask the next sentence, "How much is this car?" ”
Probably, everyone didn't think about buying this car in their hearts, just join in the fun.
At the same time, the author also paid attention to the discussion on the Internet about retro tide cars. The movie boy said "the car in 007, both men and women kill", and then the rich man said "within 200,000 can be done, I will buy it as a toy car to drive", and then the slum girl yelled, "Within 80,000, I work hard!" ”
Brothers, isn't that embarrassing? In everyone's cognition, except for a small number of young and promising elites (rich second generation), the vast majority of young people are either "negative second generation" or "moonlight family". There is affection, but no money. And that part of the mainstay of a little spare money, in their view, feelings are just a drinking dish - bragging and not responsible.
The rise of the "she economy" has made many merchants smell the opportunity, the Hongguang MINI EV is unexpectedly hot, and the rapid growth of Euler's good cat seems to confirm this, but we look at it rationally, and their fire still reveals an immutable truth: the economic base determines the superstructure - as long as the price is right, how to smell.
Emotional over-marketing, the incredible loose locomotive is a representative, not long ago his family launched a "classic car" with a "BYD" logo - SS DOLPHIN. Many people are confused about its origin, in fact, this is a retro car jointly launched by Beijing Loose Locomotive and american AM Company, produced by domestic BYD, and the core technology can find a shadow on BYD models, including the 1.5T engine, as well as plug-in hybrid system. But in this way, SS DOLPHIN also marked a price of 598,000 yuan - this courage, I am afraid Liang Jingru can not compare.
Therefore, after all, the feeling is a niche game, of course, there is nothing wrong with playing a retro car, but no matter how to play, first of all, you must ensure that the product, there is no hardware support, the result is the same as the above one - the performance is smashed.
『 Final Remarks 』
Retro or nostalgic, just like a drowning person recalling a scene of life, everything in the past seems so beautiful. Retro sentiment car is not only a rough reproduction of the classic, and then consistently pay tribute to the classic aura, but also need us to respect the classic, with more advanced technology or technology to continue the existence of the classic.
Of course, we are also looking forward to vintage cars, because diversification is the most dominant feature of a mature market. As for whether the ballet cat can realize the dream? How many people will pay for them has to be verified by the market.
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