How to quickly find a startup project and succeed?

If you want to start a business with a small cost, this article is worth reading.

Combined with my more than ten years of entrepreneurial and investment experience and the experience of trying the live broadcasting industry in the past year.

First of all, the model should be relatively new, and secondly, the investment is relatively small.

Why model new? It is because any new thing has a cognitive cost in it, even if it is a player with large capital, it takes time to figure it out.

For example, in the field of social social e-commerce, there are many companies that have entered the water test in 18-20 years, Mengniu, Jingdong, Xiaomi, ali have made corresponding attempts, and now they are basically half dead, but there are also a few platforms that have successfully tested the water and entered the deep water area of the industry.

In the period of barbaric growth, anyway, everyone does not understand, and the audience for new fields, there is still some freshness, you as an individual entrepreneur, choose a project at will, you can also learn things, fight randomly, you can also catch some dividends.

The project can go a long way, of course, good, if not, the cost of conversion is also very low.

Traditional industries, such as clothing and food. On the surface, this kind of industry looks like a large market, but the competition is already very sufficient, and the doorway inside is no less than that of the new industry.

But the people who enter the early stage can grasp many unspoken rules that ordinary people can't grasp, which is equivalent to your start a lot later.

Drainage, conversion, course setting, student follow-up, referral, each step, only personally done, to know the tricks inside.

In the traditional industry, it is not very difficult to survive, but it is very difficult to make good money.

Insist on small investment, because only in this way, can we afford to lose. As long as you can afford to lose money and try a few more projects, you will always be able to get up.

Now whoever tells me that a project makes 100% money is certainly not reliable, because he may not have been beaten by reality yet.

It is often those who are full of confidence, put a lot of money into a project, and feel that they will be able to do it, as long as they encounter a "black swan" event, the speed of falling is the fastest.

Staying at the table is more important than winning money. Even if you miss 99 opportunities, when the 100th opportunity comes, as long as you seize it, you can turn over.

This logic is not the logic of making a hundred million a year, so it will not become a big entrepreneur, and it may not even be on the wealth list of your community.

But it is entirely possible to make millions, or even millions, a year and become an obscure, well-off upper middle class.

Making money shouldn't be vigorous, that's the bridge of drama. In reality, it is nothing more than to execute their own judgment under the premise that the strategy is clear and the cost is controllable.

Isn't it good to get rich slowly and boringly?

How to find low-cost opportunities? The simple answer is a word "touch".

Efficiency is important in the process of doing business. Efficiency here refers not only to the efficiency of making money, but also to the efficiency of loss.

As long as it is a small cost and not illegal thing, it is worth trying. The advantage of this is that whether it is a good or bad experience, it can be obtained at the first time, and this efficiency is much more reliable than going to a training course.

Opportunity this thing, whether you take the initiative, or others come to you, may wish to listen to it, try it, in the case of loss, it is best to operate it yourself, as long as the degree of loss is limited, there is room for upward mobility.

To increase the probability of encountering opportunities, it is necessary to know more people, and if you are online, you must output more content and participate in more communities.

Offline, it is to participate in more activities, maybe one day where you hear an opportunity, you can change your life.

Theoretically, any form of business has a budding period, a rising period, a peak period, a recession period and a period of demise, and the period of the best opportunity is the embryonic period and the rising period.

The period of decline and demise is actually easy to judge, but the first three periods are not so easy to see, and no one knows how long the various stages can last.

In the case that everyone's cognitive level is similar, a little bolder can overcome the psychological obstacles that most people can't overcome, and thus it is easier to eat dividends.

The industries we are engaged in may be different, but the essence of business is the same, which is nothing more than "trend + logic + execution".

If you choose an industry, you must accept the basic requirements of this industry for you, and you should bear what you should bear.

You just make money by doing this thing, physical effort, you have to accept, someone has a misunderstanding of you, look down on you, scold you, but also continue to do, because the road is chosen by yourself, if you can't stand it, it's very simple, then don't do it.

But as long as you work for one day, you must have a day of role awareness, or to put it at a high end, that is, to be "professional".

Today's topic is that in the process of entrepreneurship, we must retain a certain degree of flexibility, and once we find that a project is inefficient to make money, we must decisively adjust the strategy.

Don't focus too much on promotion until you've done your content. It's too easy to let others see you, but it's hard for others to recognize you, and only good enough content can bring valuable fans.

Behind all the "out-of-the-box" is the "thick accumulation of thin hair" that you can't see.

The process of creating IP is a process of investing in yourself, that is, making yourself more and more valuable.

The process is long, but the opportunities and resources that a strong personal brand can bring are unimaginable.

The process of online content output is a process of "widespread friendship", and people on the same channel can take the initiative to know you because they recognize your text or video, communicate with each other, and develop together.

Offline, in order to be able to link to like-minded people and discover potential customers and partners, we also need to be ready to show our values, "output" values.

Everyone you meet in your life has the potential to be your "anybody."

Therefore, if you continue to know and connect more people, you may be exposed to more opportunities and continue to increase your chances of success.

Think back, on your way out of your hometown, are the vast majority of opportunities, whether it is a job or a business, all brought by strangers?

Even the closest relationships outside of blood are established with strangers.

The person who met, knew, and loved us until we formed a family, had children, grew old with white heads, and stayed with each other for a lifetime was once just a stranger.

There is no essential difference between us looking for potential customers and looking for someone else.