Text/Ala Ping, Naranze Self-Media Editorial Office
In the just-concluded freestyle ski women's U-shaped field competition, Gu Ailing added another gold with an absolute advantage, and achieved a good result of two gold and one silver at the Beijing Winter Olympics, becoming the biggest winner of the Winter Olympics.
This Chinese ice and snow athlete deserves to be the biggest top during the Winter Olympics, not only has good results that are difficult for others to see, but also makes more Chinese audiences like her with her leek box "finished English" and blunt words.
In business, Gu Ailing is also a great success. Up to now, Gu Ailing has publicly endorsed more than 26 brands, not only making a lot of money, but also making the brands who signed her are also overjoyed, and have obtained excess commercial benefits and traffic overflow.
Correspondingly, the entertainment industry has been silent for a long time. In the past decade, the Weibo hot search that has been dominated by entertainment traffic stars for a long time has not had a particularly impressive topic for a long time, except for some sensational negatives.
Unconsciously, the hot search lists of major commercial media platforms and self-media platforms that were once dominated by artists with no work traffic and meaningless entertainment topics have quietly reversed their operational ideas and begun to truly approach and promote the mainstream values of society.
Gu Ailing's fire is personal luck and the trend of the times
At the Beijing Winter Olympics, in addition to Gu Ailing, who is constantly seeking hot searches, Su Yiming, who won the snowboard jump, and Xu Mengtao, who won the championship in the aerial skills competition, also received a lot of attention.
Prior to this, Xu Qian and Quan Hongchan, who won the Tokyo Olympic Games, and Su Bingtian, who broke through the 100-meter speed limit of Asians, also became the objects of everyone's enthusiasm.
In addition to these athletes, Wei Dongyi, the mathematical god of Peking University, Wang Bingbing, the host of CCTV, and Henan Satellite TV, which has continuously brushed the network with ancient wind evenings, have also become the object of attention of netizens and have been widely praised.
Gu Ailing's fire is not an isolated case, but a group phenomenon, a correction by the state to the values of the current society that are increasingly impetuous, full of money-worshipping ideas, and the flow is supreme, but constantly breaking through the bottom line of values.
This is also the guiding requirement made by the state for capital, the media, institutions and certain individuals to guide the people to establish correct values. At the same time, the country also needs some people to carry the national image or mainstream values, so as to reflect the country's inclusive spirit and cultural self-confidence in the new era.
In such a context, Gu Ailing has come to the forefront and become the attention of everyone, which is the trend of the times.
The living space of pure traffic artists is squeezed, which is chaotic anyway
Although it is very harsh, it has to be said that most pure traffic artists have brought too many negative effects to the industry and society.
Various incidents such as milk dumping incidents that have been widely implemented in the name of maintaining idols, PUA fans and dumping inferior singles have repeatedly broken through public perception and caused a very bad impact on society.
Artists tear up positions so that film and television dramas are difficult to give birth, rely on resources to speculate on the topic but do not match the position, holding high salaries but not dedicated, performing a lot of stand-ins and cutouts, and even eating to borrow seats, the chaos of these showbiz circles has led to the market being flooded with inferior film and television drama works.
It is better to say that these behaviors and phenomena are just individual cases, but the worst thing is that they are not ashamed, but proud, and have played a very big reverse role in the new generation of young people who have not yet formed the ability to think independently, which is an important reason why they are widely criticized.
In addition, although these traffic artists are the main body of demons, in many cases they are only puppets of capital in the foreground, which essentially reflects the contempt of some institutions and people for values and social order, and allows them to obtain the pleasure of manipulating the direction of public opinion and playing with public emotions.
The disgruntled public has been forced to become a silent majority, and many have dared to speak out in the face of violence from the Internet and reality. This makes the small group of people more inflated and unscrupulous, and even transmits this pleasure from top to bottom, and even some group leaders and fans are indulged in the pleasure of being able to see the public.
There is a famous Taoist saying, "If heaven desires its death, it will first make it crazy."
After years of madness, the entire social trend has finally begun to change, some artists have been imprisoned, and some artists can no longer turn over in the industry.
There is chaos, there is anyway, China's scientists, fighters, athletes, and strivers on all fronts began to slowly become the protagonists of society and the true representative of the public image.
The more popular Gu Ailing is, the stronger the energy of the mainstream values of society, and it also means that the forces represented by traffic artists as the front desk must better clamp their tails and keep up with the wind direction and rhythm of the country, at least in the face, they must learn to speak and work well.
Yi Qianxi's popularity is both accidental and inevitable, and it is also an example
In this year's Spring Festival file, Yi Qianxi had two movies, "The Water Gate Bridge of Chosin Lake" and "Miracle Stupid Child", which were released, and both achieved good box office results. As the first post-00 actor who starred in a movie with a box office of more than 10 billion, Yi Qianxi's efforts and performance in the film also made the audience generally recognized, making his popularity continue to rise.
Compared with the cute state of the TFBOYS era, although today's Yi Yan Qianxi has not completely shed the youth of the past, the milk of the boyhood has long disappeared. What is even happier is that from teenagers to young people, Yi Qianxi did not appear in the "feminine state" and "posture" of many traffic fresh meat artists.
Completely abandoning the burden of idols, demanding himself as an actor, and working and paying for the work rather than the flow, instead of allowing Yi Qianxi to gain higher traffic, get more respect, and win the praise of Wu Jing, Hu Jun and other predecessors, opening up a new world for the growth of his future career.
In film and television dramas, Yi Qianxi is not important, Wu Wanli and Jing Hao are more important. This is what the script requires, and it is also what the actor needs to ask for himself, and it is what the director and the audience like to hear.
When a talented and popular actor is still willing to move forward step by step, it is difficult not to be popular. Coupled with the blessing of the trend of the times, Yi Qianxi's popularity has a path to follow.
Traffic is not wrong, what is wrong is where the traffic comes from and why it exists
I don't know when it started, the word traffic actor suddenly became a negative word.
However, when many people think that traffic actors are negative evaluations of actors, we will find that whether it is Yi Qianxi, or Andy Lau and Shen Teng, they are all traffic actors. Wu Jing is a first-class high-traffic actor. Do they also represent negativity?
The real difference is actually where the traffic comes from, for whom it is born, and where it goes.
For athletes, it is the optimism of having the courage to challenge themselves and not giving up; for actors, it is excellent works and continuous self-tempering.
Therefore, Gu Ailing's traffic core comes from her confidence and sunshine emanating from the inside out, even if she did not win the gold medal, the people of the country still applauded her. Our audience also did not hesitate to give applause and applause to other athletes who did not win medals. This kind of flow makes the Chinese people unite and rejoice, and will eventually inspire more young people to work hard for the country, for themselves, and for youth.
The so-called breaking of the circle is nothing more than this.
The Chinese men's football team also has traffic, but the core of this traffic does not come from the spirit and efforts of the Chinese men's football players, but from the charm of football itself. Therefore, the flow of Chinese men's football is like a rootless tree, which has been criticized.
Yi Qianxi's traffic kernel also comes not from his own fans, but from his own works. Whether it is "Young You", or "Chosin Lake" and "Miracle Stupid Child", what Yi Qianxi is really recognized by the public is not his own freshness and the hard praise of fans, but the final blossoming of the real work and the sweat paid behind it.
Yi Qianxi's film and television drama works are not dedicated to fans, but are handed over to the public for inspection. The final output of Yi Qianxi is not a delicate, pink and tender idol artist, but a young actor who is determined, hard-working and strives for excellence.
When we mention the names of an actor or singer, the first impression should be their representative work, not that there is no real mark except for their name and topic.
Therefore, there are many beautiful skin bags that can only live in the fan base, harvest wildly, and eventually be abandoned by the times and the public.
For the country and the public, the flow with a real core can make the positive energy of the world view, values, and outlook on life better spread out, and inspire everyone to work together for a better life.
Therefore, Gu Ailing is not a person, and Yi Qianxi is not a person. Behind them, there is the country, the public, and the expectations and hopes for the future.