Diana Markahi, in her book The Gig Economy, notes that "if the current world of work is seen as a ruler, and it is conceived that one end is the career ladder traditionally provided by the enterprise and the other is unemployment, then the wide range and variety of job options between the two ends is the gig economy." ”
In essence, the core of the gig economy is that everyone can share their own idle resources, strengths, and realize individual value. It is also the employment group of the gig economy that is basically not limited by specific industry fields, and can play its own advantages, so it is widely welcomed. According to estimates by relevant departments, there are about 200 million flexible employment workers in the mainland, including online ride-hailing drivers, courier brothers, takeaway riders, network anchors, etc.
However, we must see that flexible workers have also faced many difficulties before, mainly reflected in the imperfection of the upward channel and the difficulty of protecting their rights and interests. In order to better enable flexible workers to realize their self-worth and their rights and interests to be truly protected, takeaway platforms, which are an important part of the gig economy, are also actively taking action.
A few days ago, Ele.me released the "2022 Blue Rider Development and Security Report" to analyze the new situation that riders are in today from different dimensions.
Energetic! Riders under the security system are all sentient beings
For riders, a group that is indispensable to the proper functioning of society, they want to "walk on two legs". On the one hand, they want to further open their upward channels and see the dawn of their future lives. On the other hand, they want their rights and interests to be protected and have no worries. Always pay attention to the platform of this special group of riders, and do our best to start in two aspects.
For example, in terms of rising channels, takeaway platforms have a perfect strategy.
According to the data, in 2021, a total of 1.14 million riders received stable income on the Hungry Mo platform, and 1877 riders were promoted to station managers and captains. In order to improve the promotion mechanism, Ele.me launched the "Point General Plan" to improve the promotion mechanism.
Previously, meituan has nearly 3,000 riders signed up for management positions, and more than 100 riders have transferred to customer service, trainers and other occupations.
Following the US group, Ele.me also began to take the initiative to provide protection for the long-term career development of riders. This may mean that in the face of the tide of flexible employment, major platforms have begun to realize that only by actively designing a long-term development blueprint for new occupations with flexible employment can we achieve long-term social win-win results.
The female riders Pan Ning and Li Yan on the Meituan platform have become "zero bad evaluation harvesters" through their own efforts. They not only harvested personal growth, but also accumulated a lot of wealth to achieve qualitative changes in their lives. Chen Nianjing, who was born in Heze, Shandong Province, gained a lot by being a rider in Jinan City for more than 4 years, and bought a suite for each of his two sons. Chen Nianjing, who has a considerable income, expressed his gratitude to the Us group, saying: "I am very grateful to the rider for this considerable income brought to me by this job, so that my family can live a better life, I will always work hard." ”
In terms of protection, meituan and hungry mo also spared no effort to carry out relevant actions. Ele.me has built a three-dimensional and multi-angle security system for riders by upgrading the safety system, optimizing rule settings, ensuring labor remuneration, employing workers in accordance with the law, improving health care, smooth communication mechanism, increasing welfare care, full-link equipment guarantee, and enriching cultural activities.
Meituan has continuously increased its efforts to actively protect the rights and interests of workers in different forms. Taking the lead in guaranteeing the salary of riders, scientifically determining labor intensity, implementing safety and health responsibilities, piloting rider social security, improving the rider appeal mechanism, and developing the rider's career, Meituan took the lead in responding to the national call to promote the implementation of the rider's occupational injury protection plan, improve the rider's social security, and strive to solve the worries of the rider's work.
Meituan and Ele.me have worked hard to explore ways that are more suitable for the working groups of the gig economy. By opening up the upward channel and increasing the strength of support, it provides experience for solving many problems.
At the platform level, the "Same Boat Program" enhances the rider experience
Listening is the best respect for others. By listening, you can not only understand the voice of the relevant group, but also make targeted changes to meet the needs of the group. Riders are the most aware of their own needs, and the platform can only make accurate responses and transformations if they listen to the rider's voice.
From this point of view, Meituan and Hungry Mo are representative platforms for listening to the voices of riders.
Among them, Ele.me actively builds a smooth communication mechanism, establishes direct communication with riders through multiple strategies such as rule publicity and objection feedback, and actively solves problems.
Meituan launched the "Same Boat Program", which aims to continuously promote the improvement of products and services, starting from listening to the voices of all sectors of society, including riders. Specifically, Meituan has improved the rider experience and ecological construction from four levels: job security, experience improvement, career development, and life care.
Taking Meituan as an example, in the past year, Meituan has held 196 riders' earnest talks, and specially hired more than 100 riders as the first batch of "product experience officers", and the experience officers are open to riders for registration. These riders not only test the new features and services that will be launched first, but also make suggestions for the operation logic, functions, and rule iterations of the rider APP, which have become an important direction and basis for the improvement of the rider's product.
Liu Shaolong, a 33-year-old native of Yantai, Shandong Province, is an "old qualification" with more than 5 years of experience as a crowdsourcing rider of the Us group. As one of the first batch of "product experience officers", he actively participated in the construction of rider products. In his opinion, "becoming a product experience officer means more responsibility." What makes him happy is that in his product opinions, the suggestion about the abnormal reminder of the voice broadcast visitors of the Meituan crowdsourced App iOS system was adopted, covering the daily work of millions of riders.
In this regard, Liu Shaolong said, "It is my honor to speak out for the rider brothers, and I hope that the opinions and suggestions I put forward will help the platform and riders to do better and better." Our voice, the platform can hear! ”
Resonating with the same frequency of the times, the rider guarantee enters a new dimension
The rapidly growing gig economy has long demonstrated its indispensability. As a new format, the gig economy is the product of the natural adjustment of labor relations. The post-epidemic era is constantly amplifying the advantages of the gig economy and allowing more people to face its existence. The gig economy not only earns more income for individuals, but also completes the "blood supply" for society.
From this point of view, the gig economy allows flexible workers to provide better production and living services for society, so that the overall economic activity shows a healthy trend. Moreover, the gig economy can also improve the efficiency of labor factors, reduce idleness and waste, and bring society to a new stage of development.
With the popularity of occupations such as takeaway riders, the gig economy is creating new opportunities for development. It can not only bring stable incomes to people, but also create jobs and invigorate the microeconomy. For this group, platforms such as Meituan and Ele.me act as "buffers" and are a "dream reservoir".
What we must see is that the upward channel and the protection of rights and interests are important cornerstones of the gig economy. The platform represented by Meituan and Ele.me has taken the initiative to take a step to open up the upward channel and complete the protection of rights and interests, which is essentially playing an exemplary role, so that riders and even more flexible employees can devote themselves to work with dignity, and their lives are becoming better.
The power of all sentient beings cannot be ignored. In the face of the surging new era of the gig economy, all sentient beings still play an indispensable role. As riders and more groups radiate a sense of professional honor and pride, they can truly serve the public and promote better economic development.
It is foreseeable that the more promising and secure retail economy will thus step onto a new level and dimension. In this way, the gig economy achieves the same frequency resonance with the times. The wave of the gig economy is also coming.