To celebrate the 75th anniversary of the NBA, the world's most watched basketball event, Apple's Beats by Dre launched a limited-edition Powerbeats Pro headset for $249 (about 1577 yuan).
NBA limited edition Powerbeats Pro headphones are designed in collaboration with Canadian brand Better, better? is a clothing brand opened by street culture creative master Avi Gold in Toronto's Chinatown in 2018, the style is pure skateboarding, spoof graphic design streetwear style, very trendy attributes, which is also in line with the brand culture of the NBA and Beats. In terms of design, the NBA limited edition Powerbeats Pro is based on white, and the contrasting design of red and blue is used in the classic "b" logo and earbuds, while the NBA logo and Better brand silk screen printing on the outer layer of the headphones are in stark contrast with the regular Powerbeats Pro headphones.
As a product launched in 2019, Powerbeats Pro is equipped with Apple H1 chip, which can be smoothly linked with its own devices, has the excellent stable connectivity of AirPods series products, and at the same time takes into account the firmness and waterproof characteristics of sports wear, coupled with its simple styling design, Powerbeats Pro headphones have also become the equipment chosen by many NBA players, and can enjoy music completely without fear when exercising.