On February 17, it was reported that Avita Technology officially announced that Wang Jinhai was officially appointed as the vice president of the company and concurrently served as the deputy general manager of the user development center, in charge of sales, service and channel development and other related businesses.
Green Orange Asked Avita for confirmation, and the news was true. It is worth mentioning that this is the first appointment announced by the Avita brand this year.
It is understood that Wang Jinhai has more than 20 years of sales experience in the automotive industry. In January 2015, he succeeded Kang Jinwen as the executive deputy general manager of Changan Mazda Sales Branch, and after the end of his five-year term, in April 2020, he was appointed executive vice president of Changan Ford NDSD, responsible for the recovery and reconstruction of channels, and contributed to Changan Ford's market counterattack and recovery.
Combined with the reality of Avita's "complete market-oriented operation, independent operation and independent development", in the eyes of the outside world, the above-mentioned personnel transfer may be the attention and recognition of Wang Jinhai's ability within Changan Automobile. Tan Benhong, Chairman and CEO of Avita Technology, said, "This (referring to Wang Jinhai's joining) not only reflects Avita Technology's goal of building a diversified and professional senior management team, but also is a key measure to further improve the efficiency of market operations and the quality of user services. ”
As the core brand of Changan Automobile's high-end, Avita's existence was first revealed by Zhu Huarong, chairman of Changan Automobile, in November 2020, when it announced that it would work with NINGDE Times and Huawei to create a new high-end intelligent car brand. In 2021, with the renaming of Changan Weilai to Avita Technology, Changan Automobile's investor relations activity record table has also disclosed this, and this high-end brand has just emerged in people's eyes. On November 15 of the same year, the Avita brand was officially named and released.
According to the plan, the Avita brand will launch 5 models based on the CHN platform in the next five years. Its first product, Avita 11, was officially unveiled on the brand launch day earlier, positioning a mid-size pure electric SUV, which is expected to be officially released in the second quarter of this year, and achieve the first batch of mass production and user delivery in the third quarter. According to public information, the maximum annual production capacity of the car can reach 350,000 units, and it is planned to achieve the laying of sales channels in 100 cities in the first year.
According to the latest news, Avita Technology's project codenamed E12 is under construction. People familiar with the matter said that the model code E12 may be officially launched next year.
It is worth mentioning that at present, Avita Technology has completed the first financing, and CATL has become the second largest shareholder after Changan Automobile, with the two sides holding 23.99% and 39.02% of the shares respectively, and Huawei has not invested in the shares. Tan Benhong said, "Avita Technology will soon launch a series A financing, and there will be an independent listing plan in the future. ”
However, it should be noted that although Avita has formed a layout in terms of products and capital, and intends to enter the market through the new concept of "emotional intelligence", for now, Avita will face greater pressure.
On the one hand, brands such as Jihu and Lantu have achieved product launch and gradually accelerated this process; on the other hand, due to factors such as the regression of new energy subsidies and the modification of the double credit policy, the new energy vehicle market has become more and more turbulent, such as the changes in the top three patterns of the previous new car-making forces, and Nezha has replaced Weilai among the top three.
It can be seen that the Avita brand has ushered in Wang Jinhai, and Wang Jinhai is facing a new challenge. In the future development of Avita, Wang Jinhai may leave a strong color.