Author | Huang Cuifen
"Beauty Headlines" new media
(Crowd search: i beauty headlines, you can contact to obtain relevant information)
"Violation of the law is punished" has become one of the key words in the opening year of the beauty industry in 2022.
Recently, the overlord has also been recruited. On February 14, 2022, the website of Credit Guangzhou showed that Bawang (Guangzhou) Co., Ltd. was fined 7,200 yuan by the Guangzhou Baiyun District Market Supervision and Administration Bureau for producing or selling cosmetics that did not meet the national "Cosmetic Hygiene Standards", and confiscated 2,400 yuan of illegal gains, forfeiting a total of 9,600 yuan.
01
The shampoo preservatives produced exceeded the standard
Overlord was fined 9600 yuan
Suiyun Municipal Supervision Office Zi [2022] No. 159 Administrative Penalty Decision Shows that according to the "Inspection Report" (No:HA2021HCG0126) of the Huai'an Food and Drug Inspection Institute, the sampling personnel conducted a sampling test of the "Zunyan Clean Fragrance Shampoo" (batch number: NE06X1, restriction date: 20230505) produced by baoying County Lusheng Hair Salon Shop, and the content of methylchloroisothiazolinone was 0.000850%, The content of methylisothiazolinone is 0.00860%, and the proportion of the two does not meet the requirements of the composition ratio of the active substance in the GB/T 29666-2013 standard Methylchloroisothiazolinone: Methylisothiazolinone is 2.6:1 ~ 3.4:1 requirements.
It was found that Bawang (Guangzhou) Co., Ltd. was entrusted by Weihai Puli Cosmetics Co., Ltd. to fill and produce 486 bottles of "Zunyan Clean Fragrance Shampoo" (batch number: NE06X1, restriction date: 20230505) on May 6, 2020, of which 6 bottles were left samples and the remaining 480 bottles were delivered on June 25, 2020. Bawang (Guangzhou) Co., Ltd. put methylisothiazolinone as a preservative ingredient in the production of the above products, because the raw materials contain a mixture of methylisothiazolinone and magnesium chloride and magnesium nitrate in the raw materials, resulting in unqualified product sampling results.
Guangzhou Baiyun District Market Supervision and Administration Bureau in accordance with the provisions of Article 27 of the Regulations on Hygiene Supervision of Cosmetics, "those who produce or sell cosmetics that do not conform to the national "Cosmetic Hygiene Standards" shall confiscate the products and illegal gains, and may be fined 3 to 5 times the illegal gains", confiscate the illegal gains of 2400 yuan and impose a fine of 7200 yuan.
02
The strictest regulation is coming
At the beginning of the year, nearly 20 beauty companies were fined
Bawang is not the first beauty company to be punished this year, in fact, since the beginning of 2022, a number of beauty companies have been punished by the relevant departments for violating relevant industry regulations. According to incomplete statistics, 2022 has only passed less than two months ago, and nearly 20 beauty companies have been fined.
- Cosmetics claim medical effects, penalties!
Recently, Avene affiliate Pierre Faber (Shanghai) Cosmetics Trading Co., Ltd. was fined 100,000 yuan by the Huangpu District Market Supervision and Administration Bureau.
According to the administrative penalty decision, a promotional image published by Avène on July 19, 2021 in the Weibo "Face to Face with Avène" weibo that it registered and used contained advertising content such as "Avène Living Spring Water has been verified by in vitro and clinical studies to have soothing, anti-inflammatory, anti-irritating effects..."
According to Article 17 of the Advertising Law of the People's Republic of China, except for advertisements for medical treatment, drugs and medical devices, it is forbidden to advertise any other advertisements involving disease treatment functions, and medical terms or terms that are likely to confuse the goods being promoted with drugs and medical devices shall not be used.
In the above-mentioned advertising content, Avène constituted the act of publishing cosmetics advertisements containing medical terms, which violated the provisions of the Advertising Law. In the end, the Huangpu District Market Supervision and Administration Bureau ordered Avène affiliates to stop publishing illegal advertisements and imposed an administrative penalty of a fine of 100,000 yuan.
- Anti-shedding shampoo claims hair growth, penalty!
Coincidentally, also because of the medical term "touching porcelain" was punished by the Italian hair care brand Fengtian, the brand affiliate company Baihurun Trading (Shanghai) Co., Ltd. was recently fined 110,000 yuan by the Shanghai market supervision department for claiming that it can "grow hair" in product advertisements.
According to the administrative penalty letter, Baihurun in its Tmall Fengtian flagship store has adopted advertising slogans such as "Increasing Hair And Reducing Hair Loss", "Cleaning Hair Follicles, Regulating Oil Secretion and Promoting Hair Growth", and "Witnessing the Use effect of Hair Growth" for the shampoo of "Fengtian Anti-Hair Loss Shampoo (For Men)", "Cleaning Hair Follicles, Regulating Oil Secretion and Promoting Hair Growth", and "Witnessing the Use Effect of Hair Growth Expertise Certification".
After investigation, the product is an imported special-purpose cosmetic with no hair growth effect, and "hair growth" is used as a medical term, a word that expresses or implies medical effects and effects. Therefore, Baihurun also violated the provisions of Article 17 of the Advertising Law of the People's Republic of China, constituting the act of publishing illegal advertisements, and was punished by the market supervision department. In this regard, the Pudong New Area Market Supervision and Administration Bureau ordered Baihurun to eliminate the impact within the corresponding scope and fined 110,000 yuan.
- The net content of cosmetics is not qualified, penalty!
A few days ago, a sampling announcement issued by the Shanghai Municipal Market Supervision and Administration Bureau showed that when the net content of 63 batches of cosmetics quantitative packaging products in the city was supervised and spot checked, it was found that 3 batches of products had the problem of "unqualified net content", and the purchase location or channel were METRO Commercial Group Co., Ltd. Shanghai Minhang Branch and Shanghai Telle Maintenance Skin Co., Ltd.
It is understood that among them, the two batches of products of "Bedma Shuyan Multi-effect Cleanser" and "Labo Labo Skin Pore Refining Delicate Gel" have the problem of unqualified net content. Its production enterprises are Shanghai Bedmar Cosmetics Trading Co., Ltd. and Shanghai Behehe Maternal and Infant Products International Trade Co., Ltd., the former is the brand "Bedmar" China operating company, the latter is a wholly-owned subsidiary of Johnson & Johnson (China) Investment Co., Ltd.
According to Article 18 of the Measures for the Supervision and Administration of the Measurement of Quantitative Packaging Commodities in the Mainland, if the difference between the net content and the actual content of the commodity is greater than the allowable shortage, the producer or seller shall be ordered to make corrections, and the amount of the inspection batch value may not exceed 3 times, and the maximum fine shall not exceed 30,000 yuan.
- Malicious denigration of competitors, penalties!
Recently, the official website of the Guangzhou Municipal Market Supervision and Administration Bureau released a penalty information, Guangzhou Yuanyuan Cosmetics Co., Ltd. was fined 100,000 yuan for suspected of fabricating and disseminating false information or misleading information, damaging the commercial reputation and product reputation of competitors.
According to the administrative penalty decision, Guangzhou Yuanyuan Cosmetics Co., Ltd. established a Douyin account "Yuanyuan Cosmetics" (ID: yy159363696) in May 2021 to promote and sell the products operated by its company. During the period, in order to increase the attention and fan volume of the account and facilitate the better sale of similar products operated by its company, the account released a number of short videos containing "supermarket daily chemical shampoo, the ingredients are sparse, the more you use the head, the more itchy", "If you often use Adolf, Haifeisi, Sassoon These shampoos, your hair must be less than before", "Haifeisi, which has a lot of cheap preservatives, and aggravates itching and dandruff".
In order to increase its visibility and sell its products, the company published the above videos knowing that "Haifeisi", "Adolf" and "Sassoon" were well-known brands of toiletries and had no factual basis. The Guangzhou Municipal Administration of Market Supervision and Administration held that the parties disparaged the competitors' business products through the video, and implied that the product quality of their company was superior to that of other competitors by guiding consumers to pay attention to and watching the comment area, etc., and their behavior violated Article 11 of the Anti-Unfair Competition Law of the People's Republic of China: "Business operators shall not fabricate or disseminate false information or misleading information, harming the commercial reputation and product reputation of competitors." ". He was fined 100,000 yuan.
In addition, there are more than a dozen beauty companies such as Watsons and Estée Lauder, all of which have also been punished for false publicity and false labeling of event prices. It is not difficult to see that the state has made real moves in the supervision and management of the cosmetics market. The act of playing the edge of the law and trying to profit through illegal means will no longer work.
The mainland cosmetics industry has officially entered the era of strict management, the market is developing in a healthier and more standardized direction, and only legal and compliant high-quality enterprises can laugh to the end.