In 2000, there was a domestic anti-drug TV series that was very popular, not only set off a ratings frenzy as soon as it was broadcast that year, but it was still talked about many years later, and in 2011, some people even remade this drama again.
This drama is "Never Look Away".
On October 19, 2000, in the 18th China Television Golden Eagle Awards selection activity, "Never Look Away" won the four main awards of Best Feature-length TV Series, Best Actor, Best Actress and Best Supporting Actress, and the male lead actor Lu Yi won the audience's favorite actor at the first China Golden Eagle Television Arts Festival with this drama.
It is also this drama that makes the screenwriter Haiyan famous.
In fact, Haiyan's achievement performance is not simply because of this drama, as early as 1985, he published his first novel "Plainclothes Police", which was also very eye-catching after being adapted into a TV series of the same name.
It's just that at that time, many viewers' attention was all on the plot and actors, and as a screenwriter, Haiyan did not attract much attention.
After "Never Look Away", Haiyan continued to write novels and screenwriters, and in 2002, he came up with "What to Save You, My Love", which also performed well, allowing him to win the Best Screenwriter Award of the Beijing TV Chunyan Award.
In 2004, "Jade Guanyin", based on Haiyan's novel of the same name, was broadcast, and it was another hit, allowing Haiyan to win his first domestic weighty award - the Best Screenwriter Award of the China Television Golden Eagle Festival, not only that, in this year, Haiyan was selected as the 62nd place in the "Forbes China Celebrity List".
In terms of wealth, Haiyan also gained a lot, and in 2006, he ranked 16th in the first list of Chinese writers with a royalty income of 3.8 million yuan.
At this time, Haiyan has reached its peak in terms of creative level and creative income, and it is lamentable that since then he has begun to decline in this regard.
In June 2007, Haiyan published the novel "Five Star Hotel", which was broadcast by his own TV series of the same name, but this drama became a turning point in his path as a screenwriter.
As far as the drama itself is concerned, the quality is also very good, with a Douban score of 7.6, which belongs to the lower level of high-quality dramas.
However, compared with Haiyan's own previous works, both the influence and the audience reputation are not as good, and the ratings are far less than the previous ones.
It is also after this drama that Haiyan has almost no more works, and it is basically a state of disappearance in the film and television circle.
Of course, it is not a little splash, in 2009 he and Gao Xixi joined forces to adapt other people's novel "Exclusive Disclosure" into a TV script, and in 2014 the drama premiered on Jiangxi Satellite TV, unfortunately, few viewers have seen and known about this drama.
You know, the Haiyan drama of that year was synonymous with traffic and excellence in the film and television circle, who played who was the fire, and even once "Rock Girl" and "Mou Girl" and "Feng Girl" were juxtaposed.
How could it have "fallen" to such a point?
In fact, there is a reason for this, because in addition to being a writer and screenwriter, Haiyan also has more social identity and is a successful businessman.
For example, he is a director and senior vice president of Shanghai Jin Jiang International Group, and the chairman and general manager of Jin Jiang International Group North Company.
Friends who have been to Beijing may know that there is a Kunlun Hotel near Lufthansa Bridge, which is the first five-star hotel in China designed and managed by Chinese himself, and Haiyan is the leader of this hotel, that is, the chairman of Beijing Kunlun Hotel Co., Ltd.
In addition, Haiyan is also the vice president of the China Tourism Association and the chairman of the Beijing Huanghuali Museum, the most interesting of which is the latter position, which more or less illustrates Haiyan's movements in recent years.
It turned out that After becoming famous, Haiyan, who was free of wealth, was fascinated by the collection and appreciation of rosewood and mahogany, and also wrote a very professional book, called "Yao Huang Wei Zi Ju Withered", which is about the appreciation and collection of mahogany furniture.
In addition, Haiyan himself also makes an art museum, according to his own words, the purpose of doing this is not to have money to play with collection, but to let foreigners and young people understand and love Traditional Chinese culture.
With so many social activities and social positions, there is less time to write naturally, and less energy to use in screenwriting.
For his gradual fading out of the film and television circle, Haiyan himself has given another answer.
In 2014, he was interviewed by a show and bluntly said that if he "writes a script again, it is a bit humiliating", why do you say so?
Haiyan's answer is quite humorous: "Hunan Tv once produced a TV series "Ugly Girl Invincible", which was particularly popular, and many reporters asked me why I didn't write that script, I really can't write it." A woman puts on the waist of a Fleur sister, everyone laughs, that kind of funny way I can't think of, do you understand? ”
Then, Haiyan made an analysis of the current viewing status of TV shows, to the effect that:
In the past, intellectuals, young students and urban white-collar workers were the main readers and viewers of Haiyan's works, but with the development of science and technology and the changes of the times, the mainstream audience in front of the TV set has become a woman over 40 years old and under the Chinese, and many elite groups actually rarely turn on the TV at home.
So, whose TV is almost always on all day except for bedtime? Retired old men, old ladies, schoolchildren coming home from school, and nannies make up the mainstream group of current ratings, and apparently they do not appreciate the cultural works of the Haiyan style.
Therefore, Haiyan said, "In this case, it would be a bit humiliating for me to write the script again."
In fact, although Haiyan said so, he still did not give up his love for literature in his heart, and in 2018, he and his son Lu Hao Jiji joined forces to create the TV series "Kunlun Gui".
This is a science fiction drama, Lu Hao Jiji spent up to three years to prepare, in order to help his son, Haiyan went out of the mountains again after nearly ten years of retreat in the film and television circle, personally caught the knife, and completed about a hundred episodes of script writing.
In this way, Haiyan has actually been with the audience, but on the one hand, as the leader of a state-owned enterprise, the affairs are entangled, on the other hand, it is also busy with collection and cultural inheritance, coupled with the awareness of thinking and the current popular culture in film and television works, the opportunity to appear in front of the public group is correspondingly reduced.
Haiyan's latest position is chairman of Jin Jiang Luxury Hotel Management Company, and on December 28, 2020, on the day of the opening of J Hotel, the world's tallest hotel at the top of Shanghai Center, the tallest building in Asia, he came out to the media to introduce the name and meaning of the "J brand" to the media.