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The female designer who has been cartier's artistic director for 50 years, Jenny Toussaint

author:Hey here you are

Cartier is the world's premier luxury brand, which has endured 160 years of ups and downs and created countless glorious and wonderful works. The British royal family has ordered 27 crowns from Cartier for coronation, and the royal families of many European countries have issued royal appointments to it.

Cartier's jewelry and watches are the favourites of the world's richest and famous. They have played a pivotal role in countless classic loves, such as the Duke of Windsor's custom-made series of Cartier jewelry for his beloved wife Simpson, the actress Elizabeth Taylor who received a 69.42-carat "Bolton Taylor" diamond from her husband Richard Bolton, and the Chinese film star Liu Jialing also wore a rare 12-carat Cartier diamond ring to complete the Bhutan wedding.

However, the symbol and totem of this jewelry kingdom is a cheetah, inspired by the female designer Jenny Toussaint, who has been cartier's artistic director for 50 years, and there is a long love-hate legend between this "jaguar-like woman" and the cartier kingdom.

The spring of 1919 was an extraordinary season for 44-year-old Joseph Cartier, as a special woman intruded into his life. By then, the family jewelry brand Cartier, founded in 1847, had passed from his grandfather Francos Cartier to his generation, more than seventy years later.

In the eyes of everyone, Joseph was artistically talented and shrewd in business acumen, and his father Eft had long regarded him as the irreplaceable successor of the Cartier family. Twenty years ago, after Eiffel set up camp at 13 Rue de la Paix, the premium merchandise center in Paris, Eiffel sent his second son Jacques to London and his third son Pierre to New York.

Joseph's romantic nature, pursuit of perfection, and the help of his two younger brothers make the kingdom of Cartier shine more and more dazzling. The only fly in the ointment is that his marriage was brokered by his father and belonged to a purely commercial marriage, with little spiritual communication and indifferent feelings between him and his wife.

In April of the same year, Joseph attended a gathering of Parisian high society, and he was warmly welcomed by the people, who talked and laughed together, including the famous costume designer Coco Chanel.

At this time, a young girl dressed in a fashionable and beautiful manner walked towards them. Chanel introduced herself to her friend, Miss Jenny Toussaint. When Chanel introduces Jenny to Joseph, the heir to Cartier's jewelry, Joseph smiles proudly, and with his experience, he will surely hear the praise next.

But Jenny opened her mouth with a scoop of cold water: "What to do, Mr. Joseph, I really can't like the lifeless jewelry you designed." Everyone was stunned, and Joseph was embarrassed. Lady Chanel immediately came out and said, "Oh, Jenny is joking, she's a naughty girl."

Although Chanel temporarily eased the atmosphere, Joseph's mood was ruined throughout the evening, and Jenny's words kept buzzing in his ears like flies. He was not in the mood to talk to his friends again, but was alone in the corner, bored with wine, and his eyes unconsciously drifted to the handsome man who made him unable to get off the stage in front of everyone. On several occasions his gaze collided with Jenny's proud gaze. He didn't know what the girl had to be so disrespectful to the talented him, and to comment so much on the Cartier jewelry that the rich and famous were flocking to, but in his heart, he had to admit that she had her own heart: At this time, Cartier was indeed in a period of design exhaustion, and he was agonizing over the inability to break through the old style of his brand. As she says Cartier jewelry has fallen into the same cliché.

Chanel told Joseph that Jenny was just twenty-four years old, and although she was not a designer who graduated from a professional school, she had a high degree of design talent and provided a lot of inspiration and creativity for Chanel's clothing design.

With a prank revenge mentality, Joseph proposes to Chanel that he wants to invite Jenny to a design contest that Cartier is holding, and if he passes, he will go directly to their company. It was a great opportunity for Jenny to develop, and Chanel thanked Joseph. She didn't know that Joseph's intention was to make Jenny ugly in front of him, to let her fall once in a place where the masters were like clouds, so as to teach her a lesson to the unknown.

However, when Joseph presented the award to the winner of the competition, he was shocked for half a day and did not look back, because the winner was Jenny Toussaint. As she took the trophy, she whispered to Joseph, "Sir, my winning proves once again what I said, cartier is going downhill." Jenny's words defeated Joseph completely.

Jenny thus entered Cartier. With her distinct personality, she brings Cartier a steady stream of life and inspiration. She advocated that art and design should return to nature and began to look for inspiration from nature's animals and flowers. In order to obtain a source of art, the adventurous woman applied to go to the jungles of the Americas and encouraged Joseph to go with them. Joseph the Ghost made God agree.

In those days in the Jungle of america, they were in a sea of wild flora and fauna, breathing in the fresh air of nature, and their hearts were filled with infinite artistic feelings.

Most of the expedition members were resting in the camp on this day, but Jenny and Joseph were attracted by a beautiful American orchid and left the group, jenny made two beautiful garlands of flowers, put them on Joseph and her own heads, and laughed and said that we were more like natives, and Joseph laughed too.

Then he set up his camera to shoot, and Jenny retreated to a little farther away to watch. Just then, an accident happened: a jaguar emerged from nowhere and quietly began to slowly approach Joseph. Jenny discovers this terrible situation and shouts at Joseph to run away. Joseph turned his head to realize his precarious situation, and in a state of panic, a remnant of sanity told him that if he ran immediately, the jaguar would swoop down and bite him. So he flipped the huge Zeiss camera and "clicked" on the jaguar, shocking it. At this moment of life-and-death confrontation, Jenny took off her blouse, lit it with the lighter she carried with her, and threw the burning clothes at the jaguar, the guy was frightened by a cloud of flames and fled into the jungle.

Joseph and Jenny immediately sped to the jeep more than ten meters away. The thrilling moment passed, and when the car reached safety, the two people who had survived the crash hugged each other tightly. At that moment, they truly understood that each other had long been deeply attracted to each other's passion and attacked them.

Jenny and Joseph fell in love so quickly, although Joseph already had a wife and children, but in the primitive Jungle of America, they completely abandoned the shackles of the world, and forgot that they were twenty years old and indulged in passion. Back in Paris, Jenny designed a series of jewelry related to nature with sweetness and joy, which were snapped up by customers, and her relationship with Joseph, like those jewels, was shining in no-one corners.

In 1920, Joseph announced that Jenny was the artistic director of the Cartier Jewelry Kingdom, and since then he has dropped a bomb in the Cartier family. Joseph's brothers Jacques and Pierre thought he must have gone crazy and had brought a very junior woman to Cartier as an artistic director. They rushed back to Paris from London and New York, respectively, and told Joseph bluntly that Jenny was inexperienced and would probably ruin our family's business, and that it was okay to be a designer, but the artistic director was not something she could do. As a result, the three fell out, and Joseph slammed the door.

One day, Jacques suddenly approached Jenny and said, "All the things you designed were returned by the seller, so do you want to destroy our family's business?" Please be a little self-aware and leave our company. Jenny didn't expect to be hit so hard, but she wasn't willing to leave Cartier in such a failure.

She went straight to Joseph and asked if her work had really been returned, but Joseph's answer was no. Jenny then understood the situation he was facing, she did not want to see him decide to leave Cartier for his own sake and siblings, but Joseph said firmly, "I ask you to stay, not for myself, but for Cartier." ”

Jacques sent someone to follow up and investigate and finally found joseph and Jenny's lover relationship, he felt that Jenny must have taken a fancy to the cartier family's property, otherwise how could he be willing to be a lover with a husband? He could not tolerate this woman taking away the soul of his brother Joseph, for the fall of the heir meant disaster for the entire Cartier family.

Jacques complains to his retired father, Eft, who is furious and intends to order Joseph to drive Jenny out of Cartier before his wife finds out. But when Eft learns that Jenny has a talent for design and has brought a steady stream of customers to Cartier, he reluctantly agrees to let Jenny stay, but demands that Joseph must draw a line with her.

Listening to his father's words, Joseph was extremely sad. It is a painful thing to face the woman you love every day, but still have to pretend to be indifferent. But Jenny cried and said to Joseph, "Just let me stay by your side, let me see you every day, I don't care about that name."

In order to preserve Joseph's future and Cartier's reputation, Jenny silently hid her love and turned it into a driving force for work.

In December 1936, King Edward VIII of the United Kingdom, who had been on the throne for less than a year, resolutely announced his abdication in order to marry Mrs. Simpson, an American civilian woman who had been divorced twice. In order to express his love, he became the Duke of Windsor and asked cartier to design jewelry for the Duchess.

This great task fell on Jenny, and the Duke of Windsor's love story of "don't want beauty in the country" deeply touched her heart, and also made her think of the desperate love between herself and Joseph, which was regarded by the world as a flood beast but it was menacing, making those who fell into it inescapable. She racked her brains to interpret this love in a whole new style.

Finally, the scene of the adventure with Joseph in the American jungle came to Jenny's mind, and she integrated all her feelings into the design and designed a series of jewelry such as "cheetah" brooch, "BIB" necklace, "tiger" long-handled glasses and "duck head" brooch.

Then a jewelry box containing 57 pieces of Cartier jewelry was delivered to the Duchess of Windsor, who was moved to tears by her husband's love. The cheetah-shaped brooch made her fall in love with it even more. This is a small white gold cheetah with bright diamonds holding a huge 1829-carat cushion-shaped ruby, and emerald-encrusted eyes flash soft and startled eyes. Since then, wherever the Duchess of Windsor goes with her husband, she wears a "cheetah" brooch. Where did she know that this brooch concealed another woman's sad emotional sustenance.

The "cheetah" brooch has since become a classic symbol of Cartier, and Jenny has become famous in one fell swoop, and has been called "jaguar-like woman" by the jewelry industry.

Jenny succeeds, and when she raises a glass with Joseph in tears, Joseph's wife discovers the secret feelings between her husband and Cartier's ace designer, and also finds out the agreement between the Cartier family and her. She immediately warned her husband and his Cartier family that if she continued to let Jenny stay, she would make public the scandal between cartier heirs and the artistic director. Jacques and Pierre are horrified, and they again demand that Joseph expel Jenny from Cartier.

Seeing Joseph haggard from his torment, Jenny's heart ached. She doesn't want her loved ones to suffer, and she doesn't want to see the jewelry brands she's put into a lot of effort lose their image because of her. She thought it was time to let go.

In the summer of 1942, on a starry night, Jenny and Joseph met by the Seine, ready to say their final goodbye. Joseph took out a red box with a delicate pear-shaped diamond ring lying still inside. She burst into tears when he put the ring on Jenny. But she never expected that this ring was not a promise in this life, but an agreement in the next life. On the way back, Jenny's car malfunctioned, and Joseph wasn't driving his own car that day, he was in her car. He never woke up because of his serious injuries.

Jenny was unconscious for a week before she woke up, and when she learned of Joseph's death, she was in pain and felt that her heart had followed Joseph. A few months later, news came that Jacques had died suddenly in London, supposedly because he was so sad about the death of his brother Joseph that he had drunk too much alcohol. The successive bad news cast a tragic shadow over the Cartier family, and Jenny became a disaster star in the eyes of everyone. Pierre, cartier's only remaining heir, stepped forward, wanting Jenny to stay, saying only one word: "I am not forgiving you, but giving you the opportunity to forgive yourself."

For the next thirty years, Jenny engraved these words on her heart, and she worked desperately to make the Cartier Kingdom stronger, which she thought was Joseph's unfinished business. Since then, Jenny has successively designed the "caged bird" theme jewelry that metaphorically refers to the shackles of the soul, and the design of tigers, leopards, crocodiles, snakes and other beasts of prey has become her strong artistic style, and that wild publicity symbolizes the love of fire.

In 1964, a terminally ill Pierre summoned Jeanne to New York, where she was already frosted. Pierre tells Jenny a shocking secret that Joseph's car accident turned out to be no simple accident. Joseph's reluctance to leave Jenny at that time makes Jacques and Pierre resent Jeanne, believing that she could detonate Cartier's bomb at any time, and the only way to make her disappear is to let her die.

So Jacques moved in Jenny's car. Unexpectedly, Jenny drove the passive car to Joseph that day and sent him to the road of no return. Because of extreme panic and guilt, Jacques spent the whole day pouring wine on his sorrow and died of a violent illness in the same year.

Before dying, he told Pierre the secret. In order to preserve Cartier's reputation, Pierre remained tight-lipped for decades to come. Until the end of his life, he could not bear to let Jenny spend the rest of her life in remorse, and finally revealed the secret.

In 1970, Jenny resigned as artistic director for fifty years, retiring from the Cartier Jewelry Kingdom, and since then there has been one less artistic wizard in the world jewelry industry, but the love anecdote between her and Joseph is silently told by every piece of jewelry produced by Cartier.

In January 2009, Aran Domini Perrin, President of Cartier Jewelry International, announced that the red jewelry box that Joseph originally gave to Jenny would become a special symbol of Cartier, and then Cartier launched the red jewelry box series, which is refined from Moroccan leather, the surface is made of gold lace lace, black velvet and white silk, and its luxurious and elegant jewelry box will be widely used to carry jewelry and tiara.

Love is the most splendid and treasured gift in life, and cartier jewelry box remembers a lost love.

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