Sports big business Luo Ranfeng reported
On February 16, Beijing time, the 2022 Beijing Winter Olympics ended the 12th competition day. File, with four medals in the short track speed skating arena, was not overtaken by Disant and continued to hold the top spot.
"Sports Brand Value List" is a regular column of sports big business during the Beijing Winter Olympics, counting what brands of competition uniforms and medal-receiving uniforms the sports teams and athletes who won medals wear, and then ranking according to the number of medals under the brand name.
This is the first time since the 2016 Rio de Janeiro Olympic Games to produce a sports brand value list, and the general award clothing brand has also been included as a statistical object, in order to more fully reflect the important exposure of various sports brands in the competition. Since the medal ceremony is mainly held in the awards square and will not be fully awarded until one day after the general competition, the data of the medal collection uniform will be postponed for one day.
After the list of Day 12 was updated, it ushered in a new list of brands. In the Day 11 freestyle women's steeplechase, estonians won bronze medals. This was the first medal of the Estonian Winter Olympics, and the Estonian delegation's Salomon brand medal gown also appeared on the podium for the first time.
The Salomon logo appears on the left arm of the medalist, and the winner's hair does not block the mark
Another new brand on the list is Italian ski gear brand Vist. In the day 12 freestyle skiing men's aerial skills competition, Ukrainian star Abramenko wore a Vist suit and finished second.
In this competition, Chinese veteran Qi Guangpu won the gold medal, wearing the race uniform of Fei Le, the sponsor of the Chinese freestyle skiing team. The medals of Phile's Winter Olympics are basically from the skating field, and the Chinese freestyle skiing aerial skills team has won 2 gold and 1 silver, which is the source of the very few snow sports medals under Phillip's name.
The brands that won the gold and silver medals in freestyle skiing men's aerial skills have a certain relationship with each other. The China Freestyle Ski Aerial Skills Team is sponsored by Philharmonic China, which is known to be operated by ANTA Group and is independent of Philae's global operations. This year, Vist launched a joint product with Philae, which is specifically in cooperation with Philharm China. So this is also two brands that are related to snow sports, shining together on the snow field of the Winter Olympics. In addition, Philae itself has Italian ancestry, which can also be said to have a "genetic" fit with Vist.
Note: Sports big business original report, reprint please indicate the source