The annual Spring Festival has finally gone. Chen Erlang's father and son turned and temporarily lowered the curtain. Riding an imported motorcycle, he once again hit the road, and after touring the "paradise" in Lu'an, Anhui Province, he had already arrived in Macheng, Hubei Province, and was said to be going to Henan, which did not charge scenic tickets. This time the route is not "Dabie Mountain Red Tour", as if he did not say it explicitly in the video, let's guess it.
This Spring Festival, is a rare highlight moment of the Chen family father and son, the father and son duo jointly performed the "two-person turn", now it seems that the box office has greatly exceeded expectations, "fatherly kindness and filial piety, eating and harmony, adult old things, future vision" and so on, all before and after the Spring Festival, the father and son's intentions to create and shoot, the cow is still there, the tiger is soaring, and it can be shown one by one. The "wall" to bid farewell to the past has been built, the spirit of the father and son has been "shaken", and the two "new goals" (find a girlfriend and add two wheels) have also been made public. Looking back at his "internet celebrity" growth trajectory in the past few years, the "traffic password" of a "poor debut" self-media person has become clearer and clearer.
Traffic password 1: Obscene "magic use". When I say this, I do not mean to belittle Chen Erlang in the slightest, because this is the objective image that he tried his best to show, and its use is wonderful, and it is "unique". In China, in addition to a large number of stars in the showbiz and entertainment circles who eat youth meals, the appearance value can bring traffic. For ordinary network grassroots, the more the face value is not online, the more it can become an Internet celebrity, which is a common phenomenon, in a certain tone and a certain hand, everywhere, too many to list. "Ugly" represents another aesthetic preference of some Chinese, either you are beautiful and handsome, or you are ugly and obscene, at this point, most of the Chinese is not moderate at all, because the eyeball economy pursues recognition rather than reputation. Many people, who first saw him, presumably remembered him in this way, and thus became curious about such an "abnormal" young man who had been wandering all over the country for many years. You see him, the image is not tall, the temperament is more obscene, the eating is more ugly, the expression is more contrived, the behavior is more obedient, the money is more calculated, it is these "bad feelings", so that the viewer has some sense of superiority and comment impulses. So he used "self-image" to achieve traffic, which is also one reason why his videos are more shoddy than many travel photographers of the same magnitude fans, but he has more views.
Traffic Password 2: Family Misfortune "Tells". The misfortune of the family is not wanted to be mentioned to the outside world. But Chen Erlang did the opposite, constantly sharing all this with everyone. Roughly speaking, "the mother ran away in the early years of her husband's son, and the father fell into gambling irresponsibly." It's easy to hit people's hearts, be compassionate, and get closer. He even thinks that "Little Lei Lei is self-reliant", "honest and trustworthy", full of positive energy. This person has made the first contribution to his fan sucking and topic creation, and has been running through his travel videos for several years, until around this Spring Festival, he continued to broadcast it repeatedly in the "father-son hearth chat". And his mainstream fan base is precisely those who value or lack traditional family affection. In this way, in his videos, in his telling, they arouse the protective desire of his (her) family, and realize or envision their simple wishes. It releases a certain superiority and satisfaction of itself.
(To be continued...
Traffic Password 3: Create a love "topic".
Traffic password 4: Wenqing feelings "packaged".
Traffic Password 5: Frugal Budget Tour "Show".
(Image from the Internet)
