Times Star News Shanxi News (special reporter He Wensheng) On the morning of February 14, 2022, the exhibition and sales activity of "Xinzhou Traceability China • Xiong'an Collection" held by Xinzhou City, Shanxi Province, opened in Baiyangdian Sleepless City, Anxin County, Xiong'an New District, Hebei Province, more than 40 kinds of high-quality agricultural products from more than 20 enterprises in Shanxi Yuanping appeared in Xiong'an New District, and the merchants who came to consult and buy were endless, and the healthy, distinctive and safe Yuanping agricultural products were sought after and loved by the general public.
Yuanping will take this exhibition and sales activity as a platform to focus on displaying the unique local agricultural products of Yuanping City, adhering to the purpose of "promoting exchanges, displaying results and promoting cooperation", with the creation of trading opportunities and the promotion of trade cooperation as the core, focusing on promoting the perfect integration of Yuanping high-quality agricultural products with Xiong'an", "speed" and Xiong'an", helping Yuanping special and excellent agricultural products to go to large cities and integrate into the big market, fully displaying the high-quality agricultural development achievements of Yuanping City, helping consumption upgrading, and promoting industrial revitalization.
Guo Bensheng, deputy secretary of the Xinzhou Municipal Party Committee and secretary of the Political and Legal Committee of Shanxi, Geng Pengpeng, vice mayor of Xinzhou Municipal Government, Ma Qihong, member of the Party Working Committee and deputy director of the Management Committee of Xiong'an New District, Shen Jiangnian, director and vice president of Xinhuanet Co., Ltd., Liu Xiaochao, assistant to the president of Xinhuanet and general manager of Hebei Branch, Wang Yin, member of the Standing Committee of the Yuanping Municipal Party Committee and vice mayor, and other leaders and guests attending the event.
Guo Bensheng, deputy secretary of the Xinzhou Municipal CPC Committee and secretary of the Political and Legal Committee, pointed out that the holding of the exhibition and sales activity of "Xinzhou Miscellaneous Grains Entering Xiong'an" is an important result of implementing the deployment of the Integrated Development of the Taixin Economy of the Shanxi Provincial Party Committee and The Provincial Government, and implementing the spirit of the Xinzhou Municipal Party and Government Delegation to xiong'an New Area on January 13 to inspect and dock the symposium. As the vanguard of the Taixin Integrated Economic Zone facing Beijing-Tianjin-Hebei, Xinzhou is the bridgehead of Shanxi's all-round high-quality service Xiong'an New Area. "Valley" to the present, with the Xinzhou grain industry to embark on a high-quality development pace, behind the "small grains", there is a "China's grain capital" Xinzhou vigorous development force. At present, the construction of Xiong'an New Area is in full swing, the construction of Taixin Integrated Economic Zone is starting a strong start, taking this activity as an opportunity, Xiongxin and Xinxin take grain as the medium, sincere cooperation, will take a seed of hope to take root in Xiong'an, and strive to compose the spring story of Xiongxin's mutual development, coordinated development and integrated development.
Shen Jiangnian, director and vice president of Xinhuanet Co., Ltd., mentioned in his speech that Xinhuanet's "Traceability china" platform will give full play to the advantages of "science and technology + media" to build a channel for Xinzhou's characteristic agricultural products to enter Xiong'an New Area and Beijing-Tianjin-Hebei, empower the "Xinzhou Miscellaneous Grains" brand to digitally transform and upgrade and innovate services in all dimensions such as "quality, culture and marketing", expand the "ecosystem" of the coordinated development of industries in Xiongxin and Xinxin, serve the millennium plan, escort national events, and help rural revitalization.
Wang Yin, member of the Standing Committee of the Yuanping Municipal Party Committee and vice mayor of Yuanping Municipal Committee, introduced the origin of the original Ping pot Kui, the history and current situation of the cultivation of the original Ping crisp pear and jade dew incense, and the award of Shigu Millet, and everyone learned in detail about the use of the two-dimensional code of the traceability of the original Ping product and the time of the original Ping Pear Blossom Festival, and said that this year's Pear Blossom Festival will come to Yuanping to investigate and enjoy the flowers. Wang Yin, member of the Standing Committee of the Municipal Party Committee and vice mayor, demanded: to innovate in product packaging, both in cost control and in appearance design; to highlight regional characteristics, highlight product characteristics, highlight brand characteristics; to attract attention and easy to remember. At the same time, it is necessary to strictly grasp the quality and safety of agricultural products, strive for survival and development with quality, and enhance the reputation of product brands with quality; it is necessary to increase product publicity, increase brand exposure and popularity through participating in exhibitions, let more mainland enterprises and mainland consumers know and understand products, and through brand building, broaden the sales channels of agricultural products, enhance the added value of agricultural products, and achieve enterprise gains and increase farmers' income.
At the event, Guo Bensheng, deputy secretary of the Xinzhou Municipal Party Committee and secretary of the Political and Legal Committee, Geng Pengpeng, vice mayor of Xinzhou Municipal Government, Ma Qihong, member of the Party Working Committee and deputy director of the Management Committee of Xiong'an New District, Shen Jiangnian, director and vice president of Xinhuanet Co., Ltd., Liu Xiaochao, assistant to the president of Xinhua Net and general manager of Hebei Branch, Wang Yin, member of the Standing Committee of the Yuanping Municipal Party Committee and vice mayor, and other leaders and guests attending the meeting tasted the landmark products Tongchuan crispy pear, yuluxiang, intangible cultural heritage yuan pan Kui, China good grain oil stone drum millet porridge and other high-quality characteristic agricultural products in the exhibition hall of Yuanping City. Praise for the high-quality and characteristic agricultural products of Yuanping City. And a detailed understanding of the information and sales of high-quality and characteristic agricultural products in Yuanping, encourage merchants to further improve the level of integrity management, jointly create a good consumption environment, and effectively improve consumers' sense of gain, security and satisfaction.
It is reported that Xinzhou miscellaneous grains to carry out a one-month "Xinzhou miscellaneous grains into Xiong'an" exhibition and sales activities, Anxin County Baiyangdian Sleepless City has set up 16 booths, the exhibition area of about 2225 square meters, a total of more than 150 enterprises, 10 categories of more than 300 kinds of agricultural products colorful appearance, for the people of Xiong'an to bring quality, a variety of miscellaneous grains "feast". At least four activities were carried out during the period. The first is to sign cooperation and forge friendships. The second is product exhibition and sales to enhance emotions. The third is to land in the exhibition hall and smooth the channels. The fourth is to implement the star plan and enhance popularity. Exhibitors in Yuanping City said that in the next month's exhibition and sales activities, they must continuously enhance their brand influence and market recognition through information interaction and product display and sales, so as to lay the foundation for the follow-up construction of excellent agricultural and sideline products in the Taixin Integrated Economic Zone.