According to Counterpoint data, smartphone shipments in the Chinese market fell 11% year-on-year in the fourth quarter of 2021, with Apple's share rising to the first place and reaching its highest market share of 21% ever.
Honor moved up to second place in the fourth quarter with a 17% market share, doubling year-on-year. This is also the first time after Honor's strong return that its market share rose to second place in the Chinese market in the fourth quarter, an increase of 100% over the same period of the previous year.
According to the report, the explosion of high-end products continues, which has led to the rapid growth of market share. In particular, the Honor 50 series maintained the sales champion in the $200-599 price segment for five consecutive months after its launch.
In third place is Vivo, whose fourth-quarter shipments fell 14% year-over-year and had a market share of 16%. OPPO was followed by fourth, and Xiaomi ranked fifth, with a 14% year-on-year increase in share.
On the whole, the overall smartphone in the fourth quarter of 2021 is weak, due to the delay in the peak season of smart phones in 2020, which has led to a high base, while the overall performance of the Android camp this year is weak, highlighting the bright performance of Apple and Glory.
Looking forward to 2022, the performance of Apple and Honor may continue the growth trend, driving the overall shipment of smartphones to remain stable. This year, domestic manufacturers such as Honor, Vivo and OPPO will continue to try to expand in the high-end market, and are also expected to regain some high-end market share from Apple.
For Apple's mobile phone China share rose to the first, Honor became the second largest mobile phone brand for the first time, how does the small partner see it?
Cook is on the table again Because the annual salary is too high, he was recommended by the agency to cut his salary!
In the current real-time ranking of the market capitalization of listed companies in the world, Apple ranks first with $2.82 trillion (about 17.87 trillion people). Among them, there are several times when the market value of the company exceeded the $3 trillion mark, becoming the first company in the world to exceed the market value of 3 trillion. It can be said that Apple can have today's glory, and Cook can be said to be indispensable.
Jobs once said in person, "Cook is not a person who makes products", but "Cook's advantage is in operation". When someone asked Jobs why he chose Cook, Jobs said, "Tim Cook is the best employee I've recruited so far." ”
To put it bluntly, Cook is a marketing expert, and when he was still a vice president at Compaq Computer, Apple had lost 1 billion yuan in consecutive years and was on the verge of bankruptcy. After Cook joined, the first year made Apple change from a loss of 1 billion to a profit of 300 million!
Although Apple, after Cook took over, was often repeatedly complained about lack of innovation, Cook was indeed a business wizard. You know, in the years cook served, Apple's stock price has increased by more than 20 times, relatively speaking, strong data is more convincing.
As the core leader of the world's first company by market capitalization, he is also the CEO, and Cook's annual salary is naturally not low. According to data disclosed by Apple, Cook will receive a total compensation of about $98.7 million (about 630 million yuan) in 2021, including base salary, stock and other compensation.
Specifically, Cook's base salary is $3 million and stock compensation is $82.34 million. Shares are granted in time-based installments, including $44.8 million in performance-based stocks and $37.5 million in time-based stocks, which are not currently granted.
Regulatory documents show that Cook is paid 1447 times more than the average Apple employee. It is also such a high salary that makes Cook a job.
Apple is scheduled to hold its annual shareholders' meeting in the first week of March, and the institutional shareholders' service (ISS), a well-known agency consultancy, urged Apple shareholders to reject Tim Cook's compensation package at the shareholder meeting, citing concerns about the size and structure of his share-based awards, according to media reports.
ISS recently said in a letter: "In fiscal 2021, the design and size of the equity award received by CEO Cook is very worrying ... because half of the award lacks performance standards." ”
In response, Apple said that in the future, when making compensation decisions, it will consider the feedback of shareholders and the results of shareholder voting. However, Apple's board of directors has previously recommended that shareholders approve Cook's compensation package. In other words, investors' suggestions are most likely not to be adopted. It can only be said that the tree is a big move, not only Apple, but even the high salary of CEO Cook has also aroused the eyes of many people.
In this regard, many netizens said: As the core leader of a company with the largest market value in the world, it is still quite reasonable to take this annual salary, after all, an anchor has evaded Mr. Cook's annual salary for more than two years just by evading taxes.
Finally, it is worth mentioning that Cook himself said in an early statement: After the end of the ten-year contract, he will not work for another ten years, and he will also step down as Ceo of Apple. Some analysts believe that Cook will retire as early as 2025 and expects him to bring more achievements during his next tenure.