Drink wine to recognize the brand, taste wine and listen to stories,
Hello everyone, I am [Liquor Brand Library] Warehouse Pipe Wire Brother;
Today we will discuss Moutai.
01
Sky-high flying sky to open the Moutai era!
Can you buy Moutai with a retail guidance price of 1499 yuan?
Whether online or offline,
1499 yuan of Moutai has really become a "guide",
Manufacturers, dealers, consumers know,
There is no channel like Wuliangye, Guojiao 1573, Qinghualang can casually buy Maotai at the guide price,
Even the Moutai shareholders themselves could not buy it and complained.
In fact, the real transaction price of 53 ° Feitian Moutai in the terminal has long been about 3000,
The price increase is even worse before the peak of alcohol consumption such as holidays.
Before the Spring Festival, the original box Moutai reached a high price of 2.2w;
Premium of more than 140%,
It's really sky-high!
Based on this background,
Moutai stands out in China's liquor industry,
Single-handedly create the era of sauce;
Lead sauce-flavored liquor to occupy 40% of the profit of the liquor market with 8% production!
What consumption logic is hidden behind the sky-high price of Moutai?
Brother Wire tried to analyze from another angle.
02
The times need high-priced national liquor
Looking at the world, after the invention of wine,
It has a close connection with human life,
Chinese wine culture is even more profound,
Wine is the lubricant for meals,
No wine, no banquet has long been deeply rooted in the hearts of the people.
With the rapid development of China in the decades after the reform and opening up,
GDP is rising day by day, and people's lives have changed dramatically.
When high-end dishes such as lobster abalone appear on the dinner table of some families who have first become rich,
Naturally, there is a demand for high-end drinks that match it.
This demand was previously met by Western wine represented by red wine and foreign wine.
"As soon as the head of the horse is opened, good things will naturally come" the advertisement is familiar to everyone,
Lafite in 82 years has become a hot meme in life;
What now?
As China's national strength grows stronger,
National self-confidence has been further enhanced,
The rise of culture is inevitable;
Implemented in the consumption of alcohol,
The domestic high-end liquor represented by Moutai has gradually replaced the imported products of red wine and foreign wine.
Coincidentally, this can also be reflected in the data.
The high-end of domestic famous wine is an irreversible trend of the times,
Jun did not see Wuliangye, Luzhou Old Cellar, Yanghe have sacrificed high-end products;
Moutai,
But it just happens to be the choice of the times.
03
Why Moutai
Personally, I think that first of all, it is the demonstration effect of celebrities,
Celebrities of the Red Age were too partial to Moutai,
General Xu Shiyou loved Maotai all his life,
Dear Premier Zhou loves to drink Maotai is also well known,
In the third wine tasting selection, Moutai fell from the first to the fifth,
Premier Zhou specially instructed that Baijiu expert Zhou Hengchang be sent to lead a team to solve the problem in the factory.
This should never happen to other brands.
In order to improve the yield of Moutai and also guide the experiment of off-site Moutai
Dear Chairman Mao also likes to drink Maotai,
In order to better supply Moutai flavor wine in Hunan, Wuling wine came into being,
In this context,
Moutai naturally must also grasp the quality control,
Do your own boundaries.
In contrast, Fenjiu has long been making mass rations and missing the era.
Under the leadership of the previous leader Li Qiuxi,
Created the Qinghuafen series to gradually enter the high-end market,
But the timing was already half a step too late.
Wuliangye failed to develop too much wine in the early days,
Greatly diluted the brand power,
In stark contrast to Moutai.
Of course, behind this there are also different processes of strong flavored liquor /sauce-flavored liquor,
To expand on it, it is at least two long articles, and here we will skip it for the time being.
So the reason why Moutai became Moutai,
There is a choice of times,
There is also a historical necessity.
04
Will there be affordable Moutai in the future?
For this,
In addition to a small number of chosen sons can grab the affordable Maotai,
Most of the time I want to buy Feitian at the price of 1499,
Brother Wire personally feels a little pessimistic.
In the context of China's overall national strength continued to grow and cultural output continued,
The demand for Moutai is increasing,
When foreigners are beginning to get used to the taste of Moutai,
We want to satisfy the mouths of the world's wine drinkers,
How to expand production in Moutai again,
In the short term, it should be in a state of short supply;
As long as the lives of the Chinese people continue to upgrade,
The Moutai myth will most likely continue.
For Brother Wire,
More willing to face the sky-high price, even the continuous rise of Moutai,
Because that means that China's economy continues to develop,
People's living standards continue to rise!
After all, this is the Moutai created by the times!
Recent Tweet Review:
Compared with Moutai Fenjiu Wuliangye, it is the real "first wine of New China"!
Tasting of two illite small old cellars
Drinkers please note that the Yili Little Old Cellar you drink is likely to be a divine wine!
In addition to Elite, 7 Xinjiang real estate wine introduction (Part 2)
In addition to Elite, 7 Xinjiang real estate wine introduction (Part 1)
"Xinjiang Moutai" Yilite (2) tasting and introduction of products!
Senior wine lovers reveal the four major classifications of liquor, and novices must see wine!
Click on the original link to discover more interesting liquor brand stories
If you find it interesting, you can like and watch it and share it with more friends.
If there are any mistakes in the text, please correct the axe,
On the way to study liquor,
Welcome to exchange more information and guidance;
Some of the pictures are from the network,
If there is any infringement, please contact the editor to delete it.