More than 70 years ago, the Jewish brothers Adi Dashler started making shoes in their mother's laundry room, and they made and sold them, and they sold them very well. The brothers attach great importance to the quality of shoes and constantly innovate in style. They tirelessly measure the size and shape of the customer's feet, and then carefully make shoes, so almost every pair of shoes can meet the customer's requirements, and slowly their shoe store has been well received by many consumers. A variety of business methods that benefit customers have enabled their family workshops to develop rapidly, and within a few years, they have expanded into a medium-sized shoe factory.
Before the 1936 Olympics, the Adi Dassler brothers invented the staple shoe for sprinters. Next, they sent someone to inquire about the participating athletes, and after inquiring, they learned that the sprinter Owens was very likely to win the championship, and then they gave the nail shoes to Owens for free to try on. Later, Owens lived up to expectations and won 4 gold medals in the competition, so the nail shoes that Owens wore during the competition also became famous. The new products of Adi Shoe Factory have become best-selling goods at home and abroad, and the Adi Shoe Factory has also become Adi Company.
It's great to use sports stars to create brands! Since then, the Adi brothers have repeatedly used this technique and have repeatedly benefited. Soon, the Adi brothers invented soccer boots that could replace the soles and gave the new products to the German soccer team free of charge. In 1954, the FIFA World Cup was held in Switzerland, and unfortunately it rained before the match, and the field was full of mud. Only to see the Hungarian players staggering on the field, while the Federal Republic of Germany team wearing "Adidas" was walking like a fly. As a result, the Federal Republic of Germany team won the World Cup championship, and since then, the brand of "Adidas" has been famous at home and abroad.
The success of the Adi Dassler brothers is inseparable from their outstanding service. On the field, there are always staff sent by Adi Company to serve the athletes. As long as any athlete finds the shoes uncomfortable, the people at Adi Company will immediately solve the problem for him. At a World Cup football match, a German player felt that the shoes on his feet were uncomfortable due to an injury to the tendons of his feet, and Adi Company rushed to make a special pair of shoes for him overnight, allowing him to return to the court. Another time, at the Spanish World Cup, a Soviet football player wore shoes that did not fit, and Adi company personnel immediately drew his foot sample, immediately flew back to the company, and made a pair of shoes for the Soviet football player overnight. Adi's excellent service has made it win a broader market.
To further expand the impact. Adi decided to give 2%-6% of the profit of the goods as a gift, and they tried their best to get as many good athletes as possible to wear the shoes of "Adidas". Athletes running and kicking in "Adidas" in the big game are actually doing live advertising, which is more effective than spending money on any TV commercial. For sports stars, Adidas is often generously sponsored.
Thanks to their efforts, 124 of the 147 gold medals at the Montreal Olympics were athletes wearing "Adidas" products. In the subsequent World Cup in Spain, 3/4 of all the personnel on the sports field were covered with "Adidas" products. With such a large sales volume "Adidas" profit can be imagined.