Author | Wang Jusha Edited by | Fan Zhihui
On December 8th, the famous rock singer Xie Tianxiao's tour ""Come Again" Singing and Talking Meeting" was held at the Lama Temple Store of Beijing Candy Club for the first time. As the "king of the scene" in China's rock circle, Xie Tianxiao's performance has always been known for its manic rock scene, but many fans were not satisfied with the quality of the performance that night, shouting refunds before the performance ended, and the performance form of his "singing and talking meeting" also caused great controversy on social media.
In the entertainment industry, meet-and-greets are actually a relatively common form of performance, and many fans are very satisfied when they buy tickets to see their idols. Why is this way of performing unpleasant to Xie Tianxiao?
<h1 class="pgc-h-arrow-right" > tour was badly reviewed, and Xie Tianxiao was questioned for "cutting leeks"</h1>
On July 15 this year, Xie Tianxiao, who had recently signed a contract with Sony, released a new album "Coming Again" anthology, which rearranged and released ten songs that Xie Tianxiao was well-known. The copywriter of the album said that the album was released to commemorate the 20th anniversary of Xie Tianxiao's debut.
After the release of the album, Xie Tianxiao, who has always been low-key in front of the media, deliberately increased his exposure and actively promoted his new works. He recorded promotional videos for the music charts, recommended his new songs to everyone, collaborated with the new generation of singer Huang Lige to rearrange his masterpieces, launched the Remix version of "Caged Birds", and participated in live broadcast events.
Last month, Xie Tianxiao tweeted that he hoped to do a "special thing" and have a "different party."
Soon, this different party surfaced. On November 23, Xie Tianxiao and his team announced the plan of "Singing and Talking Meet again", which will tour 10 cities including Beijing, Tianjin and Jinan. After the news was announced, the fans were very enthusiastic, and the next day, on the day of the ticketing of 7 of the 10 stops of the tour, the tickets for the 4 stations in Beijing, Jinan, Shenyang and Xi'an were quickly sold out, and only a small number of tickets were left for the other three stops.
However, after the first performance began on the evening of December 8, the wind of public opinion began to change. Contrary to the expectations of many audiences, in the performance of the day, Xie Tianxiao did not perform with a complete orchestra, but only played and sang with the accompaniment of an electric piano.
What disappointed the audience even more was that in the whole performance, Xie Tianxiao only sang 8 songs, and the rest of the performance was borne by other artists. Among these artists, in addition to the velvet road band can be recognized by the fans, the rest of the singers are some so-called apprentices and students of Xie Tianxiao, following the accompaniment belt to popularize and adapt Xie Tianxiao's songs.
According to the feedback of some live music fans, the singing style of the newcomers is very different from the rock style of Xie Tianxiao itself, and even the fans shout "refund" during the guest performance. After the end of the performance that night, not only the fans who bought tickets to the scene complained, but many music bloggers who paid attention to rock music also criticized the content of the performance, and the well-known agent Chi Bin also posted on Weibo that "this performance planning is really too failed." Many fans who have purchased tickets for the next few stops have also begun to consider stopping losses in time, trying to refund or resell tickets.
Obviously, such a "singing and talking meeting" is far from the expectations of many music fans, thinking that it is not worth the ticket price of 298 yuan. In previous performances, Xie Tianxiao's performances either gave people strong visual stimulation, or did not fill the atmosphere with a restless rhythm, or the pattern was magnificent under the background of the symphony.
Of course, this is not a successful performance, and Xie Tianxiao himself also knows it. On the second day of the performance, he shared an old song of his own on Weibo called "I May Have Died Last Night."
<h1 class="pgc-h-arrow-right" > are meetings, why do you have to be scolded when you do it? </h1>
As an artist, in addition to regular commercial performances, holding offline meet-and-greets is also a routine operation. Many fans are also very willing to pay for this kind of activity, and even the fan meeting of the Douyu anchor Xuxu Baby can be fried to 5,000 yuan a ticket.
Xie Tianxiao's fans did not buy into this meeting, perhaps not in the form itself, but in the fact that the performer inappropriately raised the audience's expectations in advance.
Although in the promotional text of the performance, we can see that the performer clearly stated that the performance was "a person performing with an acoustic guitar" and that "there will be mysterious guests in every performance". But on the one hand, such performance introductions are often like user agreements in Internet products, most people often do not look carefully, more luxurious to find clues from one of the sentences, not to mention that the tickets for Xie Tianxiao are often sought-after, leaving the audience with not too much time to think and hesitate.
On the other hand, in the vast majority of special performances in the Chinese rock or folk circles, if a musician wants to hold a special performance, the invited guests will generally have some commonality with the temperament of the whole performance. For example, Xie Tianxiao was invited to be a guest at the 20th anniversary concert of the Band of Pain, and the two were both musicians with a warm atmosphere and a certain humanistic atmosphere, and the whole performance was well integrated.
If you have to invite guests who are different from your own circle, it is often a dangerous move. In 2010, Zuo Xiaozu held a personal concert "All the Best", invited Zeng Yike as a guest, because of the fear of audience disapproval, before Zeng Yike came on stage, Zuo Xiaozu also deliberately half-jokingly said to the audience: "Please don't leave, give me a face."
But at Xie Tianxiao's meeting, two of the guests who came to help were unknown pop singers, and both the popularity and musical style were quite different from Xie Tianxiao, which was obviously completely different from the "mysterious guests" expected by the audience. More importantly, Xie Tianxiao's own performance time accounted for too little in the whole night's performance, which was not mentioned at all in the promotional draft, and it is no wonder that live music fans will be a bit "extreme".
Because the publicity deviation leads to the audience's dissatisfaction with the performance, this kind of thing is a lesson. At the end of 2016, the "If I Were Luo Dayou" tour project was launched, and today, the lineup of this performance cannot be luxurious, tian Fuzhen, Zhang Yu, Peng Jiahui, and Lin Junjie, Tao Zhe, and Penny Dai were also invited to Taipei Station. However, due to the fact that the performer did not explain the content of the performance in advance, many people thought that this performance was mainly Luo Dayou's performance, and as a result, Luo Dayou only came out and sang one or two songs in the end. After the performances in Beijing and Shanghai, the disappointment of the audience led to the slow sale of tickets at Taipei Station, and according to Beijing Time, the performance eventually lost millions of dollars.
It is understandable to appropriately promote the strengths and avoid the shortcomings in the pre-performance publicity, but it is really a detrimental thing to hang the audience's expectations high and then throw them down. Even inadvertent transgressions can greatly affect the future development of artists and teams.
In addition, rock musicians represented by Xie Tianxiao and The Pain Band also have their own particularities. They became famous in the first decade of the 21st century, when the Chinese mainland market had neither a mature record company nor a powerful Internet capital platform like today, and in the early days, they also lacked systematic and professional commercial packaging, and they could not attract fans through human settings and unique "idol personality" like the traffic stars who casually came out and walked around to contribute great commercial value. The audience they can attract is also more inclined to fans than fans, and for this group of audiences, if they can only meet with idols but cannot enjoy a complete performance, then the value of this event will be greatly reduced.
If such musicians must hold meet-and-greets for the purpose of promoting works and other purposes, they will often invite the audience at a free or very low price, and it is rareer to have more than one tour at a time. And Xie Tianxiao's meeting, ten consecutive performances in one go, and the ticket price of 298 yuan is more expensive than the official special performance of the band this year, which will naturally make many uninformed ticket fans feel pitted.
<h1 class= "pgc-h-arrow-right" > band circle can not afford to lose, engaging in innovation and making fast money needs to be cautious</h1>
Unlike singing and dancing idols, bands are not a fast-paced iteration category. The same is the company that does artist management, the idol agency can create a batch of idols a year through the talent show, but like the modern sky head artists who mainly play independent music, there have been new pants bands in the past two decades, and the domestic music festival is basically the finale of those bands for a long time.
For the rock and even the independent music market, it is very difficult to cultivate a superstar, and the musicians who have already walked must have a long-term sense of operation, and the agency and the performer can survive. When exploring commercialization, independent musicians should be more cautious than traffic artists. This is not an industry that makes quick money, nor can it sacrifice its public image for the sake of temporary interests and smash word of mouth.
Of course, it is not impossible to meet with music fans in the form of a singing session, and face-to-face heart-to-heart sharing can also allow fans to understand more stories behind musicians. And from Xie Tianxiao's own standpoint, it was not his intention to analyze that last night's performance had such a high probability. But fortunately, the organizers and artists are also actually responding to the crisis of public opinion, according to netizens, the performance link of Tonight's Tianjin station has been adjusted.
Play back, play, don't take the show as a joke. The band circle can't afford to lose, and it is necessary to be cautious about innovation and making quick money.
<h1 class="pgc-h-arrow-right" > a pioneering topic</h1>
Topic content: Do you think Xie Tianxiao's "singing and talking meeting" is worth the ticket price of 298 yuan?
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