On February 17, Tesla sued a certain price platform driver for reputation infringement, and recently announced the judgment result: the court ruled that the defendant drove the driver on behalf of the driver, within ten days from the date of the effective date of the judgment, apologized to the plaintiff Tesla (Shanghai) Co., Ltd. for the account used on the Douyin platform and its WeChat circle of friends, and lasted for not less than 30 days.
In addition, it is also necessary to compensate the plaintiff for economic losses and reasonable expenses incurred for rights protection, totaling 20,000 yuan.
The "refusal to drive Tesla" incident dates back to April 20, 2021, when the drivers of the Changsha Shenzhou dai-driving and micro-driving platforms produced a large advertisement and posted it in a commercial center in Changsha. The advertising copy shows that due to tesla brake quality problems, in order to maintain the life safety of the driver, it refuses to provide driving services for the Tesla brand.
Tesla believes that the driver directly took Tesla's "brake failure" as a factual propaganda without the detection of authoritative institutions and official notification. At the same time, the two-dimensional code of its registered Shenzhou driving and micro-driving platform was added to the billboard, causing netizens to misunderstand that the official driving platform had determined that Tesla's "brake failure" had caused a serious adverse impact on Tesla's brand reputation, so it sued the driver and made a claim.