Reporter Xu Jie
What's the coolest gameplay you can imagine in autumn or winter? Mafengwo, China's largest travel and play community, said through the content and data analysis of community activities released and participated by tourists, indoor trend sports will become the choice of young people to love to play. Niche sports such as curling, underwater hockey, indoor surfing, and spike-ball (mini volleyball) have become new buzzers on the honeycomb platform.
It is reported that since July 2021, Mafengwo's "Please get on the bus on the weekend" activity will lead urban young people to experience interesting ways to play and activities every weekend. Recently, they have pushed the North American niche sport Spike-ball to the public. This simple and fun, social and fast fat-burning movement quickly captured the hearts of young people and rekindled their enthusiasm for indoor trend sports.
(Spike-ball event organized by Mafengwo "Please Get on the Bus on weekends")
In the "2021 Global Free Travel Report" previously released by Mafengwo, it was pointed out that the fun experience based on interest and social networking has gained unprecedented attention in 2021, and the gameplay has begun to replace the destination and become the main factor affecting people's travel consumption decisions. The criteria for defining the travel master have long since changed from how many cities have been arrived to how many novel ways of playing they have experienced. "Young people who always talk about 'staying at home', they don't want to go out and play, they just don't find the experience of really letting them go out of the house." As long as the gameplay is fun enough, they won't turn down an imaginative weekend. "Ma Honeycomb"Please get on the bus on the weekend," Zhao Ran, the person in charge, introduced.
As an emerging leisure format with sports and health as the core, indoor trend sports have attracted more and more attention among young people in recent years. Feng Rao, president of the Ma Honeycomb Tourism Research Institute, said, "Not affected by the weather, the safety is more secure, the participation threshold is low, and the attributes such as being able to create a new social space determine that the audience of indoor trend sports is wider, and young people who usually have less contact with sports can also easily participate in it." It is the time of the Winter Olympics that also makes indoor sports such as curling really start to explode. ”
Since the beginning of winter, Mafengwo has held a number of "please get on the bus on weekends" activities around indoor trend sports, and community activities such as indoor rock climbing, electric sound surfing, and fun curling have all been registered, attracting a large number of community users to actively participate. The niche and cool nature of the event also makes participants happy to actively share through social platforms such as Mafengwo after the event, so as to attract more users to pay attention to Mafengwo's community activities and participate in them.
Picture @ Ma Honeycomb "Please get on the bus on weekends"
"Mafengwo is committed to meeting the play consumption needs of the younger generation with imaginative community activities. Through the behavior data of users in the vibrant community, Mafengwo can also gain a first-step insight into the ways of play that young people are interested in, and together with people who love to play and play, lead the new trend of young people's play with more activities. The person in charge said.
(Edited by Zhang Mingfu)