After the Lantern Festival, the New Year is completed. With the end of the Lantern Festival, the white-hot Spring Festival marketing "competition" has also come to an end. In this year's Spring Festival marketing, Xiao Xiong U Rent innovated to create a special IP of the Year of the Tiger, and used social marketing techniques, combined with current affairs hotspots, and actively linked with dozens of big brands to play a set of Spring Festival marketing combination fists with the characteristics of Xiao Xiong U Rent, which not only sent warm New Year blessings to users, but also fully demonstrated the young and energetic brand image of Xiao Xiong U Rent.
Innovate to create a tiger head bear IP multi-scene to meet the Spring Festival of the Year of the Tiger
With the help of the brand IP image - UU Bear, Little Bear U Rent launched a series of content during the Spring Festival, multi-scene screen domination, in response to the Spring Festival of the Year of the Tiger. Among them, the most representative is the Little Bear U rent New Year cultural and creative products - New Year gift box.
"The little tiger bear with the tiger's head hat and the copper coin in the gift box is very cute and cute." The New Year's calendar enlarges the ears of the tiger hat, which can usually be used to hang masks, and the whole gift box is not only festive and creative, but also takes into account the practicality, and many bloggers around me like it. A well-known design blogger commented. According to incomplete statistics, during the Spring Festival, more than 240 media actively reported the creative design of the New Year gift box rented by Little Bear U.
In addition, relying on the Little Tiger Bear IP, Little Bear U Rent also extended the exhibition of two New Year's Eve emojis and a WeChat red envelope cover with the characteristics of the Spring Festival of the Tiger. As soon as it was launched, it became the "New Year's Worship Artifact" of many companies DingTalk and WeChat work groups.
It is worth mentioning that this year's Spring Festival coincides with the opening of the Beijing Winter Olympic Games. As China's leading IT office equipment operator, Xiaoxiong U Rent not only provides customized short-term computer rental service solutions for the Beijing Winter Olympic Games, but also creatively designs a variety of sports posters with popular Winter Olympic competition projects as the basic elements, which not only conveys the spirit of ice and snow sports that work hard, but also fully demonstrates the brand image of Xiao Xiong U Rent's young vitality.
Multi-party linkage to achieve the opening of the Year of the Tiger Tens of millions of Weibo traffic detonated hot topics
As a unique New Year flavor of the Spring Festival, Jifu and Nafu are one of the most popular activities in the New Year. In order to further create a more year-like scene of nafu in the Year of the Tiger, Xiaoxiong U Rent, together with more than ten brands such as JD.com Business, Tencent Conference, Lenovo, Asus, China Unicom, China Telecom, and China Post, launched the #Year of the Tiger New "Enterprise" Elephant #Weibo hot topic with the theme of "Jubaifu And The New Year of the Enterprise", released the joint poster of the Year of the Tiger and the interaction with prizes, helped the topic hotspots to continue to ferment, promoted traffic fission, and further expanded the influence of the event. As of February 16, 2022, the topic #New "Enterprise" Elephant in the Year of the Tiger has been read more than 18.72 million times, and the number of discussion interactions has exceeded 230,000, achieving a good start to brand traffic.
Some marketing experts said that in the hot marketing of the Spring Festival, Xiaoxiong U Rent organically combined with Weibo hot topics through diversified IP extension content of the Year of the Tiger, aggregated the resources of various brands, showed the characteristics of the New Year festival, and actively mobilized user emotional resonance, which not only handed over a remarkable marketing answer sheet, but also brought some new thinking to the industry.