The 2022 New Year's bell rings when the January sales results are revealed. After countless highlight moments in 2021, the tank brand, the "hot star", can be described as a higher level. In January, the delivery volume of tanks in 300 continued to exceed 10,000, with the strength of 10,363 vehicles, playing a "good start" for 2022.
A ride against the dust: the tank "tide play off-road SUV" is deeply popular
Looking at the January market, the hot situation of tank brands "one car is difficult to find" has obviously attracted a large number of brands to join the battlefield of hardcore off-road. However, it has single-handedly brought fire to the entire niche market, and the real support behind the tank brand's "phenomenon-level" hot sales stems from its strong product strength and unique brand positioning of tide play off-road, which also makes its heat always ride out of the dust.
As a reshaper of the industrial pattern, the tank brand aims at the luxury off-road SUV market and opens up a new blue ocean of "tide play off-road SUV", which not only fulfills the off-road dream of a large number of users, but also casts the "ceiling" of this level of product force in one fell swoop. Until then, the field has been a forbidden place for Chinese brands.
Tank brand first of all with independent high-end power, comprehensively broke the shackles of the high-end market to Chinese brands, its huge investment in the creation of the tank platform, the integration of global resources, with flexible and variable platform architecture, full of powerful power, the ultimate leading off-road capabilities and many other technical core advantages, laid a strong quality competitiveness for the model, which also makes the tank brand quickly rush through the most important barrier to win consumer trust.
Taking the tank 300 as an example, its 2.0T+8AT power combination has a maximum horsepower of 227Ps and a peak torque of 387Nm, which easily conquers the whole road conditions of mountains and rivers and fields, and is fully recognized by users. The upcoming Tank 500, derived from the global intelligent professional off-road platform, not only has strong power and off-road performance, but also has a million-level driving luxury. Its interior is a landscape gallery inspired by China's "magnificent mountains and rivers" design concept, which greatly enhances the cockpit mood of the tank 500. The 66 diamond-cut crystal gear rods, gem craft electronic clocks, YanfeiLix speakers and other luxurious comforts allow users to feel the atmosphere of business luxury when they open the doors. The overall tranquility of the interior creates a calm and unhurried business class, bringing users a high-quality business style. And in the fashion circle, business circle and other fields to reflect the car owner calm, exquisite, fashionable successful image, in line with the city life of the elite leadership temperament.
It can be said that the unique product positioning and the unique high quality of ingenuity make the tank brand become a "true fragrance" option that experiences far beyond the same level in the entire high-end off-road market, and the best-selling is naturally not a problem.
Popularity: 9 months to gather millions of tide play fans
The "hot" tank brand continues to climb, continuing until 2022, also stemming from its super popularity and reputation of "geometric fission". According to official statistics, in just 9 months, tank APP has attracted more than 1 million partners to join, more than 250,000 high-quality content sharing, and more than 2.44 million cumulative communications, and this data is still on the rise.
Tank brand to "user-centric", based on the tide play interest anchor, to build an all-encompassing tide play ecology, high viscosity, high frequency interaction has triggered a wave of brand boom. In this trendy play world, hundreds of celebrities aggregate and integrate dozens of circles such as outdoors, photography, e-sports, modification, movies, etc.; more than ten classic content IP has been created, including service classes such as tank conventions, tank academies, tank road books, and sharing classes; almost all tank fans and users can find interest circles and playmates here.
Pan-tide play ecology has gathered a large number of popularity for tank brands, making tanks everywhere; strong innovation and integration have made tank brands continue to go out of the circle and quickly stand at the forefront of fashion. Taking e-sports as an example, the tank brand linkage NetEase Dream, the "Ace Racing" mobile game quickly detonated among e-sports enthusiasts. For another example, in conjunction with the modification factories such as Yunliang and Dinghuo, the tank brand has created "dream cars" such as tank rangers, wind forest iron horses, and cyber tanks for modification enthusiasts, which are popular in the modification circle.
As a specially invited linkage car partner, Tank 300 has been linked with the Spring Festival file "Four Seas" this year, writing the "off-road dream" in the hearts of tankers on the big screen, and once again making the tank-style passion burst out of the circle.
Unique experience: the ultimate innovative service for the future
Based on solid product competitiveness, of course, it is also necessary to provide users with good car selection and car purchase services. The tank brand's user-centric direct channel 3.0 model is the key reason why it focuses on consumer service experience.
This model is based on the mature 4S model, giving full play to the advantages of manufacturers and dealers in marketing, user services and regional resources, through the integration of the two main bodies of the brand end and the terminal, the introduction of a direct sales model that is more conducive to the user, the core of which lies in the interconnection of the overall channel.
Since the landing of the Tank Guangzhou Experience Center in November last year, the new multi-scene interactive service of the Tank brand has attracted the attention and favor of countless fans. As all the tank channel forms such as experience centers, supermarket stores, and delivery centers appear one by one, the user's experience methods are becoming more and more abundant.
Tank brand will be online digital marketing and offline through, for users to feel the three-dimensional immersive car purchase, car experience, and provide off-road route development, professional off-road training, vehicle modification and other professional services, as well as travel, music, food, leisure, fitness, sports and other rich tank ecology, in the digital empowerment to enjoy the whole value chain of people, cars, life of the user's new experience platform, to achieve brand, user and terminal co-creation.
At the same time, the service model of the tank brand shows its unique superiority. In the face of the personalized needs of thousands of people, the tank brand provides users with online tailor-made and offline personal experience of the chain of services, to create users to buy cars, use cars and a wider life experience, but also will expand the user experience form, in the time-sharing leasing, shared travel and other new business models to carry out innovative attempts, and strive to bring tank fans more diversified travel service choices.
Of course, in addition to the one-stop service experience, the tank brand is also committed to providing users with diversified tide play activities, and actively guide users to participate in the construction of tank culture and ecology. On the occasion of the Spring Festival of the Year of the Tiger, the tank brand created a series of feedback activities such as "Short Video Challenge" and "2022 New Year's Opening Koi Lucky Bag" to send users and fans the first surprise of the Year of the Tiger and share the harvest and emotion of the Spring Festival of the Year of the Tiger.
Write at the end
Tank brand sales and word of mouth continue to be hot, its products "a car is difficult to find", in addition to the strong product power of the tank brand itself, it brings consumers more extreme service and tide play off-road life experience is also an important factor, and this is the tank brand to "user-centered" car-making concept is the most profound embodiment.
Now a new beginning in 2022, the products, service system and brand ecology of the tank brand have ushered in a new look, bringing more models with stronger product strength and a richer and more interesting car experience for all the young generation who pursue off-road tide play life, and go to the beautiful moments of life together.