In 2022, Xinfei's first press conference came on the occasion of the New Year of the Tiger. At 19:30 on the evening of February 10th, a new dual flagship product launch conference of LIBRA with the theme of "Breaking the Boundaries of Freshness preservation, coming for health" arrived as scheduled.
The road to high-end domestic goods
Since November 1, 2021, LIBRA has successfully held two online launches for 2022 new products. At this conference, the two "ace" flagship machines in 2022 were officially released to the world again - a super volume product of more than 600 liters. At the press conference, Liu Bin, deputy general manager of Xinfei Electric Appliances, said that Xinfei has been taking products as the core for many years, and the most concerned is the consumer's experience and use of products. He believes that the flagship products of high-end brands must have four characteristics: technological leadership, worry-free use, pleasing to the eye and market recognition. Labrilion's flagship products have these advantages, these two products condense Xinfei's 38 years of rich experience in refrigeration technology, is the crystallization of Xinfei's 20 years of sterilization technology innovation and upgrading, and is one of the outstanding products created by Xinfei's R&D and manufacturing engineers who have spent more than 3 years and more than 1,000 days and nights in technical research and product trial production.
Although innovation and upgrading will face great challenges, Xinfei has created countless legendary stories in the circle, and having a number of patented technology blessings is the foundation for Xinfei to build a high-end brand. In 2022, Xinfei will firmly adhere to the high-end product strategy, fully invest, reshape itself with smart manufacturing and technological breakthroughs, and create good products to give back to the market.1
The ace is all outstanding
According to the analysis and insight of market consumer demand for many years, the high-end flagship products BCD-636WG8C and BCD-620WG9C launched by Xinfei adopt the latest and most popular designs from the visual shape and interior, to the materials used, or from the carving of spare parts to the core devices.
In terms of appearance, the Design of the Lebris Aurora Illusion is inspired by a series of photos of the Aurora Borealis taken in the South Pole, which is beautiful and beautiful in the night sky. After repeated experiments, the designers finally used the nanocrystalline bead process to match the natural raw ore and natural crystal ore body materials, and polished to form a crystal bead panel with aurora illusion. Viewed from different angles, the color and crystal beads of the panel alternately change to achieve a magical 3D naked-eye effect, which is pearlescent and sparkling under the refraction of light, and perfectly integrates with the modern home fashion quality, as if sitting at home can also enjoy the beautiful moments of the Antarctic Aurora.
In terms of practicality, the AES family sterilization finish design style is followed, and the panel has five major properties: scratch resistance, fingerprint resistance, easy care, super stain resistance, antibacterial and bacteriostatic. At the same time, the super large volume of more than 600 liters is also one of the few in the industry, which can meet the needs of three generations of families in the same house for refrigeration and freezing. The interior of the refrigerator has also made a humanized partition design, even if it is a large space for the opening of the door, it can also meet the needs of fine food storage.
Excellent products often have strict requirements for all aspects of performance. These two flagship products are equipped with Xinfei's most core and upgraded five-fold sterilization technology, with AES5 Pro+ seven major efficacy blessings, intelligent sterilization control, full-space sterilization, intimate design of the back-type gradual brightening surface light source, and five-fold sterilization visualization space capsule integration, harmony and beauty, so as to integrate the product into family life and enhance the index of happy life at home.
From leading to extreme, only sterilization is true and fresh
As a high-end brand, the first consideration for the development of flagship products is a breakthrough, in addition to the breakthrough of the sterilization technology, the refrigeration system has also been re-planned. For example, BCD-620WG9C, a mother and baby refrigerator, uses aerodynamic principles, systematically plans and tests new air circulation, and promotes the overall improvement of product refrigeration performance through multi-channel layered refrigeration and precision temperature control technology, and solves some disadvantages of traditional folio refrigerators. Realize the exclusive preservation of different ingredients such as "fruits and vegetables, cold freshness, and freshness". This refrigerator is a health product specially tailored for the mother and baby population, featuring a one-key mother and baby 4 degree function, which truly stores food for babies in accordance with food storage requirements and ensures that nutrition is not lost. It is worth mentioning that this 17-liter mother and baby zone is also a multi-choice warm zone, which can choose 0 degrees of freshness, -2 degrees of micro-freezing, -5 degrees of soft freezing, to maximize the guarantee that the meat is fresh and not frozen, to avoid cell damage, and also to solve the situation that the frozen meat cannot be cut.
As the "ace" product of libra Labra in 2022, the BCD-636WG8C can be described as a collection of thousands of pets. This is a smart five-fold sterilization refrigerator equipped with wifi function and AES5 Pro+ five-fold sterilization function. It is no longer a cold appliance, more like our life steward. Wifi intelligent remote control through mobile terminal, no matter when and where you can control the fresh status, including intelligent food management, automatic repair reminders and intelligent diet recommendations and other functions. Five-fold sterilization visualization monitors the internal sterilization status of the refrigerator in real time, which is convenient and worry-free.
The characteristics and high-quality genes of the xinfei five-fold sterilization family design are vividly displayed in this product. With AES5 Pro+ seven core technologies, silicon window modified air preservation technology, equipped with ultra-hardcore air bath sterilization, 15 minutes of three-dimensional sterilization, so that the food in the refrigerator is like bathing in the forest fresh air. As a full-space sterilization refrigerator, the BCD-636WG8C is equipped with deep UV sterilization in both the freezer and the variable greenhouse to efficiently eliminate various cold-loving bacteria.
9 minutes of extremely fast taste function, through the negative ions and adsorption decomposition module, the odor molecules are decomposed, which can quickly remove the fishy smell, leftover taste, etc., and effectively solve the problem of odor and food skewer taste in the refrigerator. The product adopts a three-cycle independent refrigeration system, one machine and three systems, independent operation, fast refrigeration, and accurate temperature control.
The BCD-636WG8C has a 120-liter 5°C-20°C full-zone variable temperature chamber, which is rare in refrigerators above 600 liters. This means that consumers can have a super freezer with a 240-liter large freezer, without fear of the pressure of "hoarding", and buy and eat with peace of mind.
LIBRA is not only advanced, but constantly uses technological innovation to promote product upgrades, improve consumer experience, and truly use the most core technology to help consumers solve food storage problems encountered in the pursuit of healthy quality life. LIBRA proves to everyone what high-end is with good products that see and believe.
As Mr. Liu said at the press conference, it is strongly recommended that consumers go to the store to experience and use, and good products must be truly felt! Because it will bring extreme convenience and comfort to life, it will profoundly change people's lifestyles, which is the future of smart high-end home appliances.