These brands are too sensitive to the internet smell! Recently, Zheng Yunhao, a member of Oriental Shenqi, was reported by MBC for some negative news. After the news came out, zheng Yunhao's image of a big brother who had been just and sunny for many years collapsed. Although SM later issued a response, netizens still did not believe it and spoke even harder.
No one can argue a complete evaluation until the final results come out. However, in the whole incident, we can find some missing "Huadian", which is today's theme - "brand reaction": Zheng Yunhao's reputation fell sharply, and when the Korean network scolded, a takeaway brand that he endorsed immediately replaced the open screen diagram and endorsement map, and deleted the things related to Zheng Yunhao to a drop.
Netizens just began to oppose, the brand is convenient to react immediately, delete, empty, replace the new program, the full set of operations without dragging mud and water, so the speed can be said to be stunned. And this kind of operation is not only done by takeaway platforms. If you pay close attention to the officials, you will find that the brand side is quickly giving back to the attitude of netizens in recent times.
For example, some time ago, after April Li Na'en was exposed to bullying li Yingzhu, a member of the same team, her six endorsements such as leather bags, snacks, and drugs were all gone. In some melon-eating netizens have not yet reacted to obsolescence, brand convenience has been "heavy punch". Such an excellent speed, what else can everyone say except praise?
Another example is the game "Shine Warm and Warm", players are very dissatisfied with her participation in the planning of game activities because of Wu Xuanyi's fans' riot operations, so they run to the official comment area to leave a message. After receiving the feedback, the game official immediately terminated the cooperation with Wu Xuanyi.
Coincidentally, netizens also disliked the internet celebrity Hanzo Forest to shoot Tencent's game promo, and also ran to Tencent's comment area to speak. As a result, this "Schrödinger" game promo film did not have any chance of birth, and was directly cut off by the brand's square waist, and the follow-up of Hanzo Forest could not stimulate a splash.
Looking at so many examples, I believe that everyone has discovered the survival desire of the brand side and the power of netizens to speak. So I hope that everyone can use the power of language correctly. Don't know if there's anything else you want to add in front of the screen?