On February 14, Meituan Flash Sale announced the consumption of this year's Valentine's Day instant confession. Among them, it shows that flowers are still the most popular gift-giving choice, as of noon on the same day, the number of flower orders has increased by nearly 3 times year-on-year, and the number of flower orders in Urumqi has increased by more than 13 times compared with last year, and the growth rate is the first in the country.
Also on Valentine's Day, digital, beauty and other goods with gift attributes also grew rapidly during Valentine's Day, digital product orders increased by nearly 6 times year-on-year, and beauty increased by nearly 2 times compared with last year.
On Valentine's Day, 0:00 a.m. to place a peak order for flowers increased by nearly 3 times year-on-year
According to the relevant person in charge of Meituan Flash Sale, as a gift option reserved for Valentine's Day and the strongest demand for "instant delivery" from consumers, the number of flower orders continued to rise, and as of noon on February 14, the number of flower orders has increased by nearly 3 times compared with last year.
Zero point has become the peak period of this year's Valentine's Day flower orders, and many users have arranged confession gifts at zero point. There are also people who are ready to propose marriage on Valentine's Day, order 999 red roses worth 10,000 yuan, and instruct the boss, "The flowers for the proposal, please wrap the boss a little better, the flowers also need to be disassembled and distributed to relatives and friends, and the branches should not be cut too short." ”
"I have always been accustomed to buying various daily necessities on the Meituan flash sale, which feels particularly convenient, so this year's Valentine's Day is also ready to order a bouquet of roses on the Meituan flash sale, directly to the restaurant, and give the girlfriend a surprise when eating." Mr. Li, who is preparing to spend Valentine's Day with his girlfriend tonight, said that this year is the first Valentine's Day with his girlfriend, so he is more carefully prepared.
It is understood that the top ten cities in this year's Meituan flash sale Valentine's Day flower orders are Chengdu, Shenzhen, Beijing, Guangzhou, Shanghai, Chongqing, Changsha, Wuhan, Hangzhou, Zhengzhou, red roses, pink roses, crushed ice blue, sunflowers, full of stars and so on are the most popular commodities during Valentine's Day.
Spanning more than 5100 kilometers, "flash sale" shows love The "confession list" of the small city is growing fast
"Happy Valentine's Day, although I can't be with you, I want roses to send my heart and tell you that I have been missing you." 」 This is the confession order that spanned the farthest space during Valentine's Day this year — a user in Shanghai sent 19 red roses to his lover in Shule County, Xinjiang Uygur Autonomous Region, a distance of more than 5,100 kilometers, and left the message above.
"Flash sale" has become a new way to confess off-site orders on Valentine's Day. "Although this Valentine's Day could not be spent together, we still sent our hearts to each other on Valentine's Day on time through the way of 'online ordering, the fastest 30 minutes delivery', my boyfriend sent me flowers and lipstick, and I bought him a xiaomi sports bracelet." Because of a business trip, Ms. Chen, who is separated from her boyfriend, said.
During the festival, the advantages of instant retail "online ordering, fastest 30 minutes delivery" are more prominent, especially the advantages of Meituan flash sale covering 2800 urban and county flags across the country, so that consumers can send a heart to their lovers anytime and anywhere, no matter where they are, and the increase in orders in small cities is far greater than that of large cities.
"Qinggang County, Heilongjiang Province, Shuangjiang Lahu Wa Brown Dai Autonomous County, Yunnan Province, and Jinxiu Yao Autonomous County of Guangxi Zhuang Autonomous Region increased by nearly 20 times year-on-year, ranking among the top three in the country." The relevant person in charge of meituan flash sale was introduced.
Valentine's Day confession to the timeliness more diversified beauty gift box, mobile phone into a show of love "dark horse"
In addition to expressing surprises, the "practicality" of gifts is also more and more valued, in the flower category, can be preserved for a long time rose potted plants, teddy bear bouquets, can eat cherry bouquet is also popular on the METUAN flash sale, "In addition to sending a bouquet of roses to my girlfriend, I also bought an additional pot of rose potted plants, which can be raised for a long time, and I hope that our love can be long-lasting." Mr. Wang from Beijing said.
According to Meituan Flash Sale, the order volume of digital products during Valentine's Day this year increased by nearly 6 times year-on-year, and the number of beauty products increased by nearly 2 times compared with last year. Apple and Xiaomi are the most popular brands in digital, and the iPhone13Pro, Xiaomi Bluetooth headset, and Xiaomi smart bracelet are the most popular among consumers.
In the beauty category, Diorlie Blue Gold Lipstick Lipstick 999, YSL Lipstick Perfume Gift Box, Perfect Diary Small Heel Lipstick Leather Box Gift Box Immortal Flower Pet Limited Edition, Armani Red Tube Lipstick Velvet Matte Lip Glaze 405, Tiffany Women's Perfume and other products have become the most popular beauty brands and products during Valentine's Day.
From a geographical point of view, Hefei, Wuhu, Yinchuan, Meishan, Ningbo and other cities during valentine's day orders the fastest growth, in addition to "north, Guangzhou, Shenzhen", Chengdu, Jinan, Sanya and other cities consumers also prefer to send digital products. "The more Valentine's Day and other dates, the higher the demand for gifts as soon as possible." The person in charge of Meituan Flash Sale said that in the future, more brands and business partners will be united to jointly provide users with a better and faster instant shopping experience.