When it comes to the joint venture 7-seat medium and large SUV, there is one model that must be mentioned, it is the Ford Sharp Boundary. Since the domestic production of the second-generation model in 2015, it has been struggling in the Chinese market for 5 years. As a veteran player in this segment, Ruijie can be said to have witnessed the development process of this market from blue ocean to red sea.
Today, with the upgrading of consumption and the change of consumer demand for medium and large SUV vehicles, Ford has also proposed a strategy to focus on the SUV market in an all-round way. At this time, the sharp world kept pace with the times, and at the end of 2020, it transformed from the sharp world into the "sharp world PLUS".
I have to say that whether it is from the brand strategy or the launch of new products, Ford seems to have read the needs of the Chinese people. The fully upgraded Ruijie PLUS will go out again, is there enough confidence and confidence to meet the challenge? Today, Jiang Ge will talk to you about this heavyweight model.
1. It can be called the originator of SUV, with global sales of more than one million
Although there are many options for joint venture medium and large SUVs in the current market, as an American SUV, Ruijie PLUS is obviously more able to give consumers the demand at the emotional level than the Japanese, German and other players, and this demand mainly comes from the thick brand behind it.
Ford GPW
You know, as the recognized originator of SUV, Ford has created the world's early prototype SUV since 1940 - Ford GPW, and the Ford Bronco launched in the 60s has become one of the world's early SUVs. Such historical precipitation is unmatched by other brand models.
Ford Bronco
As the top SUV sales in Europe and the United States, Ruijie has sold more than one million units worldwide since its birth in North America in 2006. Since its domestic production in 2015, it has also had more than 400,000 users in China, which is enough to see its market influence.
2, redefine the American tough guy, have a face super domineering
In addition to feelings, Ruijie PLUS also meets the "face needs" of consumers. Nowadays, vehicles are also part of social networking, and having a decent enough car that can hold the field is even more important. Ruijie PLUS is such an american SUV with a powerful aura, the hexagonal grille continues the family design language, and is embellished with chrome decorative strips; the whole series is equipped with LED headlights, "eyes" are quite intimidating, and the overall feeling is tough atmosphere.
On the side of the body, the straight waist line runs from the front wing plate to the rear taillights, giving people a kind of crouching beast, full of explosive power, looking thick and solid. The B and C pillars are blackened to give the color of the sides a more layered feel. The tail design is full of layering, blackened barb-shaped LED taillights, silver lower guard plate and two exhaust shapes on both sides, showing a strong sporty atmosphere.
3. Double screen blessing, intelligent technology cockpit
Of course, when you have face, you still have to take care of the "inside". At present, scientific and technological intelligence has become a necessary trend element for vehicles, and an SUV with high-tech luxury can often capture the hearts of consumers, so what kind of efforts has Ruijie PLUS made in this regard?
From the design level, the entire series of Ruijie PLUS is equipped with a unique 21-inch super double screen of the same level, combined with the mixed color of the interior color, the overall look still has a certain scientific and technological atmosphere. Some models are also equipped with Danish national treasure B&O brand audio, and the whole car has 12 speakers, which is also a good plus for those who pursue audiovisual enjoyment.
From the perspective of scientific and technological applications, Ruijie PLUS mainly has three major technologies, one is equipped with SYNC+ Zhixing infotainment system, which has natural semantic recognition capabilities, can support multi-scene wake-free, and control the vehicle interconnection function through voice. Its purpose is to reduce manual operation and line of sight shifting, and improve driving safety.
The second is the L2-level Co-Pilot360 Intelligent Driving Assistance, which has been equipped with the medium model, which includes ACC full-speed adaptive cruise control, LCWA lane change warning and assistance, and PIB post-collision brake assist. Before there is no policy support for L3 level or above automatic driving, L2 level Sharp World PLUS is also relatively mainstream.
The third is the Ford Vehicle-Road Collaboration System V2I based on the cellular vehicle networking (C-V2X) technology, which can be regarded as a kind of driving assistance system, which can timely push the traffic light information and countdown timer in front of the owner, the green light start reminder, traffic information broadcast and other information, to help the owner predict the risk, thereby improving driving safety and traffic efficiency.
4, 5/7 seats to choose, space is at ease
For consumers with many family members, when choosing a joint venture medium and large SUV, they often pay attention to large space and practicality, which seems to be not a difficult task for Ruijie PLUS. The new car offers a choice of 5 and 7 seats, with a large panoramic sunroof and a 2850mm overshift wheelbase, giving it plenty of room for internal space.
Specifically, the second row of seats of Ruijie PLUS, its platform is close to fully flat, and the seats are also equipped with front and rear adjustment, backrest angle adjustment as standard, and can also achieve proportional reclining, and the application is very flexible.
On the third row, the seats can also be electrically folded/restored, and the third row of seats can be reclined to get a large and flat space, and the storage capacity is also excellent.
It is worth mentioning that the 7-seater car now enjoys a 6-year exemption from annual inspection in terms of policy, which also relieves some worries for consumers who choose the 7-seater version of Ruijie PLUS.
5. High torque of the same level, excellent power performance
A qualified medium and large SUV also needs to have strong power performance, because it can stimulate consumers' desire to drive. From the perspective of book data alone, Ruijie PLUS is still a bit "material". It features an EcoBoost 2.0T in-line four-cylinder engine mated to an 8-speed manual transmission that explodes 245 hp and 390 Nm of torque in its class. At the same time, there is still a strength of 8.6 seconds to break the hundred.
In terms of specific vehicle handling performance, Ruijie PLUS is equipped with AWD separable intelligent four-wheel drive system on high-end models, which can switch between two-wheel drive and four-wheel drive modes in milliseconds according to the vehicle status without the driver's worries. In the two-wheel drive state, the fuel consumption of 100 kilometers comprehensive working conditions is only 8.6L, which is relatively excellent in the same level.
In addition, Ruijie PLUS also uses a lightweight aluminum alloy suspension, which we generally see in luxury cars, it seems that Ford is the next book, it can help the vehicle achieve a turning radius of 6 meters, and reduce the wheel run-out inertia, improve ride comfort.
Write on the back
In summary, the Ford Ruijie PLUS still has "two brushes", not only has a long brand heritage, but also has a user base of more than 400,000. At the same time, it also captures the needs of the Chinese people, including a powerful aura, a high-tech interior, a space with strong practicality, and excellent power performance. When these highlights are gathered in a car, it must have opened the "eyes" of many people.
Such a "decent on the outside, strong on the inside" joint venture medium and large SUV, in fact, also targets the needs of its consumer population, that is, those elite families who pursue high-quality life, they generally pursue self-cultivation and career height, while paying attention to their own taste and style. And the existence of Ruijie PLUS is obviously in line with their pursuit.