On October 21, only the last 14 hours before the release of the movie "The Secret" was released. This suspense thriller starring Zhang Zhiyao, Fan Shaohuang and many other well-known actors, as of now, the cumulative on-demand and pre-sale box office is only 839 yuan. In an era when the single-day box office of cinema movies is often several hundred million, the pre-sale box office of the movie "Secret Unspeakable" is only a thousand yuan, which is completely embarrassing. Among them, there should be hidden reasons. (The film was once called "Ghost Wife", so its official poster still maintains this name)
As of now, this theatrical movie has not announced the theatrical release time in Douban. Correspondingly, the film has opened pre-sale on Maoyan and marked the premiere time on October 22. Many cinema movies are "de-Doubanization", which is a new phenomenon worth noting. Of course, this new phenomenon is not the focus of this article. We aim to analyze why the box office pre-sale is still so embarrassing for the cinema film "Secret Unspeakable" with well-known actors such as Zhang Zhiyao and Fan Shaohuang.
The film in the cat's eye platform, has been released the story synopsis, you may wish to take a peek at the leopard:
Xiang Ze moved to Qindao with his wife Shu Min because of the transfer of work, and lived in a large villa that fell into disrepair, and on the anniversary of the fourth anniversary of their love, bloody red wine flowed with flowers, tablecloths, and white candles, while Shu Min mysteriously disappeared, and a nameless corpse appeared on the beach that was difficult to identify, which was very consistent with Shu Min's various characteristics.
Shu Min has not yet fallen, Xiang Ze's lover Ren Lan lived in the villa, followed by frequent supernatural events: sudden short-circuit electric lights, uncontrolled shower showers, automatic music sounds, resurrected skeleton models, etc. Shrouded In Wen Lan, the villa is full of the breath that seems to have died Shu Min still exists, and the shadow is around Wen Lan, the villa is like a gloomy house, and more bizarre horrors follow...
According to the data, this film was established in 2017. In fact, if such a thrilling suspense story is put into the 2017 cinema film, its box office pre-sale and final box office performance should not be too bad. At the best of the thriller theater market, it should be around 2015. In this time period, many thrillers can easily reach tens of millions of theaters as long as they are starred by well-known actors. Many thrillers are more powerful because of marketing publicity, once the box office exceeded 100 million, and even achieved hundreds of millions of yuan.
However, thrillers have gradually become unsold in the theatrical market, and they have also begun after 2015. Around 2017, there was a more obvious decline. The reason is that fans have gradually matured, and found that the thrillers in the theater are almost the same, and they are all a patchwork of shocking content, which cannot provide everyone with a more advanced thriller genre aesthetic. As thriller content sluggishly became popular in the theatrical market, eventually, a large number of well-known actors also began to cautiously take over thriller content. This creates a chain reaction. In the past two years, the thrillers released in theaters have basically not grossed more than 10 million.
Obviously, the movie "Secret" is not the first pre-sale box office hit in the theater in the thriller. Of course, it shouldn't be the last. Thriller suspense films go from being in full swing to finally being devastated, but it's only been a few years. In the era of its own project, the expectation of the box office of "The Secret" should not be less than 30 million yuan. In the specific era (2017), this box office expectation is still no problem. However, back in the present, it is bound to be an impossible box office task.
Fans have been upgraded, but our thriller creation ideas are still the same as a few years ago, and we have not been able to achieve better upgrades. For this thriller starring Zhang Zhiyao, Fan Shaohuang and other well-known actors, put in the theater, it should be the fate of "one-day trip", it is estimated that many theaters will not give such a movie a schedule. In fact, at present, many such thriller and suspense movies have begun to choose the way of online theater release. This way seems to be more appropriate than the theatrical release.
It is worth noting that the actor Fan Shaohuang has long been the new favorite of actors in online movies. In recent years, he has released many online film works, in fact, the online cinema box office of some works is still not low. Therefore, a work like "The Secret" is really better than spending a lot of money on the promotion of cinema films, and directly to the online cinema line to seek more box office possibilities.
Of course, in the end, it is still that sentence, if our thriller suspense film does not upgrade and does not meet the more advanced aesthetic needs of fans, then the market for online theaters will eventually disappear. Film creation, there has never been a safe zone, a comfort zone, and if it is conformist, it will inevitably face a more embarrassing box office fate. (Text/Ma Qingyun)