As the unforgettable tonight song sounds, the New Year's Eve bell rings.
At this time, there will always be an advertisement before the countdown to the Spring Festival Gala, accompanied by the audience entering the countdown to the second reading.
This advertisement is the main sponsor advertisement of the Spring Festival Gala over the years.
In addition to the annual CCTV prime-time advertising "Biao wang".
The title and sponsorship of the Spring Festival Gala have also become a must-fight place for domestic enterprises every year.
Since 1984, the Spring Festival Gala has implemented a sponsor system.
Until 1988, for five consecutive years, the Spring Festival Gala was sponsored by a company called Combas Clocks.
The watch company has a history of more than 50 years.
Headquartered in Jinan Jingshi Road, Kangbasi watch products are still marketed.
In 1989, Seagull Watches interrupted the monopoly of the Spring Festival Gala sponsorship of Combas Clocks over the years.
But the Seagull watch only went through one Spring Festival Gala.
From 1900 to 1993, the sponsor scepter of the Spring Festival Gala returned to the hands of The Combas clock, and it was held for 4 years.
In 1995, Changshou Changle Group became the sponsor of the Spring Festival Gala.
Longevity Changle Group is extremely popular.
Beijing-based Longevity Changle's main product is the medicinal liquor series of health drinks.
But in the late 1990s, it gradually faded from people's vision.
In 1996, Tuopai Liquor took over the banner of the sponsor of the Spring Festival Gala.
To this day, Tuopai Liquor is still active in liquor companies and has become a well-known brand.