What are the love codes in Shanghai? The Municipal Bureau of Culture and Tourism recommended these memorable punching points→ the Huaihai Building at 1314 Huaihai Middle Road, the Xuhui Art Museum at 1413 Huaihai Middle Road, and the Xinchang Ancient Town with the zip code of 201314. Let's feel the romance of the magic capital "once in a lifetime" together ~ see ↓
"Once in a Lifetime"
Huaihai Building
No. 1314 Middle Huaihai Road, Xuhui District
At the intersection of Changshu Road in Middle Huaihai, traffic is busy and pedestrians are weaving. The white Huaihai Building, which occupies the C position, adds a gentle brightness to this winter day.
This massive building, built in 1931 by Zhejiang Industrial Bank, was originally named Empia Building, and was one of the most advanced apartment buildings in Shanghai at that time.
Designed by Chinese architect Huang Yuanji, although the tallest building is only 6 floors, the designers have highlighted the volume of the building at the corner through the design techniques such as falling on both sides and vertical lines at the corners, and the overall building is very grand.
You may feel a little unfamiliar with the name Empia, but for old Shanghai, it is very familiar to mention "Huaihai Building" or "Meimei Department Store".
In the 1990s, it was known as the origin of luxury goods in Shanghai after the reform and opening up.
A long Huaihai Road, bounded by Meimei Department Store, turns from the quiet West District into a bustling and lively commercial area.
Today, this "once in a lifetime" old building carries the experience of the national tide of intangible cultural heritage, and becomes the experience center of the century-old Qiaojiazhai brand.
"A Lifetime"
Xuhui Art Museum
No. 1413 Middle Huaihai Road, Xuhui District
Located at No. 1413 Middle Huaihai Road, this red building was formerly known as the "Hongying Library" initiated by the famous educator Mr. Huang Yanpei in 1933 and donated by industrialist Ye Hongying.
In 1959, the Secondary Art School Affiliated to the Chinese Academy of Fine Arts (the predecessor of the present-day Shanghai Academy of Fine Arts), which pioneered the new shanghai art school, opened classes here.
As one of the first batch of district public welfare art museums in Shanghai, Xuhui Art Museum has attracted a large number of "iron fans" followers.
In 2018, the "Musician Dunhe Dayin Huangsheng - Dunhuang Mural Music and Dance Special Exhibition" and the 2019 "Wujin Qianqiu Zhao - Emblem Ink Special Exhibition" all left a deep impression on the audience.
At present, the "Wonderful Image Radiance transforms into a subtle realm -- a special exhibition of murals from the 13th to 15th centuries in the Shigatse region of Tibet" is being held at the Xuhui Art Museum.
Tips: When you come to Xuhui Art Museum, you must go into the bathroom to wash your hands once and remember to look up in the mirror, there are surprises!
The second floor is arranged as a multi-dimensional art space with a mechanical aesthetic.
This area has re-created ancient murals, and it is a blockbuster at any time!
Xinchang Ancient Town
Xinchang Town, Pudong New Area
Do you know? Xinchang Ancient Town has the most romantic zip code in the country: 201314, and the harmonic sound "love you for a lifetime". Bring a carefully selected postcard, go to the new field to write tenderness and honey on it, fill in the zip code, stamp it, and send it to the special TA, this heart is worth cherishing for a lifetime.
There is also a wall of romantic lyrics by the river in The Back City of Shinba, and walking along this long courtyard wall, it seems that those beautiful love songs sound in your ears. Stop and take a photo and leave a romantic mark!
What else do you know about "once in a lifetime"?
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