In 2019, the national drama "Qing Yu Nian" became popular all over the Internet, but it also caused controversy.
As the broadcast platform opened a paid on-demand screening for the show and increased the amount of fees on the basis of membership, the dissatisfaction of netizens surged rapidly.
The whole network launched a strong wave of doubts about this, and even the audience sued the platform party in court and received 1500 yuan in compensation.
The consumption storm of "Qing Yu Nian" has opened the eyes of the outside world, and the original payment model in the Internet era can play so "flower".
Recently, the appearance of a satirical skit takes the audience back to the time when it was once dominated by advanced point screenings.
In the sketch, a man experiences a new type of Internet physical examination.
The hospital has also been infected with the common disease of the Internet platform, from the patient entering the door to drawing blood for film, the hospital has set up a ring of consumption pits.
This includes watching advertisements before seeing a doctor, and also including the bizarre setting of watching chest X-rays ahead of time.
This series of ironic plots makes people laugh and resonate at the same time.
As soon as this sketch was launched, it quickly became popular on the Internet, and even attracted the attention of the state media, and the People's Daily specially wrote an article for this purpose.
This skit that has aroused the buzz on the Internet comes from a comedy variety show launched in the middle of this month:
"Annual Comedy Contest"
This show was created by the production team of "Summer of the Band", and also invited Huang Bo, Xu Zheng, Yu Hewei to participate in the review, while Ma Dong and Li Shi joined the mentor camp, and there were many points to see in the lineup.
After the first phase was launched, this show had a trend of popularity, and two of the 3 days before the start of the broadcast reached the top of the popularity of the whole network variety show.
Less than a week after its launch, the social media discussion of the show exceeded 200 million, and coupled with the naming and recognition of the official media, the show fired the first shot.
The first season of "The Annual Comedy Contest" invited 25 new comedy teams to compete for the final champion.
The format of the first round is 25 into 12, jointly voted by 80 spectators and 5 mentors, each with a vote value of 100 points, and the 12 groups with the highest cumulative votes advance.
Although most of the contestants were out of breath, after the first episode was broadcast, the show attracted attention with its high resonance and various comedy styles.
The first is the high degree of resonance in the subject matter
At the beginning of the show, there was a hard dish, irony of Internet charges that made the outside world very disgusted.
Although the sketch "Internet Checkup" is only 6 minutes long, the performance's satire is extremely widespread.
On the surface, it is a hospital physical examination, but each link is reminiscent of various consumer phone tricks on the Internet platform.
When seeing a doctor before the physical examination, the patient must first look at 10 advertisements, and if he does not add to the blockage, the patient needs to skip the advertisement as a member.
After paying, it is difficult to see a doctor, and the blood drawing process has to continue.
The APP was downloaded before the needle was opened, and after the needle was opened, there was no blood, and the patient was told to pay to speed up.
And to the color ultrasound link, the finished chest X-ray is distributed to the patient in 60 equal minutes, 2 tablets per week are extended to the patient, if you want to see the complete chest X-ray, the patient needs to pay to watch the film ahead...
At the end of the sketch, the doctor and the nurse even co-starred in a trick to make a profit, which reminded people of a lot of Internet celebrities with goods.
As the actor put it, patients are like us who used to sit in front of a computer and watch videos, and such passages are too easy to arouse people's empathy.
In just 6 minutes, the performers vented all kinds of dissatisfaction with the Internet chaos for the audience, which saw through and said that the satire was also broken, and also became a cool drama in the comedy.
"Internet Experience" resonated with consumers, while the stage comedy "Sanmao Defense War" performed the voice of the social animals.
The three actors portray three hairs "clinging to the head" in an anthropomorphic form, and they have gone through the process of constant hair loss after the owner has been tempered by society.
In the dialogue of these hairs, a "fierce" hair defense war was restored.
Some hairs have been "killed" one after another because the owner was urged by Party A to do the task and stayed up all night.
Some hairs are shed by the owner's burning work anxiety.
Some hairs are even more innocent, and they are ripped off by bear children when the owner squeezes the morning rush hour subway...
With the indictment of these three hairs, the battered side of office workers' lives has been restored from the side.
The outside world gets laughter from the vivid performances of the actors, but also feels all aspects of social life.
Whether it is the opening "Internet Physical Examination" or the "Sanmao Defense Battle" about the hardships of office workers, they all trigger the audience's empathy while laughing.
I have to say that the first episode of the show was a bit distracted.
The second major feature of the program group is also the presentation of a variety of comedy styles
As long as it can amuse the audience, the show is completely limited to the subject matter of comedy.
In the first program, there are both musicals with songs and laughter, as well as stage plays with a full sense of artistic feeling, and various comedy genres that are "out of the circle" are popularized.
For example, "Internet Physical Examination", which was named by the state media, is actually a kind of sketch comedy.
Their performances are similar to domestic skits, but the duration and baggage are shorter than the sketches, because the performers will only focus on a certain point to present.
In "Internet Physical Examination", the contestants focus on the funny point of Internet charges.
In this regard, the mentor Li Shi said that this is a comedy that knows the beginning and knows the end, and the suspense of everything lies in "what kind of coolness to play".
The program group also appeared in the form of a comic talent combination.
This is a kind of two-person platform comedy born out of Japan, usually embodied in the imagination of one person pretending to be stupid, one person seriously looking for stubble on the side, and the verbal confrontation between the two people triggers laughter.
This form is similar to the teasing of cross-talk, but because the pace of comic talent is too fast and often does not leave too much reaction time for the audience, the combination of comic talents is still in the exploration stage in the domestic market.
In the first episode, this group of comic shows called "Strange Neighbors on the Bus" appeared.
The performance environment is set on a tourist bus, and the two performers play the roles of the idle talking and the unbearable neighboring passengers.
From the identity of the driver to the tourist attractions, to the opening of the river to recognize relatives in situ, this idiot shows the characteristics of social cattle X disease.
On one side is a quick and urgent nagging, on the other side is a variety of helpless spit, a movement and a silence between the contrast, the style of the comic talent is revealed.
Due to the strange and whimsical style of this group, the rating of this group is not particularly high, but the attempt at this new style is still worth affirming.
In addition, the first episode also featured a disorderly "dog-tock" comedy, which is a kind of comedy that has no logic and purely pursues physiological fun.
The show, called "Three Dogs Live Room," is a similar performance method.
The content of this program is very simple, that is, to show the scene of the anchor embarrassing rescue after the teleprompter is broken.
In order to complete the live broadcast for several minutes, the anchors forced the round field in various ways, sometimes pretending to be stuck, in order to drag out the time.
Sometimes, the "camera" is thrown at each other inside and outside the field, and the pot is thrown at each other.
Even in the later stage, the can was simply broken and broken, and the performance talent dragged out the time.
As the live broadcast room became more and more chaotic, the laughter points also escalated one after another.
This kind of illogical, but intuitive laugh point of the work, but also let the host Ma Dong directly laugh out of tears.
Subsequently, the program group also popularized the definition of "dog lump", which is a kind of exaggerated expression or performance state to achieve the effect of amusing the audience, that is, the physiological funny of the stunned.
To this end, they also gave an example, the classic Jim Carrey three-person shaking head emoji is a typical "dog lump".
After unlocking different comedy categories again and again, popularizing various comedy styles for the audience, the program team finally teases you with different styles.
In addition to the above two major content features, the speeches of the instructors also left a deep impression.
Yu Hewei and Xu Zheng give the impression of a rigorous academic school, and their criteria for judging high scores do not rely entirely on comedic effects.
When "Three Dogs Live Room" teased everyone with the illogical dog tuozi style, Yu Hewei sang the opposite tune when he participated in the variety show for the first time.
He said that sprinkling dog blood is very enjoyable, but with the ability of the performer, under the orthodox theatrical structure, he can play more beautifully, and he does not give 100 points because the other party is so good that he does not need to sprinkle dog blood.
Xu Zheng also expressed similar opinions in a euphemistic way, saying that the show was well cut in the director, but he expected more contestants to come up with works that better reflected personal performance.
The speech of another film emperor mentor, Huang Bo, reflected high emotional intelligence.
When the resume of a group of players wrote "bad luck before", Huang Bo also encouraged the players after advancing early:
Let's not talk about the bad luck before, there are many encounters, but as long as you work hard, there is good luck waiting for you.
As soon as this statement came out, the outside world immediately hit the high emotional intelligence on the bullet screen.
Coupled with Ma Dong, who presided over the overall situation, and Li Tian, who was gaging and joking while popularizing science comedy, the speeches of several mentors were also very impressive.
Overall, this variety show is indeed full of highlights only from the first issue.
In my opinion, at a deeper level, the emergence of this show has also broadened the boundaries of comedy variety shows.
The first is the expansion of the scale of satire, and comedy is more daring.
The broadcast platform of this variety show is a website that has encountered controversy because of the advanced screening of "Qing Yu Nian", and even the performers were once worried about whether the scale was too large.
However, the program team still presents the work in the original way, which also reflects the pattern and scale of the website.
The second is the expansion of comedy styles, and the variety of comedies has become more numerous.
This "Annual Comedy Contest" does not limit the performance form of the contestants, and even encourages more blossoms to present comedic effects.
In the first program alone, there were various forms of sketch comedy, comic comedy, stage anthropomorphic drama, musical theater, and even the "dog crumb" performance of the wild road play.
While ensuring a certain comedic effect, it also allows the feelrs to understand the laughter of different styles.
Under the role of this series of characteristics, the variety show's 7.7 score is not difficult to understand.
Of course, referring to the dilemma faced by similar comedy variety shows, this variety show is not completely without hidden dangers.
For example, the popularity of the players.
Although the first issue of comedy is outstanding, because the 25 groups of players are mostly comedians who are not out of the circle, not leaving the circle means that they are unknown and unknown, and it is doubtful whether the quality of the players in the next few periods can keep up.
Another example is the comedy involution under the brutal format.
A typical example of "Talk Show Conference", which was launched this year and also focuses on comedy competition, due to the upgrading of the format and fierce competition, the champion Wang Mian and the runner-up Wang Jianguo of the previous season both experienced different degrees of inspiration drying up.
In the end, Wang Mian chose to withdraw early, and Wang Jianguo was eliminated early under the attempt to innovate in the double group.
And this "Annual Comedy Competition" eliminated half of the contestants in the first round, and the competition is also quite fierce.
Under the pressure of the work, it may also make the performers carry a certain burden when performing.
But overall, judging from the effect of the first issue, this "Annual Comedy Contest" at least made a good start for itself.
From the current point of view, this variety show led by Xu Zheng, Yu Hewei and Huang Bo can make us have fun in our leisure time.
Therefore, we may as well be patient and look down, perhaps this show will bring more surprises.
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