In the past year, the mainland's economic growth rate has continued to maintain its world-leading position, the industrial chain and supply chain have been stable, and the new momentum of economic development has been enhanced, but at the same time, in the face of demand contraction, supply shock, and expected weakening that have not been seen for many years, the external environment is more complex and uncertain.
What will the economic development environment look like in 2022?
How can companies respond to the challenges of uncertainty?
On the occasion of the Lunar New Year in 2022, the International Commission for the Recognition of Vocational and Technical Standards (IVESC) has signed up a group of famous teachers for vocational training. "Vocational Training Window" had the honor of inviting several famous teachers who signed contracts to conduct exclusive interviews. Today we have an interview with Lorenzo B. Wu, Senior Research Fellow at Landmark Capital in Norway.
Wu
Mr. Wu Bin
Full member of the IIF of the International Predictor Institute;
Full member of HKMA, Hong Kong Management Association;
Shanghai University of International Business and Economics MBA Special Master Tutor;
"Career Training Window" has long been a professional researcher in the field of toB business management, and he has made great achievements for the Norwegian Landmark Capital Holding Group in many fields, including entity management and consulting services. For example, in the field of LNG transportation, many projects have been done in the field of intelligent manufacturing. In the United States, Italy, Germany, India, Singapore have rich experience in foreign work, accumulated a rich B-end business field integrated functional management of the global vision.
There are no snow-capped mountains frozen in winter
Where there will be spring rushing streams
The interview of "Vocational Training Window" is straightforward, and the interview with Teacher Wu instantly opens in the hearty mutual greeting. We are very interested to learn that Mr. Wu's professional knowledge is so solid, which is closely related to his intellectual career, the university engineering background in the 1980s, the early study abroad career at the University of Mannheim in Germany, and the subsequent double master's degree in interdisciplinary (Nankai University Economics and Shanghai University of International Business and Economics Management), all of which have accumulated deep knowledge reserves and cultivated a good academic work accomplishment for Teacher Wu. Peking University Publishing House also published a book "Hot Selling - From Intelligent Manufacturing to Intelligent Selling" for Teacher Wu, which ranked 7th in the list of Recommended Books in Sohu Finance and Economics that year.
Over the past 20 years, he has experienced a number of Fortune 500 multinational companies, including serving as the Chief Representative of Wes-Tech Automation China, the American Manufacturing Technology Association, the China Commercial Director of Marcegaglia, the third largest steel group in Europe, and then the Deputy General Manager of CHINA of the CP Division of ITW Group in the United States and the Strategic Advisor of Mitsubishi Electric Automation China in Japan.
Teacher Wu admits that these intellectual experiences and professional backgrounds have accumulated an inexhaustible source of knowledge and experience for him. After experiencing the grinding of the cold and heat, it is now turned into a trickle of streams, in every field of knowledge, watering and cultivating, creating opportunities to resonate with others in the process of knowledge sharing, which has always been the biggest gain of Teacher Wu in the field of consulting and training.
Nichishin, Nichishin, And Nissin
"There has never been a work content compared with a sales job, can be so faced with the passion of work brought by continuous innovation, can be so faced with uncertainty brought about by the joy of work."
In the interview between the "Vocational Training Window" and Teacher Wu, Xiaobian can feel Teacher Wu's enthusiasm and dedication to work everywhere. Mr. Paul, former direct supervisor and vice president of the Asia Pacific region of the World Fortune 500 ITW Group, said of Mr. Wu: "He brings great passion, vitality and commitment to his work, he is a tireless professional manager, paying attention to details, and has extensive skills and rich experience in technology, marketing and sales management." Business improvement, knowledge update, and continuous innovation of working methods are all Teacher Wu's attitude towards work and life.
Panoramic sales management and sales collaboration under uncertainty
Mr. Wu Bin has been in charge of many work contents in his past career, including technology research and development, sales management, marketing strategy and customer service, etc. In his opinion:
The economic development environment in 2022
The economic situation in 2022 will rise first and then suppress, the market will be glued, the pressure to maintain growth will be affected by internal and external troubles as never before, the international supply chain is accelerating the restructuring, and the entire business has entered the era of intensive management. He believes that the sales work boundary is the longest of all the jobs, especially the B-end business, from customer discovery to final delivery, and finally to after-sales service, the first contact of the supplier that the customer can think of must be our sales colleague, which requires the salesman to understand the panoramic process of the business. We have been pursuing product differentiation, but we have ignored the huge product value that the differentiation of salespeople and sales managers themselves can bring, and even the value of personal IP brands.
Addressing the challenges of uncertainty:
Now the B-end business is not only a test of the salesman's individual combat ability, the confrontation of the enterprise supply chain capability has become a normal trend, especially the ability of the resource system to work together in the face of uncertainty within the enterprise, which often determines the success or failure of the business, which Mr. Wu Bin feels the same. In the words of today's hottest phrase, "everything is possible, the greatest certainty is uncertainty", if you are not prepared to deal with the uncertainty of the business, you will face more and more survival pressure.
Based on the above two observations and business cognition, Mr. Wu has specially created two excellent courses for business development in 2022: "Panoramic Sales Management" and "Sales and Operation Collaborative SIP".
I hope to have a deep opportunity to collide and resonate with my workplace colleagues in the B-end business.
Today, Mr. Wu Bin continues to contribute to his business partners in the toB business area, continuously creates value for his consulting clients, and continues to empower his students and stakeholders.
It's hard work
Blowing away the wild sand begins to reach gold
Winter is coming to an end
Presumably the coming spring
There must have been a babbling stream
Day and night, run to the sea
END