Recently, the well-known Qiaoleli brand Hershey was exposed to the withdrawal of its Shanghai office and withdrawal from the Chinese market, which triggered heated discussions. On February 13, Nandu reporter noted that Hershey Chocolate Sales (Shanghai) Co., Ltd. (hereinafter referred to as "Hershey Company") publicly responded that some reports were untrue, and China has always been one of the important markets of Hershey Company, and will continue its long-term development strategy in the Chinese market. In view of the shortage of some products in Hershey Jingdong's self-operated stores, with the end of the Spring Festival and the supply of new dealers, follow-up goods will continue to keep up. In addition, the Hershey Tmall flagship store is undergoing renovations, and the new official flagship store will be launched at the end of February.
On the evening of February 12, Hershey issued a clarification statement on its official account, which recently claimed that Hershey "removed cabinets and closed stores in many places", "terminated the operation of online flagship stores" and "withdrew from the Chinese market", which were inconsistent with the facts.
Hershey said that China has always been one of the important markets for Hershey, and will continue its long-term development strategy in the Chinese market, will continue to invest in the Chinese market, and continue to promote business and business in the Chinese market together with distributors and partners.
In addition, due to the surge in sales of Hershey's products during the Spring Festival, the supply of Hershey Jingdong self-operated stores is in short supply, and some products are currently out of stock. Hershey is solving the supply problem with the dealer, and with the end of the Spring Festival and the supply of new dealers, the follow-up goods will continue to keep up. At present, the Hershey Tmall flagship store is optimizing its e-commerce business model and is undergoing renovation, and the launch time of the new official flagship store is expected to be at the end of February.
Nandu previously reported that recently, some media reported that some of the original distributors of Hershey Chocolate revealed that Hershey (China) Investment Management Co., Ltd. has been evacuated from the office in Xinmei Union Square, Pudong New Area, Shanghai. As early as the beginning of 2021, Hershey was also rumored to "withdraw from the Chinese market".
On February 10, Nandu reporter inquired and found that it was impossible to search for the Hershey Tmall flagship store, and many products of the Hershey Jingdong self-operated flagship store were out of stock. Subsequently, the Nandu reporter called the official customer service of Hershey, who said that the Shanghai office was still working, and it was not true to withdraw and withdraw from the Chinese market. Regarding the problem that a number of goods on the e-commerce platform are not in stock, the follow-up will be replenished, and the specific customer service of the e-commerce platform can be consulted.
Nandu reporter noted that industrial and commercial information shows that Hershey (China) Investment Management Co., Ltd. has generated liquidation information on November 20, 2021, the head of the liquidation team ROHIT GROVER, and the members of the liquidation team WILLIAM CHRISTOPHER PRITCHETT and Zhao Zhihua. The company was established in April 2001 with ROHIT GROVER and a registered capital of approximately US$840 million. Prior to this, on May 13, 2021, Hershey Chocolate Sales (Shanghai) Co., Ltd. was registered and established with a registered capital of US$2.5 million, wholly owned by HERSHEY (Hershey) and legal representative zhao Zhihua.
Written by: Nandu reporter Fang Shiqi
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